Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Allow Target CPA for shopping campaigns

    Allow Target CPA for shopping campaigns

    4 votes
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      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Negative keyword for Broad match

      Some terms are still not properly filtered with negative keyword. Hope it will work with Broad. Bing should consider adding a match type of broad to the negative KW's...it can make our life much easier.

      4 votes
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        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Search Queries Found in Campaign -> Keywords Rather than Reports. Ability To Filter Too

        If we could see the search queries within the campaign and ad group levels under the keyword tab, then it would make it easier to keyword harvest negative and new keyword ideas. Having a filter would be beneficial for this as well so that we can find search queries negatively impacting the campaign to make it easier. It can also be used to find better keywords. Example of Adwords is attached, shows where it should be located, how to add filters associated with column metrics and how to easily add negative keywords once the filters identifies the search queries.

        4 votes
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Please ADD Russian and Ukraine language

          Please ADD Russian and Ukraine language, because we can not use advertising in Ukraine, and many of my clients use the search engine BING

          4 votes
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            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Broad Match Type in Negative Keyword

            Broad Match Type in Negative Keyword

            4 votes
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Bing Merchant Center to be featured in South Africa.

              We also want Bing Merchant Center to be featured in South Africa. Can you make Bing Merchant Center available in South Africa

              4 votes
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Activate Bing Shopping italy.

                Make Bing Shopping be aviable in Italy is most important for italian advertisers .

                4 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Block searchads.msn.net

                  Alot of spam clicks coming from searchads.msn.net.
                  (example: http://searchads.msn.net/Best_Antivirus_Software_2017.cfm?&vsid=1382283451467977&vi=1507693224113803172&dytm=1507693223561&rtbsd=6&verid=121121&hvsid=00001507693223406016714146794031&upk=1507693223.18002&sttm=1507693223406&)
                  It is spam clicks from contextual ads placed on msn.com.
                  I didn't sign up for contextual, I only want legit search users.

                  4 votes
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                    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Review Bings Broad Match Algorithm

                    Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

                    pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

                    im in the process of requesting recompense, due to this being none fault of my own

                    4 votes
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Shared Budgets Need Budget Alerts / Recommendations

                      Shared budgets currently show as "sufficient" even when they are running out at 6pm, 7pm in the day.

                      4 votes
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Change Campaign Type to "Search and/or Content" on Campaign Tab

                        Whether ads will show on search, content, or both is unclear.

                        The Campaign Type is shown on Campaign Tab, but set at AdGroup Level. A Search Network only campaign is shown as "search & content" on the Campaign Tab, and the delivery type (e.g. "medium") is not shown at all on the AdGroup Tab. As a result, it appears that the Campaign Type is set at the Campaign level, when it is really set at the adGroup level but not displayed by default.

                        It would be clearer if Campaign's Campaign Type stated "Search and/or Content" (in contrast to a Shopping…

                        4 votes
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                          2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Account level setting addition: IP address exclusions

                          For LARGER accounts, it's very time consuming to go in to each campaign setting and add IP exclusions. Generally, it's the same IP address we'll be excluding on each campaign. Seems that this task could optionally be done on the account level.

                          4 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Editable Keywords

                            Create editable keywords like Google Adwords has. The number of steps required to edit and add modifiers takes much too long currently. I would spend more time on my campaigns and enable more campaigns if I could edit my keywords directly in the UI. Many thanks.

                            4 votes
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                              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Allow Zip code based targeting for other countries too.

                              Currently, we can target zip codes only for the US.

                              4 votes
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                                4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Budget Pause

                                Campaign out of budget is confusing, as it is not clear that the budget will refresh after a certain time. If it shows budget pause, alot of users think the campaign is actually paused when it is not. even the messaging in the ellipses is not clear that the budget will resume on it's own. can you update the messaging at least to show this? The current message says noting about the campaign resuming on it's own after a certain amount of time. "Your campaign budget has been used up, so no ads are running. To increase your budget, go…

                                4 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Allow more then 10 Negative Keyword lists in the accounts

                                  Please allow to add more then 10 negative keyword lists as Google already do

                                  4 votes
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Bing Shopping error feed hidden in merchant center

                                    When clicking on the view errors button in the catalog Management view of the Bing merchant Center, Bing Ads directs you to the catalog summary where you can only view the entire feed. To view the errors you first have to select a historic date in the drop down.
                                    Can we make the error view more intuitive by providing an easy downlod error button in the summary tab?

                                    4 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • When creating a goal to track conversions, it would be very helpful to be able also to test, without the need to search for the actual ad.

                                      When creating a goal to track conversions, it would be very helpful to be able also to test it right away, without the need to search for the actual ad. In my situation I couldn't find my ad. I had to add the geo-targeting for my country (no ads showed up at all), increase bids etc and still would not show up. So had to wait for traffic to see if it actually tracked properly.

                                      4 votes
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Improving Advanced Location Options

                                        It would be great if you could add another advance location option where the targeting is done for the person within the targeted location AND about the targeted location.

                                        I am running into people searching for "duct cleaning Chicago" or some other city search who are in Los Angeles.

                                        My targeting is set to: Show ads to people in your targeted location

                                        And still I get searches that for other cities.

                                        Thank you.

                                        Eli Diachenko

                                        4 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Bulk Change of Ad Rotation

                                          Allow bulk editing (multiple ad groups at once) of ad rotation.

                                          4 votes
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                                            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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