Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. add option for a campaign start date and bring end date more to the front so it's not a hidden option

    add option for a campaign start date and bring end date more to the front so it's not a hidden option

    1 vote
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      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Add device results (smartphone, desktop, etc.) to the main dashboard instead of only in reports

      Add device results (smartphone, desktop, etc.) to the main dashboard instead of only in reports

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        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • For the UK, provide a tooltip or help page explaining "Metro Area"

        There is no such term in common use in the UK "metro area" -- clearly this geo targeting term comes from US English. It is not a formal or mapping term with a known geo range.

        It is not clear, and not explained anywhere, what geographic definition is given by Bing to a city "metro area" in the UK.

        1 vote
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • poderia ter sugestão de palavra chave

          poderia ter sugestão de palavra chave, quando preencher algumas, aparecer as mais buscadas, e o site é confuso no Brasil, opções esquisitas....

          could have keyword suggestion when meeting some, appear the most sought, and the site is confusing in Brazil, weird options ....

          1 vote
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Apply Negative Keywords to Normalized Search Query

            We get a lot of search queries where three or four words are entered as one word. For example, "freepracticetest". By matching this search query to one of our keywords, Bing's algorithm clearly recognizes this as "free practice test". However, we include both "free" and "practice" in our negative keywords list, and this term still returns our ad.

            It seems as though Bing Ads does things in this order:
            1. Apply negative keywords;
            2. Normalize search term;
            3. Display relevant ads.

            But, it should do things in this order:
            1. Normalize search term;
            2. Apply negative keywords;
            3. Display relevant…

            1 vote
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • 1 vote
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Add sync with Google Ad words feature

                Expand your import technology to support two-way synchronization with Google AdWords.

                1 vote
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Pls allow for account owners/managers to view geo-specific and time of day/day of week conversion data in the acct UI, not just reports

                  a la AdWords, please add functionality to view conversion data for "geographic location", "time of day" and "day of week" bid modifiers so we can adjust in the same pane per the return/CPA, at campaign level (and ad group level if possible)

                  1 vote
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Navigated to keywords list -> select all keywords -> edit selected terms -> select keywords -> ad negative keywords -> box pulls up in pink

                    Navigated to keywords list -> select all keywords -> edit selected terms -> select keywords -> ad negative keywords -> box pulls up in pink with keyword we selected with match type to change, and a delete option to the left of keyword. The agent would like to change the text for the keyword selected and be able to ad to the negative keyword list, this would be convenient because he gathered stats from keyword running through our search engine and add this word because it is not generated accurate traffic.

                    Bing Ads Accredited Professional
                    Christopher L.

                    Idea presented by…

                    1 vote
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Option to pay less for consumers that stay less than a specific period of time

                      51% of my consumers stay on my site for 2-3 minutes (which is great) the other 49% immediately click away. They use the same keywords to find me since I cant control the consumers behavior via any changes to settings in my campaign I am proposing that Bing have a per click charge based on the time spent on the site. There are analytical tools that can identify these types of analytics so using this type of tool Bing would charge accordingly.

                      Right now the 49% that click away cost me the same per click as the 51% that stay.…

                      1 vote
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Call Extension suggestion tool

                        There should be a tool like keyword search to measure how many people actually use call extension. like how many time the number is displayed and how many people used the number to call just to get a basic idea how many people actually call. call extension is useful or worthless.

                        1 vote
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                          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Previous and Next Ad Group Navigation

                          It would be great when viewing a specific ad group (keywords, ads, or other tab within that ad group) to have "Previous Ad Group" and "Next Ad Group" buttons. The order of Previous and Next would be the order in which I last sorted ad groups in the campaign or account view. E.g. if I'm in campaign view and sort by most impressions to least, then when I go into an ad group I can go to the Next ad group, which would be that with fewer impressions.

                          This would be helpful because I'm often traversing ad groups in a…

                          1 vote
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Make enabled the default setting

                            Instead of showing all campaigns, adgroups, keywords and ads, make the default setting enabled ads etc. The old stuff was paused for a reason. I don't need to see it every time.

                            1 vote
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Need automatic alerts to manage accounts similar to Google

                              I could not find any automatic alert option in bing, but in google there are lot more and they are still updating

                              1 vote
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                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Move the ad Preview to the top in the UI

                                instead of having every ad on each line.
                                let the user choose which ad to preview and be able to see the ads stats more easily and free up space for each ads stats on each line.

                                1 vote
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Require Confirmation of Campaign Enable

                                  When a new campaign or Ad is created, it shouldn't be enabled automatically. I have had two ads I never intended to go live be enabled without my knowledge. Had I been required to confirm the activation, it would have saved a lot of head aches getting a refund from you guys.

                                  Thanks!

                                  1 vote
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Fix your Bing Ad software - it is a NIGHTMARE! It randomly sets it's own budgets!!

                                    Software is very unstable.. in any browser.
                                    Found it set a budget on one keyword campaign to $ 50 a day and ran up a 2 day total over $ 84
                                    what the **** ???????????

                                    1 vote
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • HOME PAGE CHANGE

                                      PLEASE CONCIDER REPLACING THE HOME PAGE WITH THE CAMPAIGN PAGE FOR EASY ACCESS TO ADVERTS AND STATS

                                      1 vote
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Allow more than 50 negative keywords to be excluded at the same time

                                        I have always found that going through the search terms in the "details" tab of the keywords page is one of the best ways of avoiding unwanted clicks and wasted budget. This report can spit out over 400 keywords in one report so why are we limited to excluding just 50 of these. Adding the capability to omit more would make everyones life easier and our campaigns better.

                                        1 vote
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Update campaign statistics more regularly

                                          Having the campaign stats update very hour or so is no good. Advertisers and agencies need to see almost real time statistics on campaign performance. Google Adwords updates almost immediately and this should be the case for Bing ads too.

                                          1 vote
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