Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Display URL (Google Parity) - Allow more than 35 Characters to be entered in the system and then just shorten the ad with "..." like Google

    Bing needs to follow Google's lead and allow for more characters to be inserted into the display URL field and then visually change how it looks on the ad instead of just not letting you enter more characters (especially when it still requires a top-level domain like .com in the URL). With the current setup, advertisers are required to shorten the display URL which confuses the customer and could impact quality score.

    35 votes
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      2 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
    • Ad customizer

      Please add the Ad Customizer feature like what we have with Google Adwords.

      24 votes
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        8 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
      • Add filter for editorial disapprovals/flag areas in UI

        Bing Ads Editor has a ‘editorial disapprovals’ filter where you can view the flag areas of all editorial rejections on the account. This gives you a quick overview of the rejections and is helpful for the editorial team as well as account managers and coordinators.

        As the editorial team is encouraged to use Bing Ads UI rather than BAE it would make perfect sense to add this filter option to the UI as well. Using this filter, we can get a quick and clear overview of the disapprovals and in some cases, we could avoid the work process of populating…

        13 votes
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          1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
        • Show ads that are pending editorial approval

          An ad that is pending won't show until it is approved. This is slightly annoying because even AdWords will show an ad that is pending in like 4th position. We can create a completely new ad every time we edit, and let both run until they're both approved, but it's a little annoying.

          12 votes
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            0 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
          • 3rd Party Tech Support Not Allowed Rule Is Not Good For Everyone Big Number Of Genuine Advertisers Are Also Getting Affected With This Rule.

            3rd Party Tech Support Not Allowed Rule Is Not Good For Everyone Big Number Of Genuine Advertisers Are Also Getting Affected With This Rule.

            Read The Chat Conversation To Know What Someone Can Feel In Case Of Being Genuine.

            11 votes
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              7 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
            • Notify Account Managers when a Campaign is suspended

              A client's campaign was suspended and neither the client nor myself was notified. Upon investigation initiated by me, we were told the site was crawled and Bing's automated system determined the site did not meet editorial guidelines. We had made NO CHANGES to the site, so not clear why the site was flagged. The reps I spoke with did not know why the site was flagged either, and could provide no insight into what caused the flag.

              After the Bing team determined the site was flagged in a crawl, we were told the editorial team would need to review it…

              8 votes
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                1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
              • Advertising for legal online gambling in the State of Nevada? How can I get your Ad policies updated to reflect the new laws?

                Hi,

                The State of Nevada recently legalized online gambling in the format of online poker. The first site to launch live did so on Tuesday, April 30th: http://sports.yahoo.com/news/spt--ultimate-poker-s-legal-online-betting-foray-may-be-a-game-changer-in-the-u-s---010335301.html

                My company is licensed to provide marketing services to those legal online gambling operations in Nevada. We are licensed by the same gambling commission that approves the operator licenses: http://gaming.nv.gov/

                How can I get in touch with the appropriate folks to update the Bing policies surrounding the use of your paid search products for targeted advertising campaigns in the United States?

                Thanks,
                James

                6 votes
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                  1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                • Do not red flag keywords/ads as 'Active - Appealable' if the advertising policy does not restrict the target market for the campaign

                  Bing Ads currently red flags keywords and ads within campaigns that have policy issues in territories that speak the same language as the market you are targeting within the campaign, even if the policy issue (i.e. gambling) does not affect the market your campaign is exclusively targeting. To illustrate, my campaign is targeting the UK, but the ads and keywords are being flagged red and as 'Active - Appealable' because in other English speaking markets like the US and CA, different editorial policies would restrict the ads from showing. In fact the status itself is incorrect - these keywords/ads are…

                  6 votes
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                    1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                  • Romanian is a language spoken by 27 million all over Europe. It's time to accept Romanian language ads.

                    Romanian is a language spoken by 27 million all over Europe. It's time to accept Romanian language ads. I know that Bing (including Yahoo) has a small market share in Romania - somewhere around 3% - but there are a lot of valuable keywords that still get thousand, even tens of thousands of searches every year on Bing. Some samples:

                    - `telefoane ieftine` (cheap phones) - at least 5k searches
                    - `cafea verde` (green coffee) - 7k
                    - `haine copii` (children clothes) - 3.5k
                    - `locuri de munca` (jobs) - 25k
                    Etc.

