Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Allow bidding by CPA (cost per acquisition) instead of CPC

    I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

    279 votes
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      21 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

      These functionality is currently in beta and should be released before the end of the summer. Please contact your account manager if interested in participating in the beta.

    • Change the language and market in an existing ad group

      Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

      208 votes
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        17 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

        This functionality will be available before the end of the summer. Please reach out to your account manager if interested in participating in the beta.

        When launched you should be able to
        - specify language at campaign level
        - specify multiple languages for a campaign
        - modify the language settings of a campaign

      • Indicate exact/phrase match types with " " and [ ] symbols

        It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

        86 votes
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Penalizing accounts

          Please do not penalize a whole account because of one ad group. Plus let your users know what they did wrong and let them know they have been penalized. It makes your customer service agents look like idiots. Cause there clueless and making guesses on why a account was penalized. This is very poor customer service. Youll are leaving so much money on the table because of not telling your customers whats going on. Some people make a living advertising online and youll make it harder.

          69 votes
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            7 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • added/excluded negative keywords column

            Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

            47 votes
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              14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

              Added/Excluded column in search terms report should be available before the end of the year. We apologize for the delay on this.

            • Shared Library (cross-account) - Negative, Audiences etc etc

              We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

              46 votes
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                2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Restore/ Re-Enable Deleted Campaigns, Just Like AdWords

                In AdWords, campaigns are never technically deleted, but hidden from the active account and paused so that it doesn't clutter the main interface. I ran into an issue because our accounts are handled by 2 people and my colleague accidentally deleted a campaign from uploading a list.

                It would've been nice to simply click the tabs that display "All, All but deleted, and All enabled" and be able to see that deleted campaign again and simply restore it that way.

                Lucky for us, we have the same campaign in AdWords and are able to import the campaign again and not…

                46 votes
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                  6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Campaign Experiments - Split Testing of Bids, etc.

                  Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

                  40 votes
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                    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                    We’ve begun looking into providing experiments and split-testing in Bing Ads. Stay tuned for more updates in the coming months.

                  • Time Zone Targeting Option

                    Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

                    Advertisers would like to have the option of which time zone is being used.

                    30 votes
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                      2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                      Thank you for letting us know this option is important to you! What are some of the scenarios for when you’d use your own time zone and when you’d use the consumers’ time zone?

                    • Add a column to manage different conversion Steps

                      I really like the possibility of having different customizable conversion steps (like browsing, prospects) that are different from the transactional conversion. This is really useful.

                      But I see the only way to access this information is by making a report. On this report you have to tick "KW" so that you know which Keyword, adgroup and campaign triggeered those "mini-conversions".

                      The idea is that this gives you a way to optimize when transactional conversions are not present. It would be great to have them directly on the management interface available on a column, for those who need it.

                      Same for…

                      28 votes
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                        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Allow the option to link Bing Places accounts with Bing Ads accounts

                        Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

                        23 votes
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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Bing Ads Intelligence for Macs running Excel 2011

                          Make Bing Ads Intelligence available for Mac users who have Excel 2011 installed.

                          21 votes
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                            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Bing Ads Intelligence need live for mac

                            Bing Ads Intelligence need live for mac

                            20 votes
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                              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Integrate collapsable customer-level onto account hierarchy of agencies

                              Currently the account structure simply consists of one layer. For agencies (especially with large numbers of accounts) it would be great if an extra customer layer could be added on top. When opening Accounts & Billing a list of customers could be displayed, instead of the full list of accounts (X-ids). When clicking on the customer the list of accounts under those customer could be displayed.

                              This feature would benefit the user-experience as it makes it easier and faster to manage large numbers of customers and accounts and would align to the user experience within the Google Adwords MCC.

                              18 votes
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                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Target multiple languages and be able to change language in ad groups!

                                Target multiple languages and be able to change language in ad groups!

                                17 votes
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                                  1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                  We are working on being able to target multiple languages at the campaign level and being able to update the ad group language. Please watch for updates. Thanks!

                                • Allow end date on campaign level

                                  Right now, the only option for setting an end date is on the ad group level. While you can set this in bulk, it's a bit unwieldy when you simply want a whole campaign to end at the same time. AdWords allows you to set an end date for a campaign, and Bing Ads should as well

                                  16 votes
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                                    5 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Unlimited ads per ad group

                                    Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

                                    15 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Update negative phrase match logic

                                      The current negative phrase match setup makes it impossible to negative match some of the terms I need to avoid. For example, say I want to avoid anything containing "Progressive". Current phrase match rules will only negative match the query if "progressive" is a standalone word. Broad match is too broad (I want "auto insurance") and exact match can only be done afterwards on long-tail queries. How can I negative something like "progressiveagent" where there should be a space, but isn't?

                                      15 votes
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • 15 votes
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                                          8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • ad preview tool

                                          The Ad Preview Tool is a very useful tool for advertisers who want to check if their ads are serving and also for advertisers who are not in market to check their ads in these markets (for example UK advertisers with FR, DE, IT, etc. accounts) however the tool only displays results from page 1 of the SERP. This is not a good user experience for advertisers in competitive marketplaces who want to check if their ads are serving. Can this tool be upgraded to show all results available in the SERP?

                                          15 votes
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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