Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Star rating for Bing Ads and Bing Places

    Had a chat with Aaron from Bing Ads at SMX East NY and shared the same ideas, Currently Bind Ads has only 2 approved software companies to show star rating with Bing Ads compare to 25 plus companies with Google Ads. Secondly, Google has Google Customer Reviews as a certified reviews for eCommerce websites to show star rating, which combines star rating from third party reviews company (if any) and gives an insight to any visitor/customer regarding the website's overall experience, product, shipping and quality etc. Last but not the least, I can only upload 10 pictures in Bing Places…

    12 votes
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      0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
    • 9 votes
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        1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • Asign existing accounts to the informations of the clients

        When there are already some accounts for the same client, until now there is no possibility for assigning them all to one "information of clients" → in Google it's called "MCC".

        Normally there is the need to create new accounts under one "MCC", what means that you have to move all information from the old one to the new account.

        For not having to do this move it would be nice if you could create an MCC and then assign different accounts under this one.

        Normally it should be quite easy to program this.

        Best,

        Simon

        4 votes
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Support the Import of the new XXL ETAS from Google Ads

          It is not possible to import the new XXL ETAS from Google Ads which contains more headlines and larger descriptions.

          It would be perfect to import at least the core ETA with two headlines and one description.

          6 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Filter Ad groups without keywords in BAE

            Kindly allow BAE to have a feature that filters ad groups without keywords.

            3 votes
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              1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • Make the Bing Ads UI low vision friendly

              Please make the Bing Ads UI low vision friendly. Although the Bing Ads UI is already a great platform, there is one improvement that could make it that much better, which would be making it friendly for those with low vision issues. The print on the UI is very small and hard to see on the white background. Making the text bigger and bolder would help a great deal. Even putting an option in settings where advertisers can adjust their display would be helpful.

              4 votes
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                1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
              • Create a program similar to Google's Advanced Verification in order to eliminate spam

                Google has implemented a program called Advanced Verification to eliminate spam in two industries: garage door companies and locksmiths (https://support.google.com/adwords/answer/7167635?hl=en). Bing should develop a similar solution in order to improve quality control.

                Before Advanced Verification, spammy companies like GDS, called "the worst garage door company in the nation" (http://www.dasma.com/articles/feature/gds-the%20worst_fall2015.pdf), would outbid local garage door companies, since it subcontracts out work and, lacking physical locations throughout the country, has much lower overhead costs. The company has also been accused of overcharging customers, and one of its technicians even plead guilty to felonies (http://www.dasma.com/articles/feature/GDS_Technician_Guilty_Fall2017.pdf). Just as…

                27 votes
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                  3 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                • Add tCPA by ad group

                  The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

                  And, Google allows for tCPA by ad group.

                  4 votes
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                    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Automatic Upload from File for Offline Conversions

                    Create a schedule to regularly upload a file that you keep online by entering a URL for Offline Conversions.

                    Here is a link for how Google gives it - https://support.google.com/google-ads/answer/7014069

                    4 votes
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                      0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                    • Paperless billing

                      There is no way to opt out of paper billing - please can you offer a paperless billing option, as we receive invoices via email anyway!

                      25 votes
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                        11 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                      • Bing Ads available in Czech

                        We want to Bing Ads available in Czech republic. Targeting to czech language, location with czech keywords and czech texts.

                        2 votes
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                          1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                        • Product Group level bid adjustments

                          Currently bulk bid change capability is limited, you can change bids to product groups at a set bid, but can't increase or decrease by %.

                          11 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Ability to add Conversion Goals as Audience

                            As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

                            12 votes
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                              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                            • Bings Ads is old, outdated and a very frustrating experience

                              Bings Ads is old, outdated and a very frustrating experience

                              2 votes
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                                1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                              • show store Id on campaign page

                                show the store id on the campaign page

                                2 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Bing IM Reps should have the ability to fast track customer feature requests.

                                  Rather I am forced to post on this message forum and have the Bing reps vote for my suggested issue. Seems backwards IMHO.

                                  3 votes
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Allowing Advertisers to Optimize Spend within AOL, Bing and Yahoo search.

                                    It would be ideal if Bing allowed users to optimize their spend between AOL, Yahoo and Bing syndication perhaps with a dial up/down by engine. Obviously, Bing has contractual agreements, but this would put the advertisers first, which should be the case.

                                    3 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Include a toggle for deleted campaigns on the main campaign tab.

                                      Include a toggle for enabled, paused and deleted campaigns on the main campaign tab perhaps with the default set at enabled. Going through reports tab to get this additional info (deleted campaigns) is a PINTA.

                                      3 votes
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • set the keyword bid lower than 0.05

                                        suggested that the bid can go lower than 0.05

                                        1 vote
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                                          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Full Search Term Reports

                                          Currently the Search Term Report only shows searches that resulted in a click. Please update this to show the full search term report for all impressions. This way we don't have to wait for an irrelevant search term to result in a click/charge before we can add it as a negative. This will help prevent wasteful ad spend.

                                          3 votes
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                                            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
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