Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Keyword Brand Association Tool

    Hello, I would like to suggest a tool to measure a brand’s association with different keywords against our competitors over time. It could work by looking at a users’ initial search that does not contain a brand name and then subsequent searches that contain brand names. With this we could begin to understand how our efforts lead to people associating our brand with different keywords. Running a tool like this on a regular basis and creating a trend from the results will enable us to see if our brand has become more or less associated with different keywords throughout the…

    42 votes
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      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

      Hi, Nate

      Thanks for your posting this user voice and all the information provided. We’d like to understand more of this scenario and the benefit for online advertising and marketing. Does your business have a MS AM team so that we can work together to reach out to you to clarify the requirement? Thanks.

    • Stop dropping words from exact match keywords

      Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

      For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

      Also, Google does not do this. They do not drop words…

      18 votes
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        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • Fix The Exact Match Keyword Update (Synonyms?)

        Bing needs to fix the recent exact match keyword update. The new update essentially makes exact match keywords useless. With the new update, exact keywords can match to synonyms which does NOT allow advertisers to show the most relevant ad to someone searching on Bing.

        For us, this has resulted in a lower return on investment and higher advertising spend.

        For those not familiar, Bing's new update allows for reordering, stop/function word dropping, implied words/ same search intent, and synonyms (NEW). The update was designed to follow Googles new update for exact match keywords. Unfortunately, the parity is far from…

        14 votes
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          1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
        • 27 votes
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            5 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
          • show store Id on campaign page

            show the store id on the campaign page

            22 votes
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • New URL tracking parameter to pass the LinkedIn Targeting Category ID

              We have started the new LinkedIn Profile targeting based on Job Function & Industry in few of our Search Campaigns. We have not setup Conversion tracking in our Campaigns. So, in order to measure the performance, we need a URL Tracking Parameter to pass the LinkedIn Category tracking ID.

              11 votes
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                0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
              • Allow Ad Targeting by region in Africa. Especially Kenya

                Most computers in Kenya run on windows 10..with most users using bing as their search engine.its quite frustrating that we cant effectively target that market for the foreseeable future..wish something would be done about it. Add African regions to the list of domains that show content relevant to specific countries/regions in a specific language.

                6 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Motion to add Polish language (its 6 years now, it is the time)

                  From year 2012 Bing Ads supports several languages. But now after 6 years i still find that Bing Ads does not support polish language.

                  Bing has a major user base in Poland.

                  Lack of polish language support draws it impossible to display ads to this million users group in Poland.

                  Therefore i open a motion to add Polish language to Bing Ads.

                  It's 6 years. It is the time.

                  10 votes
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                    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • custom formula columns

                    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

                    16 votes
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                      6 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • Google import doesn't seem to delete old Ad Sitelinks

                      It seems there may be a bug in the Google import feature. New Ad Sitelinks seem to be added, but old ones are not deleted - - even with "Delete items that have been removed from your Google Ads account" box in the advanced settings checked. Seems like something that should be addressed (and quickly) if this is the case.

                      4 votes
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                        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Move accounts across customers shell

                        When we have multiple customers shell, sometimes mistakes are made or restructure is needed.

                        We would like to be able to move accounts from one customer shell to another.

                        5 votes
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                          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Create Shared Negative Keyword Libraries on Customer Shell level

                          We have the ability to create negative list on account level but we would like to also create shared negative list on customer shell level (to be applied to all account in the same time)

                          5 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Show Feed % Match and Mismatch Alerts for Product IDs from the Product Audiences Code

                            When setting up Bing Product Audiences, it would be nice to get some sort of validation in the interface that a threshold percentage of collected IDs are matching the Bing Merchant Center. If they are not matching, I would like to be alerted, to see what the match percentage is, and to receive a list of IDs that did not match.

                            6 votes
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                              0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                            • Ad import settings

                              There should be an option to distinguish between new ads and updated ads when making multiple changes. For example, Google allows you to choose whether a new final URL (with all other aspects of the ad remaining the same) creates a new ad or updates an existing ad.

                              5 votes
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                                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                              • When importing the Google Product Feed, you should convert the USD products to the respective countries such as UK. You're losing millions.

                                Products imported from Google Merchant Center should convert to the country accordingly, not just USD. Bing is losing so much money by not automatically allowing us to convert products imported to the respective countries' requirements

                                5 votes
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                                  2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                • Dynamic Location Insertion

                                  Many advertisers are looking for dynamic location insertion where in the dynamic text will depend on the location of the searcher.

                                  3 votes
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                                    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Append and replace text in custom parameters during imports just as we can with other entities (tracking templates, campaign names, etc.).

                                    Append and replace text in custom parameters during Google imports just as we can with other entities (tracking templates, campaign names, etc.).

                                    6 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Add labels to Bing Ads scripts

                                      We work a lot with labels in Google Ads scripts (about 95 % of the scripts). All these scripts can't be used in Bing Ads properly.

                                      5 votes
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                                        0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Add {CPC} Token To Bing to track exact CPC in Tracking Softwares

                                        Hey,
                                        1. We marketers are facing issue to track exact CPC for our Ads. To get exact cpc for each click is necessary to Know return of our investments.
                                        2. Please Must Add {Country} {State} {City} Tokens also to track and optimized campaign batter.
                                        Thank You

                                        3 votes
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                                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Allow Bing Advertisers target other countries than USA while using LinkedIn targeting.

                                          We can only use USA for location targeting for LinkedIn profile targeting. But we also would love to be able to target other countries like European or Asian.

                                          3 votes
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                                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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