Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Make it easier to get Product Ads running

    Seriously, we have called several times, tried chat support, yet nobody at bing cares enough to help us get our product ads running. No wonder 0nly 2% of our advertising budget goes to bing! Nobody will even call us back. How do you expect to take any business from Google when you can't even accept our business?

    3 votes
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      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    • 1 less click for edit UI

      it's a waste of a click to make us check the 'maximum bid' checkbox.

      i.e. if we want to include an amount for max bid we should not have to check the 'maximum bid' checkbox, then place our cursor in the bid amount text field, and then enter the amount.

      we should be able to place our cursor in the text field for amount, and then have the check box automatically checked.

      3 votes
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        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • when will you target Israel ?

        when will you target Israel?

        3 votes
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          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
        • Please support Cyprus in Bing Ads! Thank you!

          Please support Cyprus in Bing Ads! Thank you!

          3 votes
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            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
          • Allow login autocomplete

            "Login issues" should be a category.

            On the BingAds homepage here is a box to enter your email address. And on the top of the page there is a "Login" link that does nothing.

            Instead the "login" link should send me to the login page. i.e. the one you see after you type in your email address and press enter.

            Why? Because the homepage does not remember email addresses for autocomplete. I use different email address for all internet services so every time I visit Bing Ads I need to then go check my password manager for what email address…

            2 votes
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              1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • Search Term Reports Tile in the Overview Page

              As a user, having a search term report tile in the overview is useful especially when checking which keywords has the highest clicks and impressions.

              Adding a search term report based on which words they used to trigger the ad is a great help. It makes it also easier to access rather than going through the reports.

              Its a small add-on but I think it would greatly help data collection.

              2 votes
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                1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
              • Email confirmation when a message has been submitted

                When reporting an issue to Bing via online message it would be helpful to receive an email notification to confirm that the message has been received. Is this something that can be set-up?

                2 votes
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                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                • Product ads in Russia

                  Product ads in Russia

                  2 votes
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                    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                  • Editing keywords

                    It would be good to have the option to edit keywords as opposed to pausing them and re-adding them.

                    2 votes
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                      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                    • Deceptive Bing Ads Email - Coupon Code

                      I received an email stating:

                      Don't let your Bing Ads coupon expire

                      As a thank you for creating your Bing Webmaster Tools account, we’re enclosing a coupon code for AU$100 in search advertising with Bing Ads. But, if you don’t use your coupon soon it will expire.

                      So I naturally thought I had $100 to "Try before you buy" to see if I like the product or not.

                      However, after creating an account and creating a campaign, it asked for payment details. This is deceptive as I should be able to spend my promotional money to try it out and…

                      2 votes
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                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                      • Negative Keyword Conflicts Are Inaccurately Interpreted By Bing

                        We've come across a fairly significant difference in how Bing treats negative keywords vs. how AdWords treats them - the result of these differences would force us to use less accurate of targeting in Bing.

                        Our account structure is split into 2 campaign types, exact match (E) and broad match modified (BMM). Each E keyword is copied into a BMM campaign of exactly the same campaign structure. In order to prevent the BMM campaigns from bidding on our E campaigns and keywords, we've inserted a negative exact match version of each E keyword into each BMM campaign.

                        Visual example of…

                        2 votes
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                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                        • Set up a program similar to Google Grants on Bing for nonrprofits.

                          Nonprofits don't have huge ad budgets. Google Grants allows me to advertise (just basic search text ads limited to max CPC $2-Google blocks advanced features) and get data to support committing real ad dollars on top of the Google Grant.It is really a win win for both sides and really costs MS nothing AND creates goodwill...

                          2 votes
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                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                          • Maximize Clicks for Bing Shopping

                            Make the Maximize Clicks bidding algorithm available for Bing Shopping campaigns

                            2 votes
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                              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                            • Bing ads now provide Dynamic Search - but only in unique campaigns. AdWords encourages mixed campaigns.

                              The inability to allow a campaign with both Search and Dynamic Search ads makes it impossible to import AdWords into Bing.

                              2 votes
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                                0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                              • Catalan lenguage is not allowed in Bing

                                My campaign was not approved because had catalan characters (open accent), as I know several languages use that character.

                                2 votes
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                                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                • Allow short URL for catalog feed. Feeds are being rejected for redirection because I have short URL which changes to the normal version URL

                                  Allow short URL for catalog feed. Feeds are being rejected for redirection because I have short URL which changes to the normal version URL when the page loads.

                                  I'm using the same feed in other platforms and it is accepted.

                                  2 votes
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                                    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                  • BAI Username length

                                    Have spent hours trying to log in to Excel addin using my email address which is longer than the 18 characters allowed. After about 2 hours help from an MS person found a temporary fix by adding a shorter user name onto my account. My preferred account email, and user name is 26 characters in length. Please can you change the add-in setting to allow longer User names?

                                    2 votes
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                                      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Bing Merchant Store in Sweden

                                      Ive been poking the support about info on Bing Merchant Store in Sweden for the last couple of years, but apparently there is no plan/info to run it in Sweden, i would love for that to change, i work for an agency and some of my customers are already running Google Shopping, and it just feels lika a missed opportunity to not be able to use Bings Ad network.

                                      2 votes
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                                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Budget scaling model needs revision in relation to impression share

                                        It's obvious why Bing is sharing what is left of the market share pie after Google Adwords gets done chomping its 70% and it doesn't have to be that way. As a result Bing is lost in the dust it leaves behind, Google's making changes that are not all that good for business and I've chosen to leave the search giant in light of those changes.

                                        Clickbot fraud is eating both sides of the fence both Google and Bing. Microsoft is a software giant so there's really no reasonable excuse as to why they can't tackle the fraud of 60%…

                                        2 votes
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                                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Don't limit the shopping results to just 8 items in the UK - provide a link to more pages (as per USA)

                                          Shopping Ads results are limited to just 8 when browser is set to location UK. No link to further pages / results is provided.
                                          This is therefore a poor user experience for the 'shopper' and consequently of poor advertising value to the Merchant.

                                          2 votes
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                                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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