Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Shared Library (cross-account) - Negative, Audiences etc etc

    We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

    35 votes
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      3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Allow Invoices to show the ammounts spent by PO#

      Currently right now if a client adds more than one PO# for an monthly invoice, that spend is grouped in the invoice without any way of splitting the spend by PO#.

      There is no official way to reconcile the PO spend. Rather manual pulls in Bing Ads UI which corresponds to the PO# date needs to be done.

      27 votes
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        1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
      • click performance report by msclkid

        Can we get the click performance report by msclkid?

        38 votes
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          8 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
        • Bing Should Disapprove all ads that violate trademarks without the need for a complain form

          Bing should make a better effort to automatically flag and disapprove any ads that conflict with registered trademarks without the trademark holder having to submit complaint forms to protect their brand.

          7 votes
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            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
          • Show search terms that received impressions but zero clicks (zero click search queries)

            It would be super useful to have a report of search terms that generated impressions but zero/no clicks aka zero click search queries.

            This would be beneficial because:

            1) We could find negative keywords to add to our campaigns without incurring the cost of paying for undesirable clicks

            2) We could find new search terms to target even if those search terms got no clicks.

            3) we could improve CTR by improving the relevancy of the search terms to our keywords

            4) we could improve Quality Scores by making sure the search terms are relevant to our keywords

            This zero-click…

            79 votes
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              6 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • Please firect blocked accounts to phone support!

              I tried to log in this morning and was blocked by a message: “your account is suspended, click here to sort it out” which led me to you, on hold for a chat.

              After a brief hold, I verified my account and id, as well as email, fair enough. Then I need to go off site to verify again, sure. I report back with the verification number.

              On hold again, then you come back “oh, you need to call”... what? Why didn’t I just call in the first place then?

              Again, you were helpful and friendly, but the system you’re…

              9 votes
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                0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
              • Enable offline conversion's cancellation functionality

                We know Bing Ads API supports the offline conversion import in v11. But the current system doesn't support the conversion cancellation feature. It only tracks the first conversion value (and it must be a (+ve) positive value). Nothing found for the conversion cancellation process. If you consider my below scenario.

                Say:

                I send a positive value with the a MicrosoftClickId when the conversion occurs at our side & a negative value for the same MicrosoftClickId when conversion cancelled by our partners. For example : at first (+ve) $4 will be passed through Bing API when the conversion occurs and (-ve)…

                16 votes
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                  1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                • Android Mobile Traffic Alert!

                  After working with Support and having a traffic quality investigation the Teams finding was not in favor. It seems a filter for the Android mobile traffic is broken within the Bing ads system. I feel others may be affected and I would like this looked into. I contacted support and an escalation occurred however I did not feel the engineering team fully considered this to be a concern.

                  I have provided two screenshots one showing the extremely high amount of traffic/spend from within my Bing account for the year going to android - which last, I check android phones (mobile)…

                  6 votes
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                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Provide SOV data for longer than 3-month ago when pulling under Summary view

                    Currently, if you want to pull SOV report, the number only goes back 3 months. I have clients requesting numbers for a year ago by their fiscal quarter so we cannot possibly do this. It would be helpful to get at least 2 years of data for QBR data look back.

                    9 votes
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                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • Image extensions

                      Increase max. limit for Image Extensions per Account.

                      14 votes
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                        0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                      • Allow a Paramter for City Geo to dynamically be placed in the Ad text

                        Allot of local companies set up duplicate campaigns by targeted City to get the text ad to show the companies are located within the geo city of the search user. The Bing Ads system doesn't always select the correct campaign per the Geo target and some ads show different locations that were not intended. The system seems designed to pick the best performing campaign/Keyword out of the multiple campaigns – which doesn’t always show the area intended for the search user
                        If Bing Ads could implement a dynamic geo city parameter that goes into the ads (like your recent countdown…

                        5 votes
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                          0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                        • Direct Suspended accounts to phone support so we are not waisitng our time

                          tried to log in this morning and was blocked by a message: “your account is suspended, click here to sort it out” which led me to you, on hold for a chat.
                          After a brief hold, I verified my account and id, as well as email, fair enough. Then I need to go off site to verify again, sure. I report back with the verification number.
                          On hold again, then you come back “oh, you need to call”... what? Why didn’t I just call in the first place then?
                          Again, you were helpful and friendly, but the system you’re in…

                          4 votes
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                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                          • Unlinking an XID from it's on CID

                            We recently got the multilinking functionality for CIDs which is great. But if a XID is created within an agency shell, it is still not possible to unlink it in case a new agency wants to take over. The new agency would be able to link, but the XID will still remain within the previous agency shell.

                            It would be fantastic to be able to unlink XIDs from their own CIDs, generating a new CID in the process that then becomes a completely separate entity. It would safe a ton of work in regards to fixing structural issues within agency…

                            4 votes
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                              0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • More specific information on negative keyword conflicts

                              When a negative keyword conflict occurs in an account, Bing could provide the negative keyword list and the specific keyword that is triggering the conflict. This would save time required to search each list and filter for possible keywords causing the conflict.

                              15 votes
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                                0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                              • 3 votes
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                                  1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                                • Syndicated Partners budget control

                                  It would be great if we had an option that allows advertisers to determine how much of their advertising budget they are prepared to spend on impressions coming from syndicated partners

                                  6 votes
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Search Queries Found in Campaign -> Keywords Rather than Reports. Ability To Filter Too

                                    If we could see the search queries within the campaign and ad group levels under the keyword tab, then it would make it easier to keyword harvest negative and new keyword ideas. Having a filter would be beneficial for this as well so that we can find search queries negatively impacting the campaign to make it easier. It can also be used to find better keywords. Example of Adwords is attached, shows where it should be located, how to add filters associated with column metrics and how to easily add negative keywords once the filters identifies the search queries.

                                    2 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Start Display Network Campaign

                                      Try to start display network advertising. It would be great for people who are looking for branding purposes.

                                      4 votes
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                                        0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Add ROI Bidding ad the campaign level

                                        We need to be able to optimize based on ROI, especially for ecommerce clients with multiple price points.

                                        6 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Allow Bing advertisers to target LinkedIn Audiences

                                          Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

                                          105 votes
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                                            Gathering Feedback  ·  4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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