Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Allow customer email lists to be uploaded directly to Bing.

    Currently Bing does not allow direct customer email uploads. Rather, advertisers must go through DSPs to do this. If you don't work with one, you are out of luck.

    3 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Allowing Advertisers to Optimize Spend within AOL, Bing and Yahoo search.

    It would be ideal if Bing allowed users to optimize their spend between AOL, Yahoo and Bing syndication perhaps with a dial up/down by engine. Obviously, Bing has contractual agreements, but this would put the advertisers first, which should be the case.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. Include a toggle for deleted campaigns on the main campaign tab.

    Include a toggle for enabled, paused and deleted campaigns on the main campaign tab perhaps with the default set at enabled. Going through reports tab to get this additional info (deleted campaigns) is a PINTA.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. 3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Have an "archive" option for campaigns to clean up the UI (all data should be still accessible - but not modifiable!)

    Have an "archive" option for campaigns to clean up the UI (all data should be still accessible - but not modifiable!)

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  6. Ability to set Bing merchant center feed with no expiration

    Currently, Bing merchant center feed expires every 30 days. And it takes 3 days to process the feed. There should be a functionality so the feed is automatically fetched daily, just like Google and never expires. Or at least take few hours rather than days to process the feed.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  7. Possibility to export/filter output of Automated Rules + apply Rules accross Accounts

    Possibility to export/filter output of Automated Rules

    - Export output of Rules
    - Send output to E-Mail
    - Filter output
    - Apply Rules accross accounts

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Introduce Merchant Feed Rules to make formatting Shopping Feeds easier

    Suppose that the IT of a particular firm provides only the most necessary columns to the digital advertisers and any other changes by IT are time-consuming and tedious.

    The introduction of Feed Rules, which are already available in the Google Merchant Center, can, For instance, allow advertisers to split the products in price-categories using the rules to populate a custom label column as follows:

    price up to x€
    price up to y€
    price above y€

    Another example would be the replacement of particular word in the description in another column, i. e. "female" by "Damen".

    3 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  9. Dynamic Search Ads in India

    Waiting for dynamic search Ads option in India. Please launch this feature ASAP.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  10. Create way to upload website exclusions across the account

    Either in the shared library or by adding the functionality to the editor, I would like to be able to add website exclusions to the entire account, as opposed to individual campaigns.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. Provide Inline Data for Locations

    Provide location data in the Bing Ads UI. The info in available through reports but pulling reports on Bing Ads is pretty cumbersome. Currently, on AdWords, you can get all the metrics for the targeted locations (clicks, impr, ctr, avg cpc, conversion, etc.) inline through locations under the settings tab where bid adjustments can be made. It would be helpful if Bing Ads can provide the same type of inline data right there where we adjust location targeting and their bid adjustments.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  12. Have offline conversion show up in stats

    Being able to upload offline conversions is a great addition to bing, but not being able to view them in the conversions column of the stats or even have a separate column for offline conversions makes the feature useless. I opened a ticket and was told to post here so hopefully this feature can be added.

    3 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  13. It would be great to be able to manually adjust column width. Thanks!

    It would be great to be able to manually adjust column width. Thanks!

    3 votes
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    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  14. remarketing based on number of page visits

    Currently, there is no way to remarket to people who visit x number of pages on your website. You can only target people who visit specific pages on your website. People who visit x number of pages show high intent. It's a great way to reduce waste from your remarketing budget. I hope you add this feature asap.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Ad Group Name Character Limit Increase

    Please increase the character limits for ad groups.
    Importing campaigns from Google is not working since the ad group name reach the limit.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. bid adjustments to age range 13-17.

    I was shocked to discover in my age range reports that our ads are automatically shown to 13-17 year olds. But we are not able to adjust the bidding for this age group like we can the other age ranges.
    I would like this option.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  17. Expand the width of the main Account/campaign list

    Even on widescreen monitors this column is too narrow and most of my campaign names are cut off (instead of wrapping). Some extra padding between the campaign names would be nice too.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  18. Automated Rules email

    The functionality to be able to choose who receives automated rule emails would allow more than person to react to learnings or allow account teams to set up rules for advertisers.

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. limited by budget

    Limited by budget icon looks like there is an error when in fact it is just a suggestion telling me if I increase my budget I will receive more impressions and clicks. The icon is confusing and makes users think there is an error with the campaign

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  20. add filter in product groups tab in shopping campaign

    Add filter in product groups tab in shopping campaign to remove particular products from sight, such as exclusions

    3 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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