Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Negative Keyword Notifications like AdWords

    BingAds should implement a feature similar to Google adwords that notifies you to any negative Keyword conflicts that arise immediately after adding the keywords that have the issues. These notifications are found on the home tab or within the notification area.

    9 votes
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      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Edit account name

      Be able to edit the account name, like you can do in AdWords, for when a business changes its name instead of having to create a whole new account for it and not being able to easily compare the historical performance.

      8 votes
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        4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Shared Library: Website Exclusions & IP

        A couple of syndicated search partners ruin the traffic. Just like there is a shared library for negative keywords. There should be one for IP and Websites.

        8 votes
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • 8 votes
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            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Remove "how to" as a noise word in search

            I want to target a phrase that is "how to xxxxxx", and I can not just use phrase or exact match...because the ad also shows up for only the word "xxxxx". This is a waste of clicks, and is not targeted.

            Can you please remove "how to" as a noise word? This would make it much better for marketers to really target down lots of keyword phrases and exact matches.

            8 votes
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Match the Sheet Headers for all Exports/Uploads

              It would be nice if all export/import (Excel) headers matched. For example, I just exported keywords from the UI, if I used this sheet and then tried to import it, the headers would not upload correctly to the tool because they are named differently. Within the desktop tool itself there are discrepancies between which headers are exported and which headers you can use to upload.

              8 votes
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Bing should create a feature that allows advertisers the option to just target specific syndicate partner websites on your network.

                I have several pub websites that are generating me most of my ROI for my ad spend. This option would allow me to better optimize my ad campaigns.

                7 votes
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                  1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Shopping request

                  Please make Shopping campaigns available in Denmark

                  Currently the shopping campaign is available to only US & UK Customers. Please make it available for Denmark Customers as well.

                  Thanks.

                  7 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Please include targeting language HUNGARIAN / MAGYAR

                    Hi,

                    We can not deliver ads for all Hungary country in Europe.
                    There is no way to target 15 million people speaking this language.

                    Please help us.

                    7 votes
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                      1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • add sydicated search whitelist

                      would like the ability to start with no syndicated search sites and then progressively add sites to a whitelist rather than having to constantly blacklist sites.

                      7 votes
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Allow Ad Targeting by region in Africa. Especially Kenya

                        Most computers in Kenya run on windows 10..with most users using bing as their search engine.its quite frustrating that we cant effectively target that market for the foreseeable future..wish something would be done about it. Add African regions to the list of domains that show content relevant to specific countries/regions in a specific language.

                        6 votes
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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Append and replace text in custom parameters during imports just as we can with other entities (tracking templates, campaign names, etc.).

                          Append and replace text in custom parameters during Google imports just as we can with other entities (tracking templates, campaign names, etc.).

                          6 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Support the Import of the new XXL ETAS from Google Ads

                            It is not possible to import the new XXL ETAS from Google Ads which contains more headlines and larger descriptions.

                            It would be perfect to import at least the core ETA with two headlines and one description.

                            6 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Add option to pull conversions in mass

                              We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

                              6 votes
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                                1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

                              • Add ROI Bidding ad the campaign level

                                We need to be able to optimize based on ROI, especially for ecommerce clients with multiple price points.

                                5 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Exclude Internet browsers

                                  It would be great to have the ability to exclude (or target) traffic from certain web browsers (Internet Explorer, Firefox, Chrome, etc...).

                                  If my main conversion goal is to drive app downloads, if my app does not work properly on specific web browsers, I do not want users to click through and attempt to download. Not only does this create unwanted spend on my end for a user to click through and not be able to download the app, but it also creates a bad user experience as they are clicking through with the assumption that their browser can download.

                                  6 votes
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Easier Keyword Conflict Removal

                                    When there's a negative keyword conflict, it would save a lot of time to include an automatic "remove negative keyword" button on the window that pops up to show you what the conflicting kw is and at what level. It's time consuming and somewhat aggravating to have to manually hunt down all the the negatives you want to remove. I work with very long lists of negatives and would love a way to make this process easier/quicker.

                                    6 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                      We are working on negative keywords conflict recommendation and it would suggest to remove those truly conflict negative keywords or narrow the match type of it. Stay tuned.

                                    • Give option to spend on EcoAds (Ecosia) only

                                      Ecosia is an alternative Search Engine that plants trees with its ad revenue. The ads are delivered by Bing, who pays Ecosia a share of the revenue generated via these ads.
                                      I would like to spend marketing budget on this engine only. This option does not exist right now. My target would be on Ecosia primarily and it would bring much value to be able to reach them

                                      6 votes
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                                        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Allow uploads for location targeting

                                        Allow specific bulk targeting to be downloaded from AdWords and imported to a specific campaign, the Bing Ads interface is too slow and often times I give up and change what I want in AdWords and import it from there back into Bing

                                        6 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • mainline bids

                                          Currently when you select "edit" at the keyword level to increase bids, it only gives the option to increase to "Top of Page" or "First Page", but it gives estimates in the grid for best position, mainline and first page. It would be great to have all three options available. It also doesn't distinguish if "Top of Page" is "mainline" or "best position" so t the terminology is different and confusing for customers.

                                          6 votes
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                                            3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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