Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. show store Id on campaign page

    show the store id on the campaign page

    22 votes
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      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Motion to add Polish language (its 6 years now, it is the time)

      From year 2012 Bing Ads supports several languages. But now after 6 years i still find that Bing Ads does not support polish language.

      Bing has a major user base in Poland.

      Lack of polish language support draws it impossible to display ads to this million users group in Poland.

      Therefore i open a motion to add Polish language to Bing Ads.

      It's 6 years. It is the time.

      9 votes
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        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Append and replace text in custom parameters during imports just as we can with other entities (tracking templates, campaign names, etc.).

        Append and replace text in custom parameters during Google imports just as we can with other entities (tracking templates, campaign names, etc.).

        6 votes
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Create a Product Group tab at Campaign and Account Level.

          Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!

          5 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Asign existing accounts to the informations of the clients

            When there are already some accounts for the same client, until now there is no possibility for assigning them all to one "information of clients" → in Google it's called "MCC".

            Normally there is the need to create new accounts under one "MCC", what means that you have to move all information from the old one to the new account.

            For not having to do this move it would be nice if you could create an MCC and then assign different accounts under this one.

            Normally it should be quite easy to program this.

            Best,

            Simon

            4 votes
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • 2 votes
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • 3 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Website Publishers Exclusion through BAM

                  Sometimes, when we are working with Global Accounts, bulk optimizations across accounts are needed. Therefore, it is too much time consuming to go account by account, campaign by campaing or even adgroup by adgroup to exclude website publishers that are not performing well enough. The BAM feature within the UCM is a powerful tool to do optimizations exclusions in bulk but just for "negative keywords". We would like to have the same task but for "Website Publishers" (account and campaign level at least). Thanks for your support.

                  14 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • add additional scripts

                    Add additional scripts like MailApp.sendemail

                    2 votes
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Include option to import campaigns back into keyword tool to see traffic estimates

                      I believe I speak on behalf of a lot of advertisers when I say it would be very useful to have the option to import campaigns back into the keyword planner so that we can view traffic estimates for ad groups and keywords as we can when normally creating campaigns from scratch through the keyword planner.

                      It's very inconvenient that once we create the campaign we can't go back and see traffic estimates data.

                      1 vote
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Shared Library (cross-account) - Negative, Audiences etc etc

                        We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

                        55 votes
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                          2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Freeze campaign/ad group/keyword columns in Campaign Manager

                          It is hard to remember what I am viewing when I am scrolling right across all the different columns. So the initial columns (ex. Campaign Name) should automatically freeze in view. Google Ads does this.

                          1 vote
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Fix the Exact Match

                            Fix the Exact Match

                            Revert the "close variant" changes you made. This has almost rendered match types useless and is total overkill compared to what Google did. I am noticing branded traffic funnel to non-branded KWs. Our account runs off SKAGs to eliminate this noise from disrupting performance but this will weeks to correct the impact from this.

                            Please fix your "variants" or revert the change.

                            1 vote
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • target-cpa netherlands

                              Allow target CPA and maximize conversions (or even better target ROAS) in campaigns targeted on the Netherlands and Belgium. The best bid strategy for these campaigns is now enhanced CPC, which is falling behind on the strategies focused on ROI / CPA.

                              1 vote
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                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • target-cpa netherlands

                                Allow target CPA and maximize conversions (or even better target ROAS) in campaigns targeted on the Netherlands and Belgium. The best bid strategy for these campaigns is now enhanced CPC, which is falling behind on the strategies focused on ROI / CPA.

                                1 vote
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Extend the Search Terms Report to include searches that received impressions, but no clicks.

                                  Currently, the Search Terms report only includes search terms where your ad was clicked. This is an oversight and does not allow advertisers to understand why a keyword might have a massive impression spike. It also limits our ability to build a better negative keyword list.

                                  1 vote
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • 1 vote
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • 1 vote
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Show the filter Condition when you are creating a rule for the first time! please

                                        We need to know what are the conditions that will enable the rule, if we don't have that information right when we are creating the rule, we are totally blindsided on what conditions is going to run. i had a problem with this already and wasted budget.

                                        1 vote
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • AOV Column (Average Order Value)

                                          Unlike Google Ads and other platforms, Bing Ads does not currently have an AOV (average order value) column. This would be the simple calculation of revenue/conversions. I don't understand why Bing Ads would not have this column, as it is an important metric for almost any online retailer. I suggest that this column be added in the future.

                                          1 vote
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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