Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Show search terms that received impressions but zero clicks (zero click search queries)

    It would be super useful to have a report of search terms that generated impressions but zero/no clicks aka zero click search queries.

    This would be beneficial because:

    1) We could find negative keywords to add to our campaigns without incurring the cost of paying for undesirable clicks

    2) We could find new search terms to target even if those search terms got no clicks.

    3) we could improve CTR by improving the relevancy of the search terms to our keywords

    4) we could improve Quality Scores by making sure the search terms are relevant to our keywords

    This zero-click…

    118 votes
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      3 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Add Goals as a segment on the UI

      Currently if an advertiser is measuring more than 1 goal, these are shown all together under the conversions column, impossible to disaggregate the number per Goal type or name. You can get a report for it on the Reports section, but is not practical and quick enough.
      I prose to add a Goals segment, so if the UI is reporting 10 conversions, I can segment by Goals, and see those 10 conversion are 8 leads and 2 purchases(just giving an example).
      Thanks for reading!

      52 votes
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        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • Enable offline conversion's cancellation functionality

        We know Bing Ads API supports the offline conversion import in v11. But the current system doesn't support the conversion cancellation feature. It only tracks the first conversion value (and it must be a (+ve) positive value). Nothing found for the conversion cancellation process. If you consider my below scenario.

        Say:

        I send a positive value with the a MicrosoftClickId when the conversion occurs at our side & a negative value for the same MicrosoftClickId when conversion cancelled by our partners. For example : at first (+ve) $4 will be passed through Bing API when the conversion occurs and (-ve)…

        36 votes
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          0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
        • Provide SOV data for longer than 3-month ago when pulling under Summary view

          Currently, if you want to pull SOV report, the number only goes back 3 months. I have clients requesting numbers for a year ago by their fiscal quarter so we cannot possibly do this. It would be helpful to get at least 2 years of data for QBR data look back.

          11 votes
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            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • Image extensions

            Increase max. limit for Image Extensions per Account.

            37 votes
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              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
            • Please firect blocked accounts to phone support!

              I tried to log in this morning and was blocked by a message: “your account is suspended, click here to sort it out” which led me to you, on hold for a chat.

              After a brief hold, I verified my account and id, as well as email, fair enough. Then I need to go off site to verify again, sure. I report back with the verification number.

              On hold again, then you come back “oh, you need to call”... what? Why didn’t I just call in the first place then?

              Again, you were helpful and friendly, but the system you’re…

              14 votes
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                0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
              • More specific information on negative keyword conflicts

                When a negative keyword conflict occurs in an account, Bing could provide the negative keyword list and the specific keyword that is triggering the conflict. This would save time required to search each list and filter for possible keywords causing the conflict.

                36 votes
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                  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                • Add ROI Bidding ad the campaign level

                  We need to be able to optimize based on ROI, especially for ecommerce clients with multiple price points.

                  15 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Allow Bing advertisers to target LinkedIn Audiences

                    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

                    241 votes
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                      Gathering Feedback  ·  4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                    • Syndicated Partners budget control

                      It would be great if we had an option that allows advertisers to determine how much of their advertising budget they are prepared to spend on impressions coming from syndicated partners

                      15 votes
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Schedule compare reports

                        Being able to compare dates is great, but I need these reports monthly. I would like to be able to schedule my comparison reports to run every 30 days, and email me a spreadsheet

                        19 votes
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                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • New Bing accounts are getting Blocked without specifying any reason

                          Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

                          Please address this issue and give specific reasons.
                          Few accounts had no campaign. Just added payment methods and they got suspended.

                          Please take this issue seriously and at least release some press release regarding this issue.

                          30 votes
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                            3 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Remarketing list size report

                            It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

                            36 votes
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                              Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                            • Make Geo-Bid Adjustments easier to implement on Bing Editor.

                              Ridiculous how difficult it is to make a large scale adjustment for something that is so seamless on Google's UI and Editor. Reverting changes after the default +15% is tacked on too is also something worth looking into.

                              21 votes
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                                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                Hi,

                                Thanks for your feedback.

                                1. Can you please clarify the problem you are having when editing Location bid adjustments in scale? Is it the latency issue?

                                2. Also, could you please elaborate more on what you meant by reverting changes after the default +15%?

                              • prepay money

                                prepay money

                                3 votes
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                                  1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                                • Block searchads.msn.net

                                  Alot of spam clicks coming from searchads.msn.net.
                                  (example: http://searchads.msn.net/Best_Antivirus_Software_2017.cfm?&vsid=1382283451467977&vi=1507693224113803172&dytm=1507693223561&rtbsd=6&verid=121121&hvsid=00001507693223406016714146794031&upk=1507693223.18002&sttm=1507693223406&)
                                  It is spam clicks from contextual ads placed on msn.com.
                                  I didn't sign up for contextual, I only want legit search users.

                                  5 votes
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • can you do commission based

                                    can you do commission based instead of fixed rate bidding which means retailors giving you the most commission gets placed on first page which means win win for every one and also new business get a oppurtunity to build up with less capital

                                    3 votes
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                                      0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Budget scaling model needs revision in relation to impression share

                                      It's obvious why Bing is sharing what is left of the market share pie after Google Adwords gets done chomping its 70% and it doesn't have to be that way. As a result Bing is lost in the dust it leaves behind, Google's making changes that are not all that good for business and I've chosen to leave the search giant in light of those changes.

                                      Clickbot fraud is eating both sides of the fence both Google and Bing. Microsoft is a software giant so there's really no reasonable excuse as to why they can't tackle the fraud of 60%…

                                      3 votes
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                                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Ad Group Language Settings - Pre and Post Import

                                        The ad groups, once posted, language setting cannot be adjusted/changed. The work around is too create a duplication of the ad group and change the language BEFORE posting. This would need to be a major improvement if you could change the language settings like in Google.

                                        The ability to only select one language at ad group level (as opposed to setting multiple languages at campaign level on Google) means that we miss out on a lot of traffic and frustrating for our clients.

                                        Are there any plans to mirror Google in this respect?

                                        3 votes
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                                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                        • FIX YOUR SITELINK EXTENSION CREATION TOOL

                                          It's atrocious, even your Support agents are confused by it. It's not intuitive whatsoever, not for experienced agents, certainly not for news customers.

                                          3 votes
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                                            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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