Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Change the language and market in an existing ad group

    Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

    216 votes
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      19 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

      This functionality will be available before the end of the summer. Please reach out to your account manager if interested in participating in the beta.

      When launched you should be able to
      - specify language at campaign level
      - specify multiple languages for a campaign
      - modify the language settings of a campaign

    • Indicate exact/phrase match types with " " and [ ] symbols

      It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

      96 votes
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        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Shared Library (cross-account) - Negative, Audiences etc etc

        We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

        50 votes
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          2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • added/excluded negative keywords column

          Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

          47 votes
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            14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

            Added/Excluded column in search terms report should be available before the end of the year. We apologize for the delay on this.

          • Campaign Experiments - Split Testing of Bids, etc.

            Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

            43 votes
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              3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

              We’ve begun looking into providing experiments and split-testing in Bing Ads. Stay tuned for more updates in the coming months.

            • Time Zone Targeting Option

              Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

              Advertisers would like to have the option of which time zone is being used.

              37 votes
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                8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                We have begun exploring providing this functionality. We’re planning to provide an option similar to ad extension scheduling where you can choose your account timezone or the searchers time zone. Please let us know how you plan to use this functionality and how much this impacts your business & search engine marketing today.

              • Add a column to manage different conversion Steps

                I really like the possibility of having different customizable conversion steps (like browsing, prospects) that are different from the transactional conversion. This is really useful.

                But I see the only way to access this information is by making a report. On this report you have to tick "KW" so that you know which Keyword, adgroup and campaign triggeered those "mini-conversions".

                The idea is that this gives you a way to optimize when transactional conversions are not present. It would be great to have them directly on the management interface available on a column, for those who need it.

                Same for…

                28 votes
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                  2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Allow the option to link Bing Places accounts with Bing Ads accounts

                  Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

                  25 votes
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                    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                    We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

                  • Target multiple languages and be able to change language in ad groups!

                    Target multiple languages and be able to change language in ad groups!

                    17 votes
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                      1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                      We are working on being able to target multiple languages at the campaign level and being able to update the ad group language. Please watch for updates. Thanks!

                    • Allow end date on campaign level

                      Right now, the only option for setting an end date is on the ad group level. While you can set this in bulk, it's a bit unwieldy when you simply want a whole campaign to end at the same time. AdWords allows you to set an end date for a campaign, and Bing Ads should as well

                      16 votes
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                        5 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Website Publishers Exclusion through BAM

                        Sometimes, when we are working with Global Accounts, bulk optimizations across accounts are needed. Therefore, it is too much time consuming to go account by account, campaign by campaing or even adgroup by adgroup to exclude website publishers that are not performing well enough. The BAM feature within the UCM is a powerful tool to do optimizations exclusions in bulk but just for "negative keywords". We would like to have the same task but for "Website Publishers" (account and campaign level at least). Thanks for your support.

                        13 votes
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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Target ROAS bidding

                          Please add Target ROAS bidding, similar to the feature in AdWords. Thank you.

                          13 votes
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                            2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Bulk Image Extension Upload

                            Ability to upload the same image extension to multiple campaigns

                            12 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Product Group level bid adjustments

                              Currently bulk bid change capability is limited, you can change bids to product groups at a set bid, but can't increase or decrease by %.

                              11 votes
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                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • similar audiences targeting

                                Similar audience just like Google AdWords

                                11 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • 11 votes
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                                    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

                                    In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

                                    11 votes
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                                      1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Increase/Decrease Multiple Product Group Bids by Percentage (in Shopping Campaigns).

                                      When looking at the product group level, it would be really convenient to be able to increase multiple product groups by a percentage as to allow for an increase across the board. This would allow for the relative order of bid amounts to stay the same across product groups.

                                      11 votes
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                                        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Allow an unlimited number of website exclusions

                                        Website exclusions are limited to 500. My campaign is barely over a month old, and I already have more than 500 sites I'd like to exclude.

                                        11 votes
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                                          3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Ad Extension Outputs in Bulk Operations Tool

                                          Please add the ability to download Image, App, and Call Extensions when building a spreadsheet through the Bulk Operations Tool

                                          9 votes
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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