Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Allow negative radius targeting OR introduce city level targeting for more markets

    Advertisers who do business outside the US/CA/UK have a hard time if they want to exclude locations on city level. It is only possible to exclude predefined locations. Since there are no predefined city level locations in markets such as Germany or Italy, it would be very helpful if advertisers at least had the option to exclude a radius.

    5 votes
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      2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • add country IRAN for Bing Ads

      when create new Campaign in the list Country no have IRAN
      Please add IRAN
      Thanks

      5 votes
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        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • adapt bing to ukraine

        Plz adapt bing in ukraine like in usa if u can plz)) not only language support) google and other support russia ( for example they put crimea to russia

        5 votes
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Allow Filtering Ads for Destination URL and Display URL

          In the web UI, allow filters to be applied based on the destination URL and display URL. We want to look at performance and make changes to ads that go to particular pages or contain particular substrings in the URL, and we can't currently do that.

          5 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Keyword Bids ad Percentage of Ad Group Bids

            Allow keyword bids to be specified as a percentage of the default ad group bid to which they belong. This makes it possible to adjust keyword variations within an ad group while still using the ad group bid to scale overall bidding more easily.

            5 votes
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              2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Make possible to target United Arab Emirates by Bing Ads

              Make possible to target United Arab Emirates by Bing Ads

              5 votes
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Please make "Rotate ads more evenly" the default option instead of "Optimize for clicks" (or allow users to choose which should be default)

                Whenever creating a new ad group (or campaign which requires a default first ad group at the time of creation), the default selection for ad rotation is "Optimize for clicks". It would be great if users could set "Rotate ads more evenly" to be the default selection for every new ad group and campaign.

                For someone who is always testing ad copy (that should b everyone!), this would be a huge difference in campaign creation.

                5 votes
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                  2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Stop Evenly Splitting Campaign Budget Among Ad Groups

                  According to your phone reps, campaign budgets are split equally among ad groups. In other words, a campaign with four ad groups and a $100 budget is actually a campaign with four ad groups, each of which has a $25 budget, and will not share budgets. This is a terrible feature and needs to be changed. Either late us directly budget ad groups, or let all ad groups use all of the available budget.

                  And if this isn't the case, train your phone reps better.

                  5 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Update GoDaddy Conversion tracking from Yahoo to Bing

                    GoDaddy's Quick Shopping Cart is outdated for conversion tracking, prompting the user for Yahoo Search info. Their instructions are all for the old Yahoo platform.
                    Someone should reach out to GoDaddy and have them update this so you get more GoDaddy users using Bing Ads.

                    5 votes
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                      1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • adcenter all in one marketing

                      Adcenter and Microsoft Publisher merger for an All-In-One Marketing software as service
                      The world is becoming more digital and uses less physical published materials, publisher is never used because it lacks a lot of design power like products from Coral and Adobe and others, so its only logical to merge adcenter and publisher since they are trying to achieve the same goals which is marketing the business and its products. Marketing department are in need for an all-in-one marketing software package, a power software that allows them to develop, manage and analyse all marketing channels and activities rather than having…

                      5 votes
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                        3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Geo-targeting for Angola

                        I live in Angola and my primary market is Angola.
                        I would like Geo-targeting to be enabled for Angola.
                        With this voting system, it seems all odds is against me so, I ask that you consider my request, based on the profit potencial. I mean, the more product/services I sell, the more ads I will buy from you.

                        5 votes
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                          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • when y ou are adding new keywords to an existing campaign, if the keywords already exist, the system asks you to "fix" them. This is horribl

                          when y ou are adding new keywords to an existing campaign, if the keywords already exist, the system asks you to "fix" them. This is horrible.
                          It should just ignore the duplicate keywords, instead of having to fix each keyword which already exists...it won't let us enter new keywords until all duplicate keywords are fixed.

                          Google Adwords doesn't do this since years...

                          Seems like almost a bug. but kills the desire to add new keywords.

                          Sanjay

                          5 votes
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                            3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Asign existing accounts to the informations of the clients

                            When there are already some accounts for the same client, until now there is no possibility for assigning them all to one "information of clients" → in Google it's called "MCC".

                            Normally there is the need to create new accounts under one "MCC", what means that you have to move all information from the old one to the new account.

                            For not having to do this move it would be nice if you could create an MCC and then assign different accounts under this one.

                            Normally it should be quite easy to program this.

                            Best,

                            Simon

                            4 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Add tCPA by ad group

                              The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

                              And, Google allows for tCPA by ad group.

                              4 votes
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                                2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • resize column

                                Allow for the 'All Campaigns' column to be resizable. Currently, the campaigns are unnecessarily cramped and fall onto two lines if the campaign names are too long. On a large monitor it would look much better it this were allowed. See attached. Thank you.

                                4 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Allow Target CPA for shopping campaigns

                                  Allow Target CPA for shopping campaigns

                                  4 votes
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Broad Match Type in Negative Keyword

                                    Broad Match Type in Negative Keyword

                                    4 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Activate Bing Shopping italy.

                                      Make Bing Shopping be aviable in Italy is most important for italian advertisers .

                                      4 votes
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Review Bings Broad Match Algorithm

                                        Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

                                        pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

                                        im in the process of requesting recompense, due to this being none fault of my own

                                        4 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Shared Budgets Need Budget Alerts / Recommendations

                                          Shared budgets currently show as "sufficient" even when they are running out at 6pm, 7pm in the day.

                                          4 votes
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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