Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    6 votes
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      2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • construction for in-market

      include data for construction business in the in-market

      2 votes
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        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • Full Search Term Reports

        Currently the Search Term Report only shows searches that resulted in a click. Please update this to show the full search term report for all impressions. This way we don't have to wait for an irrelevant search term to result in a click/charge before we can add it as a negative. This will help prevent wasteful ad spend.

        4 votes
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        • 2 votes
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            1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • 1 vote
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            • Hour:Minutes:Second for each keyword used for each click

              Hour:Minutes:Second for each keyword used for each click

              1 vote
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              • Hi Bing, I determine that thousand accounts get blocked after created few minutes and can't get back forever. We want to know how we can do?

                Hi Bing, I determine that thousand accounts get blocked after created few minutes and can't get back forever. We want to know how we can do?

                1 vote
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                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • Job for bing chat support for newbie

                  I want to be a part of bing ..i have great passion towards bing and my dream is to work as chat support so how can i apply for bing😕😔😔.. I really appreciate if you help me to find job for bing as chat support. Thank you

                  1 vote
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                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • spend column total

                    Kindly show the total amount for the spend column when running a performance report from the Reports tab so that I don't need to download it and to apply a formula on an Excel file

                    1 vote
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                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • Breakdown of geo location & conversion goal

                      For accounts that are targeting multiple locations/countries and have multiple conversion goals, it would be good to be able to see a breakdown of each goal by country or geo target.

                      1 vote
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                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • Breakdown of geo location & conversion goal

                        For accounts that are targeting multiple locations/countries and have multiple conversion goals, it would be good to be able to see a breakdown of each goal by country or geo target.

                        1 vote
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                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • Manual Calls should be counted as Conversions too

                          A phone call IS a conversion for campaigns intended to generate LEADS, and should be able to be counted as a conversion too. Otherwise I have to tally this manually, Bing isn't using the data properly, and the true CPA is off.

                          Leads are conversions, whether phone or email, such as for local service businesses.

                          Manual Calls, calls from Call Extensions, and calls on a website should ALL AUTOMATICALLY track back to Bing as conversions, so that Bing can use that data to optimize the campaign for conversions, ensuring advertisers get the best ROI and re-invest to grow their ad…

                          1 vote
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                            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                          • would like to be able to see where we rank in competition to our local competitors instead of national brands of like kind.

                            Expand on new competition reporting. But add local filters to show like competition in our business area. Or capability of adding custom competition URLs.

                            1 vote
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                              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                            • attribution reporting needed

                              Google Ads has a section just for Attributions. you can see what campaigns assisted other campaigns to get a click or a conversion. You can basically see the path a customer took before visiting your website or before making a conversion.

                              I could not find such an attribution report system in Bing Ads and the support said there was none.

                              1 vote
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                                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              • 1 vote
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                                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Create Conversion Tracking Code to Track Phone Call Durations

                                  Please add a Conversion Tracking type to track call durations as a conversion. Basically you have the call duration info in the Call Forwarding Details. All you would need to do is add another Conversion Tracking type for "Call Duration Conversions" which advertisers could specify a xx sec call = a conversion. That conversion then would be added to the conversion column and figure into the CPA so the Target CPA would then be figured correctly. Without this, the reports will always show 0 conversions on calls that actually converted. The way it is would eventually kill all traffic when…

                                  2 votes
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                                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • search term

                                    I received 1,500 impressions in one of my keywords from yesterday performance but when I tried to run a search term report I have not seen any search term matched to the keyword.

                                    Please update your system and allow us to see search term result for high-volume keywords.

                                    It doesn't make much sense that I can see data for a keyword that had one impression and one click but not a keyword that supposedly received more than 1,500 impressions.

                                    It makes me wonder how reliable the data is because if there is no corresponding information in the search terms, the…

                                    3 votes
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                                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Call Extension Conversions

                                      Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

                                      55 votes
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                                        15 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                        We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

                                        How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

                                      • My week starts on a monday. Allow my week report to start on mondays as well.

                                        Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

                                        51 votes
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                                          7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Salesforce Integration

                                          There isn't a way to integrate bing with Salesforce. All I need is a code that that or ID that passes along campaign and keyword level data into salesforce much like the GCLID for adwords. UTM code isn't a good option. There isn't even a code to javascript code to add to our landing pages to trigger anything in salesforce. If we can't do this, we will not be using Bing ads.

                                          8 votes
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                                            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
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