Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. mainline bids

    Currently when you select "edit" at the keyword level to increase bids, it only gives the option to increase to "Top of Page" or "First Page", but it gives estimates in the grid for best position, mainline and first page. It would be great to have all three options available. It also doesn't distinguish if "Top of Page" is "mainline" or "best position" so t the terminology is different and confusing for customers.

    6 votes
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      3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • why don't you give intimation to your customer by some kind of email or massage about your policy change

      you should give intimation to your customers by some kind of emails or massages a few days before about your policy changes so that customer has time to work on it and its business not affected due to these policy changes.

      6 votes
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        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • make Bing Ads Intelligence tool available on OpenOffice

        I work on a Mac and don't have Excel. Making Bing Ads Intelligence tool available on OpenOffice would help me.

        6 votes
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          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • One should be able to vreate folders in the list of campaigns to the left in the account

          It would be great if the "List of campaigns" to the left in the account could be sorted via folders. Or atleast if for example paused campaigns would have a grey-tone (be faded out) if they were paused!

          6 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            Started  ·  Jamie Chung responded

            David,

            We are looking to see how we change the color of paused campaigns so that they are faded in our campaign list.

            Would love to hear more about your ideas for how we can sort campaigns by folders and how we can help you organize your campaigns to make you more efficient. jachung@microsoft.com

            Thanks!

            /jamie

          • Negative Keywords with Exceptions

            A negative keywords with exceptions feature, i.e. the ability to add "free" as a negative keyword and then add "shipping" as an exception, so that search queries for "get free t-shirts" would be blocked, but "buy t-shirts with free shipping" would serve.

            6 votes
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Suport Danish characters

              All my ads and keywords containing Danish (and other Scandinavian) characters are disapproved by default - not supported i suppose!

              I have an Adwords budget of approx. 50.000 USD, but since almost all my ads are targeted in Scandinavia and 50% contains "special" characters only half of them make it to Bing Ads.

              That can't be in your best interest!?

              6 votes
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                1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • 6 votes
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                  2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Create a Product Group tab at Campaign and Account Level.

                  Currently we can only set bids in Bing Shopping in Editor, or within one ad group at a time. We would love to be able to see and filter for product groups at a campaign and account level as well so we can make quicker, bulk bidding decisions. Please see Google Ads for reference as they are set up this way. Much needed!

                  5 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • URL exclusions

                    It would be helpful if ad group level URL exclusions did not overwrite campaign level exclusions. I believe any ad group level exclusions should be in addition to the campaign level exclusions. Campaign level exclusions should apply to the campaign with no restrictions.

                    5 votes
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Exclude Internet browsers

                      It would be great to have the ability to exclude (or target) traffic from certain web browsers (Internet Explorer, Firefox, Chrome, etc...).

                      If my main conversion goal is to drive app downloads, if my app does not work properly on specific web browsers, I do not want users to click through and attempt to download. Not only does this create unwanted spend on my end for a user to click through and not be able to download the app, but it also creates a bad user experience as they are clicking through with the assumption that their browser can download.

                      5 votes
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Alphabetize Labels when Filtering by Label

                        When filtering campaigns (or anything else) by label, the list of labels in the dropdown option appear in the order that they were created in the account. Instead they should be alphabetized.

                        5 votes
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                          3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • TARGETING

                          I would like to target people base from language but still located in US is this possible?

                          5 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Enhanced CPC for Shopping Campaigns

                            Same as enhanced CPC with text ads, increasing bids by 30%, resulting in higher conversions, lower CPA and improving ROI on Bing

                            5 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                              Enhanced CPC support is currently rolling out to advertisers using Shopping Campaigns. Please contact your account manager to get your account enabled if it hasn’t been.

                            • Bring Back the Old Keyword Uploading Tool

                              Before this new update, you could add new keywords, and if there was an error with a keyword (ex. duplicate keyword), you had the option to just add the keywords that were acceptable. With the new update, you have to manually go through and delete all of the keywords with the error, otherwise the keywords will not be added. When uploading thousands of keywords, this adds A LOT of time. Please consider bringing back this ability. -Thanks

                              5 votes
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                                1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Bid suggestion at the AD Group level

                                When you are at the ad group i'd like to see a feature where it can estimate impressions/clicks/conversions based upon different bids.

                                For instance at a 20 cent bid you can get 100 impressions (estimated)

                                At 30 cent bid you can get 150 impressions.

                                I know they have something like this in opportunities but I rarely see it pop up and I don't want to go to another tab to see it. Google does this for certain products (more popular ones). I really would like to see that here

                                5 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Allow Geo-targeting by department (France)

                                  Only regions, city and radius are available, but departments are important too for the French market.

                                  5 votes
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • I want you to include in your system specially the Bing ads japanese.

                                    Can you add japanese in targeted language that we can show Japan language ads.

                                    5 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Allow adding of negative keywords direct from the dimensions tab

                                      In the dimensions tab (either in Campaigns or AdGroups) you can easily see all the search terms data. It would be great to be able to select terms here and directly add them as negative keywords (or other match type!)

                                      5 votes
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Display currency on campaigns page (to prevent others from being fired)

                                        I imported my ads from Google Adwords to test Bing Ads.

                                        I had the currency in Google Adwords in HUF, but accidentally set the currency USD in Bing Ads.

                                        I had a 1000 HUF/day (thats about $3.5/day) budget at Google Adwords, it became $1000/day limit after the Bing Ads import.

                                        As the currency is not displayed on any of the sites I visited (campaign etc.), I was quite pleased that the ads performed really well and did not noticed that I was spending 275x the money I wanted.

                                        All in all, I've spent $840 in a few days, which is…

                                        5 votes
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                                          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • option to change currency to any for better experience

                                          change currency to USD or any

                                          Sir please give a option in bing account to change currency to USD or any.

                                          I m not saying about billing I m saying about appereance currency so I can do campaign setup or bidding keyowrd from a familier currecy like USD

                                          5 votes
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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