Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    16 votes
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      6 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Show Search Terms Users Made That Triggered Shopping Ads

      Please show a similar reporting method as it currently is with search campaigns, where we can see the search terms that triggered shopping ads. Knowing what terms led to impressions, clicks, spend, conversions, CPA, ROAS and more would allow us to then use those terms to add to their respective search campaigns.

      For example, if my client sells wiring for cars, and an ad is triggered by the word "copper wire" and a purchase is made, I could then add that keyword into my search campaign to see if that would work.

      Seeing the search terms would also invaluably help…

      9 votes
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        1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • My week starts on a monday. Allow my week report to start on mondays as well.

        Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

        60 votes
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          7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
        • Columns in report Gender and Age

          Make possible:
          1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
          2) to add columns Conversions, CPA and Revenue

          24 votes
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            4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

            We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

          • Please add a column for AudienceId in the GoalsAndFunnels report

            It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

            24 votes
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              19 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

              We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.

            • Change History Report Doesn't Track Geographic Changes

              If a user changes their geotargeted settings, Bing Ads does not record this very important change in the change history report.

              2 votes
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                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                Started  ·  Claire Lee responded

                We’ve started exposing changes you make to geolocation targeting. Please let me know if you have any additional feedback.

              • add incremental bidding % info to change history report

                Add data from incremental bidding to the change history report. If someone does not change day targeting, but simply changes the incremental % bid, and then removes it, there is no way of knowing that incremental bidding was applied and then removed. The change history report only shows if days, devices or locations were added or removed, but never shows if an incremental % was added, changed or removed.

                8 votes
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                  2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  Started  ·  Claire Lee responded

                  We’re currently working on this feature! Please let me know if you have any additional feedback about what you’d like to see.

                • max cpc in adgroup report

                  max cpc in adgroup report

                  2 votes
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                    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                    Can you provide more information about this feature suggestion? Why is it important to have it in the ad group report and not other reports?

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