                    Back in 2005, when I settled up my…

                    6 votes
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                      1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                    • Allow search keywords not on landing page, to allow for demographic/interest-group targeting.

                      Keywords are now being disallowed because they don’t appear on the landing page. Support couldn’t direct me to the location where the guidelines require this, however the explanation was: “it is like a triangle, where keyword, ad, and landing page have to match, which is unlike AdWords, were the keyword corner is missing”. As a consequence, I was told, we can’t target demographic or interest-groups, if the search keyword doesn’t appear on the landing page.

                      Eg, if we sell Nissan vehicles we can’t use the keyword [Toyota Prius] to display ads for Nissan LEAF or Nissan Altima Hybrid, unless we…

                      5 votes
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                        1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                      • Phishing website report

                        This is a phishing website running on bing to fool customers and generate calls. http://www.install.the-office-setup.com.
                        as sson as customer clicks on submit a page appears which says : We're sorry, but there's errors found.

                        Key is not activated, Phone verification is required.

                        you can call +1 888-897-6404 a for quick responce.

                        Please take some action on this

                        5 votes
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                          3 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                        • Allow Flash Websites

                          Allow Flash websites as landing pages as they offer a great interactive site and can have great content.

                          5 votes
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                            2 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                          • Measurement Units in Ad Copy

                            Please allow measurement units such as m² in ad copy as well as "Umlaute" such as ä, ü, ö in the display URL.

                            4 votes
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                              0 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                            • brand

                              There seems to be a real problem with competing advertisers being able to bid on brand terms but also include that brand in their ad via keyword insertion. What you end up with is an ad title (or description) that has the brand term - but the ad is for an entirely separate (and competing) brand. You can have it removed via the Trademark form, but it's basically like playing whack-a-mole as they constantly reappear. There needs to be some sort of block that can be used in this case (in terms of the keyword insertion).

                              4 votes
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                                0 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                              • Guarantee a "Maximum Review Time"

                                Allow ads to automatically run if they have been "Pending" for a given length of time...one week, perhaps.

                                I currently have ads that have been in "Pending" status for WEEKS and multiple calls to Support have yielded no help...no one in support can tell me what to do (or do anything themselves). Promises are not kept and no action is taken.

                                4 votes
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                                  1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                                • New Adult Keywords should be judged by Search Traffic, not Impressions

                                  Adult advertisers can only use keywords in the Adult Keyword list. It is possible to get new keywords added to the list, but a while ago new criteria was introduced.

                                  Now a keyword can get added only if it made at least 10 Impressions last month. I think the Impression metric is a bad choice. To my understanding - please correct me if I'm wrong - a term will only trigger 1 Impression if an ad was already shown for that keyword - so this basically disqualifies almost all new keywords from adding.

                                  There's basically a catch 22 situation. New…

                                  4 votes
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                                    2 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Push Shopping Feed

                                    Currently I am using a Google sheet for my shopping feed.

                                    I can only schedule a push for my shopping feed. I would like to push the feed right away so that I can run a error report.

                                    3 votes
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                                      0 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Email for account placed on hold

                                      I think it is imperative that an email be sent to the email associated with an account when the account is place on hold after a review.

                                      3 votes
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                                        1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                                      • In your

                                        When sending email notices that ads or keywords are disapproved in some way, please specify whether they are "disapproved" or "approved limited". In its current state, your email template says that ads or keywords are "disapproved" when they are actually "approved limited" which makes for a very confusing user experience when trying to find which ads or keywords need to be fixed. This is particularly frustrating because the link you provide in your emails to view the ads or keywords that have issues only displays ads or keywords that are "disapproved" instead of both "disapproved" and "approved limited".

                                        3 votes
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                                          1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                                        • tech support

                                          Hello sir, 
                                          I am an existing technical support advertiser on bingads from the past one year. In this one year I have seen many tech support companies opening and shutting down. The issue which is being faced by the real tech support companies are the scam companies opening very frequently.
                                          due to this issue customers in usa have stopped trusting the real ones.
                                          most of the tech support arr based in india. The real tech support companies are registered in india and can be verified online. We are also a registered company in india with proper documentation and verification done…

                                          3 votes
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                                            1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
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