Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Change Campaign Type to "Search and/or Content" on Campaign Tab

    Whether ads will show on search, content, or both is unclear.

    The Campaign Type is shown on Campaign Tab, but set at AdGroup Level. A Search Network only campaign is shown as "search & content" on the Campaign Tab, and the delivery type (e.g. "medium") is not shown at all on the AdGroup Tab. As a result, it appears that the Campaign Type is set at the Campaign level, when it is really set at the adGroup level but not displayed by default.

    It would be clearer if Campaign's Campaign Type stated "Search and/or Content" (in contrast to a Shopping…

    4 votes
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      2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Editable Keywords

      Create editable keywords like Google Adwords has. The number of steps required to edit and add modifiers takes much too long currently. I would spend more time on my campaigns and enable more campaigns if I could edit my keywords directly in the UI. Many thanks.

      4 votes
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        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Allow more then 10 Negative Keyword lists in the accounts

        Please allow to add more then 10 negative keyword lists as Google already do

        4 votes
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Bing Shopping error feed hidden in merchant center

          When clicking on the view errors button in the catalog Management view of the Bing merchant Center, Bing Ads directs you to the catalog summary where you can only view the entire feed. To view the errors you first have to select a historic date in the drop down.
          Can we make the error view more intuitive by providing an easy downlod error button in the summary tab?

          4 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • When creating a goal to track conversions, it would be very helpful to be able also to test, without the need to search for the actual ad.

            When creating a goal to track conversions, it would be very helpful to be able also to test it right away, without the need to search for the actual ad. In my situation I couldn't find my ad. I had to add the geo-targeting for my country (no ads showed up at all), increase bids etc and still would not show up. So had to wait for traffic to see if it actually tracked properly.

            4 votes
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Improving Advanced Location Options

              It would be great if you could add another advance location option where the targeting is done for the person within the targeted location AND about the targeted location.

              I am running into people searching for "duct cleaning Chicago" or some other city search who are in Los Angeles.

              My targeting is set to: Show ads to people in your targeted location

              And still I get searches that for other cities.

              Thank you.

              Eli Diachenko

              4 votes
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Add possibility to change/replace a banner of current campaign

                Add possibility to change/replace a banner of current campaign

                4 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Remove/Fix Limited by Budget

                  Remove/Fix Limited by Budget.
                  I have had campaigns, that were fully functional, getting clicks, reaching daily budgets sudden go to Limited by Budget status which then crippled the Campaign. The campaign goes from getting 40 clicks in a day to 0 because of Limited by Budget. I would prefer my daily budget to be spent rather than the campaign getting crippled.

                  4 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • show negative keywords in search query report

                    Show which keywords have already been negatived out so I don't continuously optimize the same set of poorly matched keywords.

                    4 votes
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                      1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Allow keyword filtering by Destination URL

                      On the UI, there is no way we can filter the keywords by the Destination URL. It is causing us lots of issues because we need to filter by the tracking code that can be found only on the Dest. URL.

                      4 votes
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                        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Campaign specific budget maximum

                        I want to run some campaigns for specific brands, but I want to set a $ limit to each campaign.
                        It would be very useful to be able to let us set the overall budget for a campaign.
                        eg...50$ overall budget, w/5$ per day until it hits the 50$ limit.

                        4 votes
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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • 4 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Do not have "all locations" set by default.

                            As far as default settings go, a default setting of "all locations" is unusually dangerous and almost never useful. I'd recommend setting a default setting of "no locations" instead.

                            4 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • 4 votes
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                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Business-location extension needs to be triggered on right physical location (NL)

                                For a client in the Netherlands we have implemented business-location extensions for about 5 locations , but these are triggered wrong.

                                For example: a person whose computer is physicaly in the south of The Netherlands (Eindhoven) and the IP-adress also, has triggered the business-location extension of Amsterdam, while there is an extension closer then Amsterdam.

                                All of the IP-adresses we have tested triggers the business-location extension of Amsterdam. It seems that Bing collects all of the IP-adresses within The Netherlands at Amsterdam, and then transforms all the physical locations to Amsterdam.

                                Is there a way that the IP adresses can…

                                4 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • radius targeting in Australia

                                  please enable radius targeting for Australia or city targeting

                                  4 votes
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Select all keywords across all pages

                                    Ability to select all keywords across all pages of keywords to edit, like AdWords.

                                    I don't even need to see all my keywords but I do need to change all from time to time.

                                    4 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Remove the new "Change account" pop up and change back to the traditional drop-down for selecting accounts.

                                      The new Change account blue link on the Campaigns page of Bing Ads is absolutely not an improvement as it makes changing between accounts a lot less smooth and more time-consuming.

                                      Perhaps this is fine for clients with a few accounts, but when you manage accounts for large agencies (70-100 accounts) it is really annoying.

                                      Changing this back to the original drop down would be a great improvement.

                                      4 votes
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                                        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Please add multi-language support for broad match modifier

                                        Broad match modifiers (+keyword) are often the best choice for campaigns. Please make this option available for languages other than English and French (at least in German and Spanish).

                                        4 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Allow to change ad-rotation on campaign level

                                          There should be a way to change ad-rotation settings on campaign level! Doing it on Ad Group level (individually) takes too much time.

                                          4 votes
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                                            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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