Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Stop dropping words from exact match keywords

    Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

    For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

    Also, Google does not do this. They do not drop words…

    26 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  2. Keyword Brand Association Tool

    Hello, I would like to suggest a tool to measure a brand’s association with different keywords against our competitors over time. It could work by looking at a users’ initial search that does not contain a brand name and then subsequent searches that contain brand names. With this we could begin to understand how our efforts lead to people associating our brand with different keywords. Running a tool like this on a regular basis and creating a trend from the results will enable us to see if our brand has become more or less associated with different keywords throughout the…

    43 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Hi, Nate

    Thanks for your posting this user voice and all the information provided. We’d like to understand more of this scenario and the benefit for online advertising and marketing. Does your business have a MS AM team so that we can work together to reach out to you to clarify the requirement? Thanks.

  3. Fix The Exact Match Keyword Update (Synonyms?)

    Bing needs to fix the recent exact match keyword update. The new update essentially makes exact match keywords useless. With the new update, exact keywords can match to synonyms which does NOT allow advertisers to show the most relevant ad to someone searching on Bing.

    For us, this has resulted in a lower return on investment and higher advertising spend.

    For those not familiar, Bing's new update allows for reordering, stop/function word dropping, implied words/ same search intent, and synonyms (NEW). The update was designed to follow Googles new update for exact match keywords. Unfortunately, the parity is far from…

    22 votes
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    2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  4. New URL tracking parameter to pass the LinkedIn Targeting Category ID

    We have started the new LinkedIn Profile targeting based on Job Function & Industry in few of our Search Campaigns. We have not setup Conversion tracking in our Campaigns. So, in order to measure the performance, we need a URL Tracking Parameter to pass the LinkedIn Category tracking ID.

    11 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  5. Dynamic Location Insertion

    Many advertisers are looking for dynamic location insertion where in the dynamic text will depend on the location of the searcher.

    3 votes
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  6. Add {CPC} Token To Bing to track exact CPC in Tracking Softwares

    Hey,
    1. We marketers are facing issue to track exact CPC for our Ads. To get exact cpc for each click is necessary to Know return of our investments.
    2. Please Must Add {Country} {State} {City} Tokens also to track and optimized campaign batter.
    Thank You

    3 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  7. Allow Bing Advertisers target other countries than USA while using LinkedIn targeting.

    We can only use USA for location targeting for LinkedIn profile targeting. But we also would love to be able to target other countries like European or Asian.

    3 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  8. i want to see search terms that converted broke down by conversion goal

    I would to see search terms that converted broke down by conversion goal either under search terms itself or when running a report.

    2 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  9. 1 vote
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  10. Add {CPC} Token To Find Out Exact ROI

    Hey Bing,
    To Track exact ROI is very necessary for marketers but in BingAds, there is no way. Each click comes with a different cost. Please Add {CPC} Token to track the exact ROI of our campaigns.

    2 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  11. Stop signing me out so quickly, always session expired

    It is session expired when I log into the Bing Ads website from
    yesterday , and if I login again, The session expired immediately.
    I dont why?
    url:https://bingads.microsoft.com/?signout=true&msg=sessionexpired&ccuisrc=4.
    every time the URL is same

    1 vote
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    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  12. Set up a sponsorship program

    Bing ads isn't also known as Google Ads, it's a fact.
    Still, the possibilities for increasing the potential of Bing Ads to acquire new customers could increase if a sponsorship program were put in place.
    Candidates could sign up for such a program and get a unique personal link pointing to the subscription page. Any new customer joining Bing Ads through this unique link will result in financial compensation to the sponsor.

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  13. Allow target CPA for new campaigns using BAE

    Since Target CPA can only be imported in Bing Ads so long as it has 15 conversions for the last 30 days, we hope that it is available for new campaigns as well regardless of the tool we'll be using for import

    2 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  14. ($)+91-9876425548 ($) Black Magic Spell for Getting Lost Love Back in Malaysia

    ($)+91-9876425548 ($) Black Magic Spell for Getting Lost Love Back in Malaysia
    ($)+91-9876425548 ($) Black Magic Spell for Getting Lost Love Back in Malaysia
    ($)+91-9876425548 ($) Black Magic Spell for Getting Lost Love Back in Malaysia
    ($)+91-9876425548 ($) Black Magic Spell for Getting Lost Love Back in Malaysia

    2 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  15. Make your Under Review FASTER!!!!!!!!!!!

    Make your Under Review FASTER!!!!!!!!!!!

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  16. Knowing too much and not being able to talk about it

    I was going to find the feedback page to report that bing apparently now knows my birthday. I believe I have a Microsoft account, but I have never used bing or let them have that information. Anyway, I could not find the feedback page, it was either not found or there was no link as stated to find it. I think they need to fix both of these concerns as soon as possible.

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  17. Allow opt-out of bid changes

    Allow opt-out of bid changes but allow other enhancements for optimization or create new campaigns instead of modify so we could revert easily if don't like your changes.

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  18. comms console

    comms console

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  19. Upgrade your Help Section

    FAIL. Cannot verify because of bad instructions in help.

    1 vote
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  20. THE NAME OF AGENT CAN NOT BE "JAJA"

    Users of Bing need to know with who they are talking.
    It can't be possible that you open a chat and the agent says hello my name is JAJA what the f*** please fix that we need to know that we are talking with real persons sometimes you really build a conversations with the agent and they can be very friendly and you incentive their to say that his name is jaja?

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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