Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Allow bidding by CPA (cost per acquisition) instead of CPC

    I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

    219 votes
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      17 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Change the language and market in an existing ad group

      Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

      124 votes
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        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

        Thanks for the feedback on the need for this capability. We are in the process of adding the capability to specify language at the campaign level and allow it to be modified.

      • Being able to bid at 0.01

        Being able to bi at 0.01

        91 votes
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          13 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Indicate exact/phrase match types with " " and [ ] symbols

          It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

          63 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Penalizing accounts

            Please do not penalize a whole account because of one ad group. Plus let your users know what they did wrong and let them know they have been penalized. It makes your customer service agents look like idiots. Cause there clueless and making guesses on why a account was penalized. This is very poor customer service. Youll are leaving so much money on the table because of not telling your customers whats going on. Some people make a living advertising online and youll make it harder.

            63 votes
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              5 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Need Ability to Block more than 100 IP Addresses or subnets.

              I need the ability to block more than 100 IP Addresses and subnets. This stems from the fact that you can not target mobile ads based on carriers. What I've been doing is placing a filter on my mobile ads to block out other carrier traffic. The problem is I've amassed over 100 ip address ranges and your exclusion tool only allows me to block 100 ip addresses. I need the ability to block at least double that amount. Maybe 500 ip address is a nice round number.

              49 votes
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                17 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Shared Library (cross-account) - Negative, Audiences etc etc

                We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

                35 votes
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                  3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Ad Group Language Settings

                  There are significant ad-serving restrictions on the Bing Ads platform, where language settings set at ad group level determine which publisher domain ads can serve on, as well as determining what types of characters are allowed in keywords and ad copy.

                  The ability to only select one language at ad group level (as opposed to setting multiple languages at campaign level on Google) inevitably means that we miss out on a lot of traffic. There is no official way, as yet, to serve, for example, French language ads on .com or .co.uk, or English language ads on .fr or .es.…

                  31 votes
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                    3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                    Thanks for the feedback on this issue. We have started working on providing the ability to specify multiple languages for a campaign. We will provide an update in the next few months when it starts rolling out.

                  • Restore/ Re-Enable Deleted Campaigns, Just Like AdWords

                    In AdWords, campaigns are never technically deleted, but hidden from the active account and paused so that it doesn't clutter the main interface. I ran into an issue because our accounts are handled by 2 people and my colleague accidentally deleted a campaign from uploading a list.

                    It would've been nice to simply click the tabs that display "All, All but deleted, and All enabled" and be able to see that deleted campaign again and simply restore it that way.

                    Lucky for us, we have the same campaign in AdWords and are able to import the campaign again and not…

                    31 votes
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                      4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Import campaigns from AdWords

                      In the UI, selecting campaigns for the import from AdWords into Bing Ads could be made easier.
                      Currently it is not possible to either sort the campaigns in alphabetical order or to search for specific campaigns. Campaigns are listed in order of the Campaing IDs.

                      29 votes
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                        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        Started  ·  Jamie Chung responded

                        We’re looking into this :) Stay tuned for updates.

                        /jamie

                      • Importfunction - Ad Group Language Settings

                        Due to the fact that I can just use a single language per ad group in Bing, but multilanguages at Google it would be really helpful if I could at least choose the language in the import function, before importing the Google campaigns to Bing Ads. This feature would be a big step to improve the import function.

                        27 votes
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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Move keywords to another campaign.

                          Move keywords to another campaign.

                          You can only move with Copy & Paste keywords to another campaign.

                          It would be useful to extend the following functions:

                          1.- Selected keywords move to
                          2.- Copy selected keywords

                          26 votes
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                            2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Campaign Experiments - Split Testing of Bids, etc.

                            Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

                            26 votes
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                              3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Time Zone Targeting Option

                              Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

                              Advertisers would like to have the option of which time zone is being used.

                              26 votes
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                                2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                Thank you for letting us know this option is important to you! What are some of the scenarios for when you’d use your own time zone and when you’d use the consumers’ time zone?

                              • Broad Match Modifier Workability

                                Please can you add an option to change broad match keywords to BMM without having to delete and re-upload them. OR, break away from what Google do and have BMM as its own match type

                                25 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Copy Google's Dimension's Tab, Bing's is Worthless

                                  I you want to make the Dimensions tab worth something - COPY GOOGLE.The Dimensions Tab is not usable as it is now. It's only gives keyword or AdGroup level data, which limits how helpful it actually is. Dimensions should be on the Account Level, the Campaign Level and the AdGroup Level - what time of the day by account or campaign or what day of the week. How about account and campaign results by day (which I use it DAILY in Google AdWords)? How about Geographic location by account or campaign - looking at it on the AdGroup level is…

                                  24 votes
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                                    11 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Police your Search Partner network sites

                                    I'm seeing a lot - several hundred - fraudulent conversions occurring on search network partner sites. When I look up the search partner URLs, they are parked domains - how can these be considered quality "search partners"? There's not even a search box on these sites.

                                    Specifically, I've noticed most of these bad domains are associated with Google Analytics ID ua-2249740-15, which has a network of over 24K sites.

                                    Please investigate this: I have shut down my client's account until this is resolved.

                                    23 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • added/excluded negative keywords column

                                      Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

                                      21 votes
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                                        9 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Allow the option to link Bing Places accounts with Bing Ads accounts

                                        Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

                                        16 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Bing Ads Intelligence for Macs running Excel 2011

                                          Make Bing Ads Intelligence available for Mac users who have Excel 2011 installed.

                                          16 votes
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                                            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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