Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

(thinking…)

Enter your idea and we'll search to see if someone has already suggested it.

If a similar idea already exists, you can support and comment on it.

If it doesn't exist, you can post your idea so others can support it.

Enter your idea and we'll search to see if someone has already suggested it.

  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. why don't you give intimation to your customer by some kind of email or massage about your policy change

    you should give intimation to your customers by some kind of emails or massages a few days before about your policy changes so that customer has time to work on it and its business not affected due to these policy changes.

    6 votes
    Sign in
    Check!
    (thinking…)
    Reset
    or sign in with
    • facebook
    • google
      Password icon
      Signed in as (Sign out)

      We’ll send you updates on this idea

      2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • make Bing Ads Intelligence tool available on OpenOffice

      I work on a Mac and don't have Excel. Making Bing Ads Intelligence tool available on OpenOffice would help me.

      6 votes
      Sign in
      Check!
      (thinking…)
      Reset
      or sign in with
      • facebook
      • google
        Password icon
        Signed in as (Sign out)

        We’ll send you updates on this idea

        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • One should be able to vreate folders in the list of campaigns to the left in the account

        It would be great if the "List of campaigns" to the left in the account could be sorted via folders. Or atleast if for example paused campaigns would have a grey-tone (be faded out) if they were paused!

        6 votes
        Sign in
        Check!
        (thinking…)
        Reset
        or sign in with
        • facebook
        • google
          Password icon
          Signed in as (Sign out)

          We’ll send you updates on this idea

          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          Started  ·  Jamie Chung responded

          David,

          We are looking to see how we change the color of paused campaigns so that they are faded in our campaign list.

          Would love to hear more about your ideas for how we can sort campaigns by folders and how we can help you organize your campaigns to make you more efficient. jachung@microsoft.com

          Thanks!

          /jamie

        • Please make "Rotate ads more evenly" the default option instead of "Optimize for clicks" (or allow users to choose which should be default)

          Whenever creating a new ad group (or campaign which requires a default first ad group at the time of creation), the default selection for ad rotation is "Optimize for clicks". It would be great if users could set "Rotate ads more evenly" to be the default selection for every new ad group and campaign.

          For someone who is always testing ad copy (that should b everyone!), this would be a huge difference in campaign creation.

          6 votes
          Sign in
          Check!
          (thinking…)
          Reset
          or sign in with
          • facebook
          • google
            Password icon
            Signed in as (Sign out)

            We’ll send you updates on this idea

            2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Negative Keywords with Exceptions

            A negative keywords with exceptions feature, i.e. the ability to add "free" as a negative keyword and then add "shipping" as an exception, so that search queries for "get free t-shirts" would be blocked, but "buy t-shirts with free shipping" would serve.

            6 votes
            Sign in
            Check!
            (thinking…)
            Reset
            or sign in with
            • facebook
            • google
              Password icon
              Signed in as (Sign out)

              We’ll send you updates on this idea

              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Suport Danish characters

              All my ads and keywords containing Danish (and other Scandinavian) characters are disapproved by default - not supported i suppose!

              I have an Adwords budget of approx. 50.000 USD, but since almost all my ads are targeted in Scandinavia and 50% contains "special" characters only half of them make it to Bing Ads.

              That can't be in your best interest!?

              6 votes
              Sign in
              Check!
              (thinking…)
              Reset
              or sign in with
              • facebook
              • google
                Password icon
                Signed in as (Sign out)

                We’ll send you updates on this idea

                1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • 6 votes
                Sign in
                Check!
                (thinking…)
                Reset
                or sign in with
                • facebook
                • google
                  Password icon
                  Signed in as (Sign out)

                  We’ll send you updates on this idea

                  2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Create Shared Negative Keyword Libraries on Customer Shell level

                  We have the ability to create negative list on account level but we would like to also create shared negative list on customer shell level (to be applied to all account in the same time)

                  5 votes
                  Sign in
                  Check!
                  (thinking…)
                  Reset
                  or sign in with
                  • facebook
                  • google
                    Password icon
                    Signed in as (Sign out)

                    We’ll send you updates on this idea

                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Create a Product Group tab at Campaign and Account Level.

                    Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!

                    5 votes
                    Sign in
                    Check!
                    (thinking…)
                    Reset
                    or sign in with
                    • facebook
                    • google
                      Password icon
                      Signed in as (Sign out)

                      We’ll send you updates on this idea

                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Expand Bing shopping in more European countries

                      Would be great if Bing shopping could be carried out in more countries around Europe. We currently operate in most European countries and would love to be able to use the Shopping function in more countries. For example Sweden, Norway and Denmark where we see that the Bing usage is quite high per capita.

                      5 votes
                      Sign in
                      Check!
                      (thinking…)
                      Reset
                      or sign in with
                      • facebook
                      • google
                        Password icon
                        Signed in as (Sign out)

                        We’ll send you updates on this idea

                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Columns sizing and default colums

                        I am always scrolling over to see the clicks all the way at the end. I want it in certain order but now you have stretched out the columns. Then everyday I come in here all my columns are taken away. I always have to re add the columns back in... getting really frustrated.

