Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Add tCPA by ad group

    The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

    And, Google allows for tCPA by ad group.

    4 votes
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      2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Product Group level bid adjustments

      Currently bulk bid change capability is limited, you can change bids to product groups at a set bid, but can't increase or decrease by %.

      11 votes
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        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Create a program similar to Google's Advanced Verification in order to eliminate spam

        Google has implemented a program called Advanced Verification to eliminate spam in two industries: garage door companies and locksmiths (https://support.google.com/adwords/answer/7167635?hl=en). Bing should develop a similar solution in order to improve quality control.

        Before Advanced Verification, spammy companies like GDS, called "the worst garage door company in the nation" (http://www.dasma.com/articles/feature/gds-the%20worst_fall2015.pdf), would outbid local garage door companies, since it subcontracts out work and, lacking physical locations throughout the country, has much lower overhead costs. The company has also been accused of overcharging customers, and one of its technicians even plead guilty to felonies (http://www.dasma.com/articles/feature/GDS_Technician_Guilty_Fall2017.pdf). Just as…

        23 votes
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          2 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
        • Ability to add Conversion Goals as Audience

          As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

          12 votes
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            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
          • Website Publishers Exclusion through BAM

            Sometimes, when we are working with Global Accounts, bulk optimizations across accounts are needed. Therefore, it is too much time consuming to go account by account, campaign by campaing or even adgroup by adgroup to exclude website publishers that are not performing well enough. The BAM feature within the UCM is a powerful tool to do optimizations exclusions in bulk but just for "negative keywords". We would like to have the same task but for "Website Publishers" (account and campaign level at least). Thanks for your support.

            13 votes
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • URL exclusions

              It would be helpful if ad group level URL exclusions did not overwrite campaign level exclusions. I believe any ad group level exclusions should be in addition to the campaign level exclusions. Campaign level exclusions should apply to the campaign with no restrictions.

              5 votes
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Bing Product Ads (shopping) for Netherlands

                Bing Product Ads (shopping campaigns) for Netherlands

                6 votes
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                  1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                • Bing Call Only Ads

                  Allow bing advertisers to run call only ads! When searchers will click on the add and it will only call. No website visits.

                  5 votes
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                    2 comments  ·  Flag idea as inappropriate…  ·  Admin →
                  • activate dynamic search ads in european countries

                    Please activate dynamic search ads in european countries (Germany, France, Netherlands, Italy, Spain, UK etc.)
                    with the option to import from google adwords campaigns.
                    Thanks in advance

                    6 votes
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                      0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                    • Bing should allow advertisers the opportunity to make partial payment throughout the month to their advertising account.

                      Affililates in many cases are paid monthly. During the course of a month, as Google does. Advertisers should have the opportunity to make payments to their ad accounts in order to maintain regular outstanding charges. Also advertisers should be able to split payments amongst 1 or more credit cards. This would allow for advertisers to spend more during the course of the month as they would constantly keep their budget away from the monthly threshhold

                      4 votes
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                        0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                      • Add option to pull conversions in mass

                        We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

                        6 votes
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                          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                          Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

                        • Target multiple languages and be able to change language in ad groups!

                          Target multiple languages and be able to change language in ad groups!

                          17 votes
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                            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                            We are working on being able to target multiple languages at the campaign level and being able to update the ad group language. Please watch for updates. Thanks!

                          • Negative Broad Match Keywords

                            This needs to be a feature. It's absurd using only phrase and exact negatives when a broad match negative would solve so many problems dealing with wasted spend and irrelevant keyword matches.

                            4 votes
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                              0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                            • Search Term Reports Tile in the Overview Page

                              As a user, having a search term report tile in the overview is useful especially when checking which keywords has the highest clicks and impressions.

                              Adding a search term report based on which words they used to trigger the ad is a great help. It makes it also easier to access rather than going through the reports.

                              Its a small add-on but I think it would greatly help data collection.

                              2 votes
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                                1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                              • Layering of "All Location" Target and individual locations with bid adjustments

                                Allow location targets to include all locations (worldwide) + those with bid adjustments, vs. adding each individually. Right now, when you add locations with adjustments, those become the only targeted locations, cutting off traffic from other countries.

                                2 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Parity with new Google Ads Text Ads character limit (Description 1)

                                  Hey all,

                                  Given the recent udpate to the Text Ads in Google Ads (Addition of Headline 3, Description 2 and increase of the character limit on the Description lines from 80 to 90), we are liable to start seeing an influx of new customers from that platform who are trying to import their text ads over to Bing and seeing that their ads are not coming through.

                                  We have done a series of tests and it seems that the ads do import correctly even if they have the Headline 3 and Description 2 fields, but if the Description 1 field…

                                  2 votes
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                                    0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                  • 2 votes
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                                      0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • 2 votes
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Have a time and date next to unlinking/ linking manager accounts. So you can record these more accurately.

                                        Have a time and date next to unlinking/ linking manager accounts. So you can record these more accurately.

                                        2 votes
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                                          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Give The Debit Card Option For India

                                          Hi enable the Debit Card Option For India.

                                          6 votes
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                                            2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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