Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Search Term Reports Tile in the Overview Page

    As a user, having a search term report tile in the overview is useful especially when checking which keywords has the highest clicks and impressions.

    Adding a search term report based on which words they used to trigger the ad is a great help. It makes it also easier to access rather than going through the reports.

    Its a small add-on but I think it would greatly help data collection.

    2 votes
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      1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    • Email confirmation when a message has been submitted

      When reporting an issue to Bing via online message it would be helpful to receive an email notification to confirm that the message has been received. Is this something that can be set-up?

      2 votes
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        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • Product ads in Russia

        Product ads in Russia

        2 votes
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          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
        • Paperless billing

          There is no way to opt out of paper billing - please can you offer a paperless billing option, as we receive invoices via email anyway!

          2 votes
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            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
          • Editing keywords

            It would be good to have the option to edit keywords as opposed to pausing them and re-adding them.

            2 votes
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              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • Deceptive Bing Ads Email - Coupon Code

              I received an email stating:

              Don't let your Bing Ads coupon expire

              As a thank you for creating your Bing Webmaster Tools account, we’re enclosing a coupon code for AU$100 in search advertising with Bing Ads. But, if you don’t use your coupon soon it will expire.

              So I naturally thought I had $100 to "Try before you buy" to see if I like the product or not.

              However, after creating an account and creating a campaign, it asked for payment details. This is deceptive as I should be able to spend my promotional money to try it out and…

              2 votes
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                0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
              • Negative Keyword Conflicts Are Inaccurately Interpreted By Bing

                We've come across a fairly significant difference in how Bing treats negative keywords vs. how AdWords treats them - the result of these differences would force us to use less accurate of targeting in Bing.

                Our account structure is split into 2 campaign types, exact match (E) and broad match modified (BMM). Each E keyword is copied into a BMM campaign of exactly the same campaign structure. In order to prevent the BMM campaigns from bidding on our E campaigns and keywords, we've inserted a negative exact match version of each E keyword into each BMM campaign.

                Visual example of…

                2 votes
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                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                • Set up a program similar to Google Grants on Bing for nonrprofits.

                  Nonprofits don't have huge ad budgets. Google Grants allows me to advertise (just basic search text ads limited to max CPC $2-Google blocks advanced features) and get data to support committing real ad dollars on top of the Google Grant.It is really a win win for both sides and really costs MS nothing AND creates goodwill...

                  2 votes
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                    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                  • Maximize Clicks for Bing Shopping

                    Make the Maximize Clicks bidding algorithm available for Bing Shopping campaigns

                    2 votes
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                      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                    • Bing ads now provide Dynamic Search - but only in unique campaigns. AdWords encourages mixed campaigns.

                      The inability to allow a campaign with both Search and Dynamic Search ads makes it impossible to import AdWords into Bing.

                      2 votes
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                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                      • Catalan lenguage is not allowed in Bing

                        My campaign was not approved because had catalan characters (open accent), as I know several languages use that character.

                        2 votes
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                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                        • Allow short URL for catalog feed. Feeds are being rejected for redirection because I have short URL which changes to the normal version URL

                          Allow short URL for catalog feed. Feeds are being rejected for redirection because I have short URL which changes to the normal version URL when the page loads.

                          I'm using the same feed in other platforms and it is accepted.

                          2 votes
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                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                          • BAI Username length

                            Have spent hours trying to log in to Excel addin using my email address which is longer than the 18 characters allowed. After about 2 hours help from an MS person found a temporary fix by adding a shorter user name onto my account. My preferred account email, and user name is 26 characters in length. Please can you change the add-in setting to allow longer User names?

                            2 votes
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                              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                            • Bing Merchant Store in Sweden

                              Ive been poking the support about info on Bing Merchant Store in Sweden for the last couple of years, but apparently there is no plan/info to run it in Sweden, i would love for that to change, i work for an agency and some of my customers are already running Google Shopping, and it just feels lika a missed opportunity to not be able to use Bings Ad network.

                              2 votes
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                                0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                              • Budget scaling model needs revision in relation to impression share

                                It's obvious why Bing is sharing what is left of the market share pie after Google Adwords gets done chomping its 70% and it doesn't have to be that way. As a result Bing is lost in the dust it leaves behind, Google's making changes that are not all that good for business and I've chosen to leave the search giant in light of those changes.

                                Clickbot fraud is eating both sides of the fence both Google and Bing. Microsoft is a software giant so there's really no reasonable excuse as to why they can't tackle the fraud of 60%…

                                2 votes
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                                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                • Don't limit the shopping results to just 8 items in the UK - provide a link to more pages (as per USA)

                                  Shopping Ads results are limited to just 8 when browser is set to location UK. No link to further pages / results is provided.
                                  This is therefore a poor user experience for the 'shopper' and consequently of poor advertising value to the Merchant.

                                  2 votes
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                                    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Duplicate ads within the same ad group | Allow to change location and time for ads on the same ad group

                                    Hi Team,

                                    We are requesting for you to enable the feature for having duplicate ads on the same ad group. Also, to allow us to set a specific location and time for specific ads within the same ad group. Where in it will allow us to follow the location and time set on the specific ad and not just on the ad group settings. Google has this feature.

                                    2 votes
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                                      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                    • The Remarketing tool has a 1000 audience cap, which is actually stopping us from making money in the beginning

                                      The Remarketing tool has a 1000 audience cap, which is actually stopping us from making money in the beginning.

                                      Just imagine if you had 50 audience and we could remarket. That would be fantastic for us to remarket quickly and make money, thereby being able to spend more on ads.

                                      Let me quote an example of what I mean:
                                      Let us say I receive about 10 clicks per day. To reach a 1000, it would take me 3 months or more. And if I retarget my audience then, I am sure within 3 months, the visitors would definitely purchase elsewhere. …

                                      2 votes
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                                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Remarketing list membership duration max at 180 days is too short

                                        Remarketing list membership duration max at 180 days is too short for seasonal eCommerce shops or certain travel sites.

                                        For example: If a customer buys a product for a baby or newly married couple (1st christmas ornament) and intends to keep the tradition going year after year (like my mother does)... In year 2 that customer is buying "baby's 2nd christmas ornament" or "couples 2nd christmas ornament). Same concept works for people that have birthdays or anniversaries, which pretty much includes all humans. Some people do travel on vacation around the same time each year. 180 days is good for…

                                        2 votes
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                                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                        • keyword planner arabic Language and countries

                                          It would be very helpful to add Arabic and Spanish and other languages to the keyword planner and more countries, like that we can focus more on bing like we do with google. I hope we can get this done very quickly to target more and more people around the world

                                          2 votes
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