Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Ad import settings

    There should be an option to distinguish between new ads and updated ads when making multiple changes. For example, Google allows you to choose whether a new final URL (with all other aspects of the ad remaining the same) creates a new ad or updates an existing ad.

    5 votes
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      0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
    • The Spongebob Squarepants Movie: It's a Wonderful Sponge

      Tim Hill, former storyboard artist for Nickelodeon's venerable animated series Squarebob Spongepants, directs the third film.

      1 vote
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        1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
      • Fix the broken JS links throughout the ad-making experience

        The "Learn more" links only work in Edge; they show up as javascript(0):void on Chrome/Firefox. It's just unprofessional, and annoying.

        1 vote
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          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
        • view tree

          In the View Tree we should be able to organize things based on name and not status. I would like for my campaigns to be in alpha order, but I can't find an option to do that on the desk top editor. It only brings my active campaigns to the top.

          1 vote
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            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
          • Be able to copy ads from AdWords and paste straight into Bing Editor

            I often have trouble with the import tool trying to simply bring in new ad copy or updated ad copy into Bing that have I have worked on in AdWords Editor, it would be good to be able to do a straight copy / paste from one app to the other

            1 vote
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              0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
            • Make Bing Ads Editor faster

              The Desktop Editor is very slow and eats up too much time when working with it. Please make it more faster so that even activating/pausing ads does not take one hour.

              1 vote
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                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
              • Undo action with Ctrl Z

                Allow us to use Ctrl Z to undo actions, rather than revert and lose all actions.

                1 vote
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                  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                • Selecting Multiple Keyword Entries

                  I cannot use the keywords page in the Ads like I can your Excel spreadsheet, i.e., select an entry, hold the shift key down, and use the arrow key to select additional entries for editing. When you're dealing with thousands of keywords, this would be useful.

                  1 vote
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                    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                  • App install ad feature to Bing Ads Editor

                    please make a App install ad feature to Bing Ads Editor on the next patch release or next version

                    1 vote
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                      0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                    • Add column for Targeting Setting to Audiences

                      Would love to have the ability to view the audience targeting setting under the Audience tab section.

                      1 vote
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                        0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                      • Please offer a way to import directly in Bing Ads editor using Ctrl-Shift-I as in AdWords Editor

                        Please offer a way to import directly in Bing Ads editor using Ctrl-Shift-I as in AdWords Editor, this is so much more convenient than constantly having to save stuff to a file, then import from file...

                        With Adwords Ctrl-Shift-I feature, all we have to do is paste the spreadsheet data directly in. Please add this feature to BA editor.

                        1 vote
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                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                        • Option for ONLY ENABLED campaign on left panel ... not show ALL campaigns.

                          Please add option for showing ONLY ENABLED campaign on left panel ... not show ALL campaigns. For some reason you can select "only enabled" on main frame but not left frame.

                          3 votes
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                            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                          • Account Tree Filter/Campaign Column Filter

                            Add campaign search in the sidebar - It would be easier to filter campaigns to select the ones needed.
                            In the AdWords Editor it looks this way:

                            2 votes
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                              0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                            • Snippet and Price Extensions in the Bing Ads Editor

                              I assume that you are working already on the idea, but I would like to emphasize that its implementation will make my life much easier. To manage those 2 types of ad extensions solely in the Bing Ads Interface is really time-consuming and breaks my spirit.

                              2 votes
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                                1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                              • Improve User Experience Downlading Large Accounts (Max Keywords)

                                At present, customers with >8M keywords receive an error when they attempt to download their full account to the Bing Ads Editor. This error is based on a limitation in the API function which Bing Ads Editor calls (DownloadCampaignsByCampaignIds) and the error returned is the raw error which is returned by the API (see below).

                                Rather than asking the desktop user to download a subset of accounts, this is something that the editor should be able to do directly.

                                -- Instead of calling the API once for all campaigns, if code 3216 is received by the editor it could download…

                                3 votes
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                                  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                • Add IP Exclusion Edits to Bing Editor

                                  There should be a way to bulk add IP exclusions to multiple campaigns via Bing Editor.

                                  4 votes
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                                    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Improve Desktop Editor Updating

                                    I think it would be great if y'all created an editor that was able to backup its data without crashing prior to an editor update. That way we could post our account changes without having to update which then loses all of our recent work. The cherry on the top would be if the next time we opened the editor, it would be this new version of editor that we killed a morning's work to update to, since it's confusing to update the editor and then open it again to see that it isn't updated.

                                    3 votes
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                                      1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                    • ad groups with no active keywords / ads

                                      It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

                                      119 votes
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                                        9 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                        Ad groups with no ads have been available as Opportunity in Opportunities/Recommendations tab (in pilot). Ad groups with no keywords would be available in Recommendations tab in this April then.

                                      • remember columns

                                        Please remember the order of the columns I choose. For example, I pretty much always want to see the data in the following order: impr, clicks, ctr%, avg pos, avg cpc, spend, conv, $/conv, conv%.

                                        If I look at campaign level, show that order. If I look at adgroup, ad the campaign column but still show the data in that order. If I look at keywords, ad campaign and adgroup columns but still show the data in that order. same goes for ads. I'm talking about the data specifically. It's fine to keep show other useful columns that are unique…

                                        5 votes
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                                          2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                          Hi Clayton,

                                          Thanks for letting us know. The columns order seems to be getting reset when pulling statistics; we will look into this. Other than this scenario, column order should be persisting, please let us know if otherwise.

                                          Thanks

                                        • Import Adgroups from a Google Account

                                          It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

                                          75 votes
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                                            2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                            An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

                                            A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
                                            - New ad groups for existing campaigns
                                            - New ads for existing ad groups
                                            - New keywords for existing ad groups
                                            - New negative keywords for existing campaigns and ad groups
                                            - New negative keyword lists

                                            As always please let us know your feedback. Thanks!

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