Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. advertise products sold in iTunes

    Be able to advertise products sold in iTunes (apps/music) with clickable links to the iTunes store (like you can do in adwords click to download)

    11 votes
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      2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
      Started  ·  Bing Ads responded

      Thanks for the suggestion. The team has started looking at supporting app promotion ads.

    • Call only campaigns same as (Google adwords)

      hey dear bing ads team
      this idea been in my head for 4 months now
      and i would really love to see it happening
      alot of us advertises looking for Call Only campaigns same like google adwords
      bing is really good traffic and good platform and cheaper with high CTR , and i think if you add the call only campaigns alot of people will be really happy
      i hope this small idea reach you out and it happens soon
      kind regards

      7 votes
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        0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
      • Mobile Keyword Tool

        A customized tool for doing keyword research in AdCenter

        7 votes
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          4 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
        • UC browser (proxy browsers) in non-US countries being targeted for US only ads

          Hello,

          I want to run my campaign for US only traffic.

          When I run my ad, the incoming traffic to my site from Bing also contains traffic coming from proxy browsers like UC browsers (proxy browsers) etc. which are are originally from India, Pakistan etc. In my reports, I can see that those users are not from US but because the proxy service in their browser runs in US, they get targeted for my ad.

          It seems Bing (and its associates) does not check HTTP_X_FORWARDED_FOR header sent by proxy browsers.

          --------------------------------
          Normally when a user interacts with Bing, this would…

          6 votes
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            6 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
          • Expanded IP Targeting

            An easy way to let advertisers target carrier traffic outside the US would be to expand our ability to IP target. Currently we can only add an X in the last octet, and only do 100 of those. That might be good for trying to block a spammer, but isn't useful for much else.

            On the other hand, if we had expanded use of adding an X in other octets, we could essentially target whatever carriers we want. This would give your mobile advertising a HUGE boost over Google.

            For example, we might have a iOS app partner who has…

            5 votes
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              0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
            • Separate device targeting for iOS and android

              We would like to request a feature to separate device targeting for iOS and android as there are several advertisers who would like to show ads on mobile device for iOS users only.

              4 votes
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                0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
              • Not duplicating mobile ads from Adwords

                Please properly import mobile ads in AdWords. Currently, all mobile ads from AdWords are pulled in, mobile-specs are removed, and suddenly I have duplicated ads in Bing.
                It's super annoying!

                4 votes
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                  0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                • Add mobile network operator targeting and option to target away from Wi-Fi users

                  The option to target your mobile ads by network operator would be very useful, as well as being able to exclude non-network (wifi) users.

                  4 votes
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                    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                  • windows 8.1 ads for app written in js/html

                    Its not an idea,but a requirement. Sdk for integrating ads for app written in javascript/html. I know currently its not available, it will be of great help if i can know the tentative date of release for the same.

                    3 votes
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                      0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                    • Provide an ad control for Windows Phone with more dimensions.

                      Provide an ad control for Windows Phone that allows for a margin of 12 pixels from both left and right sides. We currently have 480x80 pixel ad control, which in my opinion is visually not too appealing! Most of the apps have a margin of at least 12 pixels. And so, if the ad control was let's say 456x80 and/or 456x70(or maybe 60) then I think the ads will be easy on the eyes, and the apps will visually look much more appealing! Overall, the ads need to blend in with the app not stick out.

                      3 votes
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                        0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                      • Remove User Identity Capability requirement from Windows Phone SDK

                        Currently the Microsoft Advertising SDK for Windows Phone requires the following capability:

                        ID_CAP_IDENTITY_USER

                        Without this capability, the app won't receive ads. But, here's what the documentation states about this requirement, taken from http://msdn.microsoft.com/en-us/library/advertising-mobile-windows-phone-manifest-capabilities(v=msads.20).aspx:

                        "The capability is not used by versions 5.2 or later of the Advertising SDK."

                        So the capability isn't used but it's still required.

                        It would be great if this requirement could be removed.

                        3 votes
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                          0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                        • Remove Email Feeds as a Traffic Source

                          I wish to file a complaint and ask that Bing immediately remove email feeds as a traffic source. The traffic from email feeds is of such low quality and advertisers such as myself pay for junk traffic that does not convert. We have no control or visibility to emails that publishers are sending out and thus have no control over the lack of quality. I have personally sent traffic in the EDU niche and received traffic from search-and-go.info as well as go-and-search.info and the quality is horrible. This practice needs to stop immediately as Bing is allowing for low quality…

                          2 votes
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                            0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                          • It would be great if Bing Shopping Ads appeared in the search results on mobile devices.

                            Currently, Bing Shopping ads feature prominently in search results on desktop computers. However, Bing shopping ads do not appear in mobile search results. If they did, then that would be a great boon to Bing Shopping traffic. Google currently serves Shopping ads on mobile devices and they convert exceptionally well. Thanks for your time.

                            2 votes
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                              0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                            • YouTube alike service

                              I think that eventually Bing should have like a YouTube alike service. So people can upload videos, webminars and entrepenurial stuff. Bing should create its own website so people can upload this type of material. YouTube would be for the everyday stuff but Bing would be for the more specialized person and then for the general stuff. That way I could also show my video ads jejeje. Bing think big! Plus I'd love to develop an idea like this!

                              2 votes
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                                0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                              • I want to Advertise only on Vodafone network, Adwords offer this feature in display campaigns where you can choose the network operators.

                                If we only want to advertise ads on specific Mobile Networks for example if Ads are only for Verizon and Cellcom users or another campaign only for AT&T users then that feature should be available. Google Adwords allows that feature in Display Campaigns and also on WAP ads when they were still active.

                                2 votes
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                                  0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                                • Let us modify a banner without having to delete the campaign

                                  It's a pity to have to delete a campaign only to replace/modify the banner, please allow it.

                                  2 votes
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                                    0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Upload custom banner graphic

                                    Let us upload a custom made banner, not only the default one,.

                                    2 votes
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                                      1 comment  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Improving country targeting for proxy browsers for mobile

                                      Hello,

                                      I want to run my campaign for US only traffic.

                                      When I run my ad, the incoming traffic to my site from Bing also contains traffic coming from proxy browsers like Opera Mini, UC, Nokia-Browser etc. In my reports, I can see that those users are not from US but because the proxy service in their browser runs in US, they get targeted for my ad.

                                      It seems Bing (and its associates) does not check HTTP_X_FORWARDED_FOR header sent by proxy browsers.

                                      Normally when a user interacts with Bing, this would be the flow:
                                      (User) [REMOTE_ADDR] <-> (Bing)

                                      But when…

                                      2 votes
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                                        3 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Please open more displays ads in Vietnam.

                                        Ads in mobile is still poor for advertiser. Just search is supported but their traffic could not be well.
                                        The keywords section could not choose to change bidding for many keywords at the same time.

                                        2 votes
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                                          0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Option to manually update the Bing Wallpaper

                                          Enable an option to manually update the Bing Wallpaper for Windowsphone Lockscreen. That can be placed in the Lockscreen settings as a new button when Bing is selected as the wallpaper.
                                          Also it can be palced on somwhere in Bing Search page

                                          2 votes
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                                            0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
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