Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    57 votes
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      2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • added/excluded negative keywords column

      Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

      50 votes
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        15 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

        Added/Excluded column in search terms report should be available before the end of the year. We apologize for the delay on this.

      • Negative Keywords From Opportunities

        For keyword suggestionsunder opportunities in ad groups, why not make these keywords you don't want available as a download for negative keywords.

        1 vote
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • similar audiences targeting

          Similar audience just like Google AdWords

          13 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Easier Keyword Conflict Removal

            When there's a negative keyword conflict, it would save a lot of time to include an automatic "remove negative keyword" button on the window that pops up to show you what the conflicting kw is and at what level. It's time consuming and somewhat aggravating to have to manually hunt down all the the negatives you want to remove. I work with very long lists of negatives and would love a way to make this process easier/quicker.

            6 votes
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

              We are working on negative keywords conflict recommendation and it would suggest to remove those truly conflict negative keywords or narrow the match type of it. Stay tuned.

            • TARGETING

              I would like to target people base from language but still located in US is this possible?

              5 votes
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Enhanced CPC for Shopping Campaigns

                Same as enhanced CPC with text ads, increasing bids by 30%, resulting in higher conversions, lower CPA and improving ROI on Bing

                5 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                  Enhanced CPC support is currently rolling out to advertisers using Shopping Campaigns. Please contact your account manager to get your account enabled if it hasn’t been.

                • Campaign Experiments - Split Testing of Bids, etc.

                  Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

                  52 votes
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                    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                    We’ve begun looking into providing experiments and split-testing in Bing Ads. Stay tuned for more updates in the coming months.

                  • Negative Keyword Notifications like AdWords

                    BingAds should implement a feature similar to Google adwords that notifies you to any negative Keyword conflicts that arise immediately after adding the keywords that have the issues. These notifications are found on the home tab or within the notification area.

                    9 votes
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Allow keyword filtering by Destination URL

                      On the UI, there is no way we can filter the keywords by the Destination URL. It is causing us lots of issues because we need to filter by the tracking code that can be found only on the Dest. URL.

                      4 votes
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                        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Don't float the lower menu

                        The "new" lower menu has these items on it: "
                        © 2014 Microsoft
                        Legal
                        Privacy & Cookies
                        Advertise
                        Developers
                        Support
                        Blog
                        Feedback"

                        It should not float but stay on the bottom of the page where people can scroll to it if need be. It takes up content space, and it also hides items on the account drop-down list when you have enough items to go down that far.

                        3 votes
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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          Started  ·  Jamie Chung responded

                          We’re always tweaking our designs to improve the overall user experience of Bing Ads. This is one of the items on our bucket list. We totally agree that the extra few pixels make a difference when you are browsing through your campaign data.

                          Stay tuned for updates…

                          /jamie

                        • One should be able to vreate folders in the list of campaigns to the left in the account

                          It would be great if the "List of campaigns" to the left in the account could be sorted via folders. Or atleast if for example paused campaigns would have a grey-tone (be faded out) if they were paused!

                          6 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            Started  ·  Jamie Chung responded

                            David,

                            We are looking to see how we change the color of paused campaigns so that they are faded in our campaign list.

                            Would love to hear more about your ideas for how we can sort campaigns by folders and how we can help you organize your campaigns to make you more efficient. jachung@microsoft.com

                            Thanks!

                            /jamie

                          • 2 votes
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                              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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