Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Provide usefull data to Google Analytics for Shopping Campaigns?

    Right now, utm_term is filled with a larg number for shopping ads rather than a usefull string. ie. utm_term=4576717151279392. This should be something useful like "running shoes" not a huge number.

    1 vote
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  2. Ad Extensions Issues

    I would like my ad extensions to serve equally among advertisers no matter how large or small my business is or how much money I spend with Bing Ads. My ads are not receiving the maximum clicks due to my ad extensions are not serving. It seems the system is designed to compensate and cater to Big Business companies. This is unacceptable. Microsoft Bing Ads should re-evaluate the criteria and formulas that triggers ad extension. I am a seasoned pay-per-click advertiser and longtime Bing Ads Advertiser, please correct this issue.
    Thank you,
    Cary Coleman
    cary.ileav@gmail.com

    1 vote
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  3. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    32 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

  4. Action Based Modifers

    Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered

    8 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  5. Allow image extensions to all Geo location

    This extension hss a lot of benefits, and it should be available in all Geo locations

    2 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  6. Allow Multiple Unique Country Call Extensions per Campaign

    Currently, only one call extension per campaign is allowed to be selected. It would be nice if a campaign that is targeting multiple countries could have one call extension per country selected for the campaign. The call extension already requires a country input when setting up the call extension.

    1 vote
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  7. Allow image extensions to all Geo location

    I really like this extension, and I would like to have it available for all Geo location and especially my Geo location - Israel

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  8. Click to Message PPC Ads Extension

    Hi, Google is just releasing Click-to-message ads. An extension that allows a consumer to connect with a business. Seems like a next logical step in engagement. Any chance this will be included in the near future? Would be a nice added feature for Bing Ads.

    Thanks

    Ref. https://adwords.googleblog.com/2016/10/click-to-message-ads-bring-new-and-easy.html

    5 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  9. Allow for more than 4 sitelinks

    This one creates a real problem when you need sitelinks depending on certain criteria such as time of day. If I am only allowed 4 sitelinks then sitelinks that dont meet criteria will result in an ad that has less than 4. Google chooses sitelinks from a pool of more than 4, but then only shows 4. Im sure you can implement that as well.

    2 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  10. Ad extensions with demographic criteria

    Please think about implementing being able to show different ad extensons based on demographics/time/etc. A company might offer completely different delivery options and perks to say 5 or more different areas in the same country. A company might want to boast a specific callout to a young audience and another to an older. Female/Male the possibilites are nearly endless. Extensions could really be much more targeted and striking in this way.

    2 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  11. Call Extensions In South Africa

    Can you please activate call extensions in South Africa?

    4 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  12. Call Extension Limitation - Use Bing tracking or else

    We shouldn't be limited to the Call Extension being only allowed on Mobile Devices IF we don't wish to use Bing Call Tracking. I'm currently using and happy with a 3rd party on call tracking and have created a call fowarding number. It seems redundant to have a call forwarding/tracking number to my already created call forwarding/tracking number.

    I think having a 3rd option of showing my number for both desktop and mobile will be helpful and solve that issue. If you want to use Bing call tracking, that's your right, but Bing UI shouldn't limit people to only mobile…

    1 vote
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  13. Remove call extension qualifications

    I can't use a call extension because I haven't been advertising long enough. So, I don't have enough clicks, and I haven't spent enough money. This is non-sense. Advertisers should not have to qualify just to use a call extension. So, I'm calling for the removal of all qualifications regarding call extensions. Bing Ads are supposed to help me advertise, not get in my way.

    3 votes
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    Gathering Feedback  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  14. 3 votes
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    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  15. Sitelinks & Query String parameters

    Could query string parameters ( < or > ) be compatible with Sitelinks destination url's as they are for classic ads in Search and RAIS ads format?

    4 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  16. I have a problem with a ping ad coupon and do not know how to get an ad coupon

    I have a problem with a ping ad coupon and do not know how to get an ad coupon

    0 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
  17. 0 votes
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    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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