Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    16 votes
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      6 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • tracking

      to track installs of software within pc system and outside of the website.

      2 votes
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      • Getting the exact billing time zone separately for target location would be very helpful

        Getting the exact billing time zone separately for target location would be very helpful

        2 votes
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        • Full Search Term Reports

          Currently the Search Term Report only shows searches that resulted in a click. Please update this to show the full search term report for all impressions. This way we don't have to wait for an irrelevant search term to result in a click/charge before we can add it as a negative. This will help prevent wasteful ad spend.

          6 votes
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          • Show Daily Date Range Beyond Past 30 Days

            To be able to see data in clients' accounts on a daily level, further back than the last 30 days helps. This would be extremely helpful to be able to see trends for days of the week/weekends - 30 days isn't always long enough to establish a trend. It seems pretty rudimentary to me; Google Ads manages it!

            1 vote
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              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • Have a cost token in url tracking.

              Need a cost per click token so we can see exact spend on keywords. Easier to manage when you have alot of keywords.

              1 vote
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              • construction for in-market

                include data for construction business in the in-market

                2 votes
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                • Better time series reports on Bing Ads interface

                  Please allow daily report when time period is longer than one week. Currently Bing Ads automatically aggregates numbers to weekly if the report time period is, say, 30 days. Report users should be able to choose daily if one wishes.

                  1 vote
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                  • Absolute Top Impression Share

                    Allow absolute top impression share reporting for more than just product ads.

                    1 vote
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                    • Auction Insights

                      Kindly include Auction Insights report for deleted campaigns in the competitions tab.

                      1 vote
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                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • 2 votes
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                          1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • 1 vote
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                          • Hour:Minutes:Second for each keyword used for each click

                            Hour:Minutes:Second for each keyword used for each click

                            1 vote
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                              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                            • SpreadsheetApp feature

                              For reporting reasons, I take full advantage of the SpreadsheetApp feature in Google Ads, which allows me to export data to a Google Sheet which in return can be shared with others in my company. It would be great if Bing Ads had this same feature.

                              Link to Google Ads SpreadsheetApp: https://developers.google.com/google-ads/scripts/docs/examples/spreadsheetapp

                              3 votes
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                                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              • Include a Campaign budget report

                                I have a Sell in Bing Ads with over 500 accounts and more than 2000 campaigns, each campaign with a daily budget. I want to check which campaigns ran out of budget in the last week on a daily basis. It would be great to have a report where I can have a quick overview of that (spend vs budget)

                                3 votes
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                                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Hi Bing, I determine that thousand accounts get blocked after created few minutes and can't get back forever. We want to know how we can do?

                                  Hi Bing, I determine that thousand accounts get blocked after created few minutes and can't get back forever. We want to know how we can do?

                                  1 vote
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                                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Job for bing chat support for newbie

                                    I want to be a part of bing ..i have great passion towards bing and my dream is to work as chat support so how can i apply for bing😕😔😔.. I really appreciate if you help me to find job for bing as chat support. Thank you

                                    1 vote
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                                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Modifying columns - remove all default columns.

                                      Remove all default columns. When I look at search terms, there are 7 default columns, five of which are completely useless to me. They push the data that I need to see way off the page.

                                      3 votes
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                                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                      • spend column total

                                        Kindly show the total amount for the spend column when running a performance report from the Reports tab so that I don't need to download it and to apply a formula on an Excel file

                                        1 vote
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                                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Breakdown of geo location & conversion goal

                                          For accounts that are targeting multiple locations/countries and have multiple conversion goals, it would be good to be able to see a breakdown of each goal by country or geo target.

                                          1 vote
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