Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Alert import Google campaign

    One of our customers shared the need to see a pop up (alert) on Bing UI informing that the campaigns might have been imported with the English language on Ad group settings.

    This is very important because they are not aware of the situation and think that the Bing Search Network doesn’t have traffic.

    P.s.: This is very common in the Portuguese and Italian market, very often the imported Ad groups come with the English language

    34 votes
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      1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    • Show search terms that received impressions but zero clicks (zero click search queries)

      It would be super useful to have a report of search terms that generated impressions but zero/no clicks aka zero click search queries.

      This would be beneficial because:

      1) We could find negative keywords to add to our campaigns without incurring the cost of paying for undesirable clicks

      2) We could find new search terms to target even if those search terms got no clicks.

      3) we could improve CTR by improving the relevancy of the search terms to our keywords

      4) we could improve Quality Scores by making sure the search terms are relevant to our keywords

      This zero-click…

      59 votes
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        1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • Allow Bing advertisers to target LinkedIn Audiences

        Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

        183 votes
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          Gathering Feedback  ·  3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
        • Add Labels to Bing ads Editor

          Please add labels to Bing Ads Editor

          65 votes
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            Gathering Feedback  ·  1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
          • Make Geo-Bid Adjustments easier to implement on Bing Editor.

            Ridiculous how difficult it is to make a large scale adjustment for something that is so seamless on Google's UI and Editor. Reverting changes after the default +15% is tacked on too is also something worth looking into.

            12 votes
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              0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

              Hi,

              Thanks for your feedback.

              1. Can you please clarify the problem you are having when editing Location bid adjustments in scale? Is it the latency issue?

              2. Also, could you please elaborate more on what you meant by reverting changes after the default +15%?

            • Remarketing list size report

              It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

              23 votes
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                Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
              • Have the option to change all options from Google to Bing Ads while importing

                When you import from google expanded text status is not imported but many other options are please be consistent with the standard text ads and have it work.

                17 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Move keywords to another campaign.

                  Move keywords to another campaign.

                  You can only move with Copy & Paste keywords to another campaign.

                  It would be useful to extend the following functions:

                  1.- Selected keywords move to
                  2.- Copy selected keywords

                  47 votes
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                    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Promotion Extensions for Text Ads

                    Promotion extensions for text ads are needed. Especially because there is not an ad customizer feature.

                    6 votes
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                      0 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                    • Bing Ads needs to send every account a Year End Tax Statment

                      This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

                      26 votes
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                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • Can Bing process FTP shopping feed faster?

                        We update our bids via custom_label_0. However, whenever we upload our feed it takes at least 3 days for Bing to finish processing and update the bids. This is really annoying especially for holiday season or while we are running a promotion.

                        8 votes
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                          1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                        • Bing Ads Needs to Stop charging for Repetitive Clicking

                          There is a problem right now with PPC and it seems Bing Ads - Google ads words are failing to resolve the Issue. Which is Negligence! The systems are okay with taking hundreds of dollars for a single IP address Clicking their hearts away and unless you notify them within 60 days the funds are forfeited to the shareholders.
                          Bing Ads Calls it comparative shopping however it has become a high level of Fraudulent clicks by competitors just looking to serve within the network. Two clicks should be the maximum Bing Ads charge on any keyword being clicked on by…

                          163 votes
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                            3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                          • Don't allow "close variation" terms for phrase or exact match keywords.

                            Most advertisers adding phrase or exact match keywords would expect them to function as described here: https://advertise.bingads.microsoft.com/en-us/resources/training/keyword-match-options
                            It is understood that "close variations" may trigger for grammatical variations as carefully outlined in the above link.

                            Unfortunately "close variations" also means "similar terms". See attached - my phrase match keyword is triggered by a search term that only contains one word in the phrase. This is not what I am expecting and means I need to carefully police all of my keywords by going back in and adding a number of negative keywords to combat the inaccuracies. That's just ridiculous.

                            I…

                            21 votes
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                              0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                            • Unlimited ads per ad group

                              Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

                              30 votes
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                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • New Bing accounts are getting Blocked without specifying any reason

                                Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

                                Please address this issue and give specific reasons.
                                Few accounts had no campaign. Just added payment methods and they got suspended.

                                Please take this issue seriously and at least release some press release regarding this issue.

                                10 votes
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                                  1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Bing Product Ads (shopping) in Denmark

                                  Right now, it's only available in U.S., United Kingdom, France, Germany and Australia.

                                  When will Bing Product Ads and Shopping Campaigns be available in Denmark?

                                  It would be an attractive product for many of our customers, as they are already advertising with great success on Google Shopping.

                                  33 votes
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                                    1 comment  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Custom Combinations for Audiences

                                    I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

                                    At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

                                    I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

                                    The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

                                    12 votes
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                                      Started  ·  1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                                    • TARGETING

                                      I would like to target people base from language but still located in US is this possible?

                                      5 votes
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Bing ADS app UWP to Windows 10

                                        Why don't I have a Bing Ads app for Windows 10? How did Microsoft not make its app, under its Windows?
                                        But under the rusty Android and the rotten Apple, it was made ...

                                        6 votes
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                                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Push Shopping Feed

                                          Currently I am using a Google sheet for my shopping feed.

                                          I can only schedule a push for my shopping feed. I would like to push the feed right away so that I can run a error report.

                                          6 votes
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                                            0 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
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