Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Product Group level bid adjustments

    Currently bulk bid change capability is limited, you can change bids to product groups at a set bid, but can't increase or decrease by %.

    11 votes
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      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Create a program similar to Google's Advanced Verification in order to eliminate spam

      Google has implemented a program called Advanced Verification to eliminate spam in two industries: garage door companies and locksmiths (https://support.google.com/adwords/answer/7167635?hl=en). Bing should develop a similar solution in order to improve quality control.

      Before Advanced Verification, spammy companies like GDS, called "the worst garage door company in the nation" (http://www.dasma.com/articles/feature/gds-the%20worst_fall2015.pdf), would outbid local garage door companies, since it subcontracts out work and, lacking physical locations throughout the country, has much lower overhead costs. The company has also been accused of overcharging customers, and one of its technicians even plead guilty to felonies (http://www.dasma.com/articles/feature/GDS_Technician_Guilty_Fall2017.pdf). Just as…

      22 votes
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        2 comments  ·  Flag idea as inappropriate…  ·  Admin →
      • Ability to add Conversion Goals as Audience

        As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

        11 votes
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          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
        • Website Publishers Exclusion through BAM

          Sometimes, when we are working with Global Accounts, bulk optimizations across accounts are needed. Therefore, it is too much time consuming to go account by account, campaign by campaing or even adgroup by adgroup to exclude website publishers that are not performing well enough. The BAM feature within the UCM is a powerful tool to do optimizations exclusions in bulk but just for "negative keywords". We would like to have the same task but for "Website Publishers" (account and campaign level at least). Thanks for your support.

          12 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Add option to pull conversions in mass

            We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

            6 votes
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              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

              Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

            • Target multiple languages and be able to change language in ad groups!

              Target multiple languages and be able to change language in ad groups!

              17 votes
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                1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                We are working on being able to target multiple languages at the campaign level and being able to update the ad group language. Please watch for updates. Thanks!

              • Bing Product Ads (shopping) for Netherlands

                Bing Product Ads (shopping campaigns) for Netherlands

                5 votes
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                  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                • activate dynamic search ads in european countries

                  Please activate dynamic search ads in european countries (Germany, France, Netherlands, Italy, Spain, UK etc.)
                  with the option to import from google adwords campaigns.
                  Thanks in advance

                  5 votes
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                    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                  • Bing should allow advertisers the opportunity to make partial payment throughout the month to their advertising account.

                    Affililates in many cases are paid monthly. During the course of a month, as Google does. Advertisers should have the opportunity to make payments to their ad accounts in order to maintain regular outstanding charges. Also advertisers should be able to split payments amongst 1 or more credit cards. This would allow for advertisers to spend more during the course of the month as they would constantly keep their budget away from the monthly threshhold

                    5 votes
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                      0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                    • Shared Library (cross-account) - Negative, Audiences etc etc

                      We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

                      46 votes
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                        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Import rlsa lists from google analytics

                        Would be great to use existing rlsa lists from google analytics.
                        Thanks!

                        4 votes
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                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                        • account review appeal

                          Please have an option to appeal account reviews.

                          2 votes
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                            1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • resize column

                            Allow for the 'All Campaigns' column to be resizable. Currently, the campaigns are unnecessarily cramped and fall onto two lines if the campaign names are too long. On a large monitor it would look much better it this were allowed. See attached. Thank you.

                            3 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Give The Debit Card Option For India

                              Hi enable the Debit Card Option For India.

                              4 votes
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                                1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                              • Bing Call Only Ads

                                Allow bing advertisers to run call only ads! When searchers will click on the add and it will only call. No website visits.

                                2 votes
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                                  1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                                • Update UI. Make it so that you can't set access to all accounts from the individual account level settings

                                  UI needs to be updated. It is frustratingly easy to accidentally give access to all your accounts, by giving users super admin roles from the individual account settings. One shouldn't be able to mess the whole access system from the individual account level.

                                  I think this is a major security risk and an UI design flaw. Either remove super admins from individual account level or make it so that one has to check boxes to select wanted accounts.

                                  9 votes
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                                    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • click performance report by msclkid

                                    Can we get the click performance report by msclkid?

                                    55 votes
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                                      16 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

                                      We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

                                    • All New Ukraine accounts block after enter payment method

                                      Hello, i wanted to register in bing ads, but i cant for two weeks already.. I think you have a problem ukrainian credit cards.. I try everything - i try my all bank cards.. Did you turn off registration ukrainian users? I read many forums, asked in telegram but all users from ukraine had same problem. I attached screenshots. It seems to me, that problem is in credit card, because i do not even create campaign. Look please at screenshots - what i am doing wrong? On credit card i turned off 3d secure code (otp confirmation), turn on payment…

                                      7 votes
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                                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Bing Content API Batch Request failure

                                        I tried to use product batch request to insert( or update) products, but I continuously received the following error:

                                        Internal error occurred. Please retry executing the operation. If the problem persists, please report this issue to us together with the request you're trying to execute.

                                        Request is attached below.

                                        Could anyone help about this?

                                        Thank you

                                        1 vote
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                                          2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                        • When i delete one of the accounts i want to see that the account is gone!

                                          When i see couple of accounts, even that ones that are being deleted, well it's very very very distracting and confusing. Just when we delete one of the account it should not affect the other. Just fix that, it's really bad..

                                          2 votes
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                                            0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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