                        5 votes
                        Sign in
                        Check!
                        (thinking…)
                        Reset
                        or sign in with
                        • facebook
                        • google
                          Password icon
                          Signed in as (Sign out)

                          We’ll send you updates on this idea

                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • URL exclusions

                          It would be helpful if ad group level URL exclusions did not overwrite campaign level exclusions. I believe any ad group level exclusions should be in addition to the campaign level exclusions. Campaign level exclusions should apply to the campaign with no restrictions.

                          5 votes
                          Sign in
                          Check!
                          (thinking…)
                          Reset
                          or sign in with
                          • facebook
                          • google
                            Password icon
                            Signed in as (Sign out)

                            We’ll send you updates on this idea

                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Alphabetize Labels when Filtering by Label

                            When filtering campaigns (or anything else) by label, the list of labels in the dropdown option appear in the order that they were created in the account. Instead they should be alphabetized.

                            5 votes
                            Sign in
                            Check!
                            (thinking…)
                            Reset
                            or sign in with
                            • facebook
                            • google
                              Password icon
                              Signed in as (Sign out)

                              We’ll send you updates on this idea

                              3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • TARGETING

                              I would like to target people base from language but still located in US is this possible?

                              5 votes
                              Sign in
                              Check!
                              (thinking…)
                              Reset
                              or sign in with
                              • facebook
                              • google
                                Password icon
                                Signed in as (Sign out)

                                We’ll send you updates on this idea

                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Enhanced CPC for Shopping Campaigns

                                Same as enhanced CPC with text ads, increasing bids by 30%, resulting in higher conversions, lower CPA and improving ROI on Bing

                                5 votes
                                Sign in
                                Check!
                                (thinking…)
                                Reset
                                or sign in with
                                • facebook
                                • google
                                  Password icon
                                  Signed in as (Sign out)

                                  We’ll send you updates on this idea

                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                  Enhanced CPC support is currently rolling out to advertisers using Shopping Campaigns. Please contact your account manager to get your account enabled if it hasn’t been.

                                • Bring Back the Old Keyword Uploading Tool

                                  Before this new update, you could add new keywords, and if there was an error with a keyword (ex. duplicate keyword), you had the option to just add the keywords that were acceptable. With the new update, you have to manually go through and delete all of the keywords with the error, otherwise the keywords will not be added. When uploading thousands of keywords, this adds A LOT of time. Please consider bringing back this ability. -Thanks

                                  5 votes
                                  Sign in
                                  Check!
                                  (thinking…)
                                  Reset
                                  or sign in with
                                  • facebook
                                  • google
                                    Password icon
                                    Signed in as (Sign out)

                                    We’ll send you updates on this idea

                                    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Bid suggestion at the AD Group level

                                    When you are at the ad group i'd like to see a feature where it can estimate impressions/clicks/conversions based upon different bids.

                                    For instance at a 20 cent bid you can get 100 impressions (estimated)

                                    At 30 cent bid you can get 150 impressions.

                                    I know they have something like this in opportunities but I rarely see it pop up and I don't want to go to another tab to see it. Google does this for certain products (more popular ones). I really would like to see that here

                                    5 votes
                                    Sign in
                                    Check!
                                    (thinking…)
                                    Reset
                                    or sign in with
                                    • facebook
                                    • google
                                      Password icon
                                      Signed in as (Sign out)

                                      We’ll send you updates on this idea

                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Allow Geo-targeting by department (France)

                                      Only regions, city and radius are available, but departments are important too for the French market.

                                      5 votes
                                      Sign in
                                      Check!
                                      (thinking…)
                                      Reset
                                      or sign in with
                                      • facebook
                                      • google
                                        Password icon
                                        Signed in as (Sign out)

                                        We’ll send you updates on this idea

                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • I want you to include in your system specially the Bing ads japanese.

                                        Can you add japanese in targeted language that we can show Japan language ads.

                                        5 votes
                                        Sign in
                                        Check!
                                        (thinking…)
                                        Reset
                                        or sign in with
                                        • facebook
                                        • google
                                          Password icon
                                          Signed in as (Sign out)

                                          We’ll send you updates on this idea

                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Allow adding of negative keywords direct from the dimensions tab

                                          In the dimensions tab (either in Campaigns or AdGroups) you can easily see all the search terms data. It would be great to be able to select terms here and directly add them as negative keywords (or other match type!)

                                          5 votes
                                          Sign in
                                          Check!
                                          (thinking…)
                                          Reset
                                          or sign in with
                                          • facebook
                                          • google
                                            Password icon
                                            Signed in as (Sign out)

                                            We’ll send you updates on this idea

                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                          • Don't see your idea?

                                          Bing Ads Feature Suggestions

                                          Feedback and Knowledge Base