Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Keyword Brand Association Tool

    Hello, I would like to suggest a tool to measure a brand’s association with different keywords against our competitors over time. It could work by looking at a users’ initial search that does not contain a brand name and then subsequent searches that contain brand names. With this we could begin to understand how our efforts lead to people associating our brand with different keywords. Running a tool like this on a regular basis and creating a trend from the results will enable us to see if our brand has become more or less associated with different keywords throughout the…

    40 votes
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      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    • show store Id on campaign page

      show the store id on the campaign page

      22 votes
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        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Motion to add Polish language (its 6 years now, it is the time)

        From year 2012 Bing Ads supports several languages. But now after 6 years i still find that Bing Ads does not support polish language.

        Bing has a major user base in Poland.

        Lack of polish language support draws it impossible to display ads to this million users group in Poland.

        Therefore i open a motion to add Polish language to Bing Ads.

        It's 6 years. It is the time.

        9 votes
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          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Append and replace text in custom parameters during imports just as we can with other entities (tracking templates, campaign names, etc.).

          Append and replace text in custom parameters during Google imports just as we can with other entities (tracking templates, campaign names, etc.).

          6 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Fix The Exact Match Keyword Update (Synonyms?)

            Bing needs to fix the recent exact match keyword update. The new update essentially makes exact match keywords useless. With the new update, exact keywords can match to synonyms which does NOT allow advertisers to show the most relevant ad to someone searching on Bing.

            For us, this has resulted in a lower return on investment and higher advertising spend.

            For those not familiar, Bing's new update allows for reordering, stop/function word dropping, implied words/ same search intent, and synonyms (NEW). The update was designed to follow Googles new update for exact match keywords. Unfortunately, the parity is far from…

            4 votes
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              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • Create Bing mastercard for payment

              what i see is most of people have card problem for payment so why don't bing open their own mastercard facilities like payooner so that we can order bing mastercard and pay directly through it and it can be helpful for everyone who have payment problems and are interested to work with bing. And bing can cut tax also per year from card and this can help bing to earn more profit too. And there will be so much excitement for every users to order bing own mastercard. Thank you hoping for positive reply

              4 votes
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                0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Create a Product Group tab at Campaign and Account Level.

                Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!

                5 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • custom formula columns

                  Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

                  6 votes
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                    2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Permanent token for application

                    Please consider having a permanent token for advertisers application.

                    3 votes
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                      1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                    • Asign existing accounts to the informations of the clients

                      When there are already some accounts for the same client, until now there is no possibility for assigning them all to one "information of clients" → in Google it's called "MCC".

                      Normally there is the need to create new accounts under one "MCC", what means that you have to move all information from the old one to the new account.

                      For not having to do this move it would be nice if you could create an MCC and then assign different accounts under this one.

                      Normally it should be quite easy to program this.

                      Best,

                      Simon

                      4 votes
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • When importing the Google Product Feed, you should convert the USD products to the respective countries such as UK. You're losing millions.

                        Products imported from Google Merchant Center should convert to the country accordingly, not just USD. Bing is losing so much money by not automatically allowing us to convert products imported to the respective countries' requirements

                        2 votes
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                          1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                        • Bings Ads is old, outdated and a very frustrating experience

                          Bings Ads is old, outdated and a very frustrating experience

                          3 votes
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                            2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                          • 2 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • 3 votes
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                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Automatic Upload from File for Offline Conversions

                                Create a schedule to regularly upload a file that you keep online by entering a URL for Offline Conversions.

                                Here is a link for how Google gives it - https://support.google.com/google-ads/answer/7014069

                                5 votes
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                                  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                                • construction for in-market

                                  include data for construction business in the in-market

                                  2 votes
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                                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Bing Ads available in Czech

                                    We want to Bing Ads available in Czech republic. Targeting to czech language, location with czech keywords and czech texts.

                                    3 votes
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                                      1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Bing Product Ads (shopping) for Netherlands

                                      Bing Product Ads (shopping campaigns) for Netherlands

                                      10 votes
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                                        1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Add/Remove Excluded Locations via API / Bing Ads Scripts

                                        Similar to the 'excludeLocation' method for Google Ads scripts: https://developers.google.com/google-ads/scripts/docs/examples/excluded-locations

                                        It would be very valuable for us to be able to automate the adding and removal of excluded locations via the API / Bing Ads Scripts, because it would make it possible to exclude low converting locations during specific times of the day. That would instantly make our ROAS a lot more competitive compared to Google Ads.

                                        3 votes
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                                          0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Website Publishers Exclusion through BAM

                                          Sometimes, when we are working with Global Accounts, bulk optimizations across accounts are needed. Therefore, it is too much time consuming to go account by account, campaign by campaing or even adgroup by adgroup to exclude website publishers that are not performing well enough. The BAM feature within the UCM is a powerful tool to do optimizations exclusions in bulk but just for "negative keywords". We would like to have the same task but for "Website Publishers" (account and campaign level at least). Thanks for your support.

                                          14 votes
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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