Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. The ability to add extensions at the account level

    Especially for Location Extensions when the campaigns are targeted nationally. Rather than apply Location Extensions campaign by campaign, upload the entire list of locations to the account and have it apply to all campaigns automatically. Since the platform will automatically serve the location that's closest to the user anyways.

    87 votes
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      1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
    • Email Extension

      Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

      63 votes
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        0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

        Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

      • Sale Countdown Timer

        Moving into the holidays, other partners allow for countdown timers for promotional offers. Example- "sale ends in 3 hours/4 days" This would be an interesting additional to our text and shopping ads.

        60 votes
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          1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

          Thanks for providing this feedback. We’ve started work on providing this functionality and it should be available for testing in the coming months.

        • Image extensions

          Increase max. limit for Image Extensions per Account.

          32 votes
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            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
          • Sitelink ID dynamic URL parameter

            To include a dynamic parameter (ex. keyword={keyword}) that dynamically captures sitelink ID and reports it in the URL string to properly attribute last click conversions to sitelink clicks

            30 votes
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              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
            • Pay Per Call feature - for local business

              For local businesses, would love a feature to only pay for phone calls ... under a "Pay Per Call" feature. This typically happens from mobile devices...and skips the landing page ... straight to a phone call. For businesses like "mobile locksmiths," the user just wants service/help..not go to another page and dial a number. thanks for the consideration!

              13 votes
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                0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
              • Action Based Modifers

                Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered

                13 votes
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                  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                • 9 votes
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                    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                  • Add call extension to conversions tracking

                    add call extension (manual calls and click calls) into conversion tracking to get all actions number under conversion column - then getting the true CPA. Right now need to calculate it manually (conversion number + manual calls and click calls, then divided total spend with the number we got) it is not supposed to be this way.
                    its working very well on google and very important feature to let advertiser know that TRUE CPA

                    9 votes
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                      1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                    • Click to Message PPC Ads Extension

                      Hi, Google is just releasing Click-to-message ads. An extension that allows a consumer to connect with a business. Seems like a next logical step in engagement. Any chance this will be included in the near future? Would be a nice added feature for Bing Ads.

                      Thanks

                      Ref. https://adwords.googleblog.com/2016/10/click-to-message-ads-bring-new-and-easy.html

                      8 votes
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                        0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                      • Allow image extensions to all Geo location

                        This extension hss a lot of benefits, and it should be available in all Geo locations

                        6 votes
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                          1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                        • Easier sitelink scheduling

                          Currently you can only schedule sitelinks in the interface 1 sitelink at a time.

                          I propose, adding the ability to
                          A. upload sitelink schedule through bulk sheet
                          B. manage sitelink schedule in Bing Ads Editor
                          C. Edit multiple sitelinks at once

                          6 votes
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                            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                          • Allow image extensions to all Geo location

                            I really like this extension, and I would like to have it available for all Geo location and especially my Geo location - Israel

                            6 votes
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                              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                            • Allow for more than 4 sitelinks

                              This one creates a real problem when you need sitelinks depending on certain criteria such as time of day. If I am only allowed 4 sitelinks then sitelinks that dont meet criteria will result in an ad that has less than 4. Google chooses sitelinks from a pool of more than 4, but then only shows 4. Im sure you can implement that as well.

                              6 votes
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                                1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                              • Sitelinks & Query String parameters

                                Could query string parameters ( < or > ) be compatible with Sitelinks destination url's as they are for classic ads in Search and RAIS ads format?

                                5 votes
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                                  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                • Price Extensions

                                  Price Extensions have a huge positive impact on performance for Google Search Ads, and it would be great to be able to utliize them with Bing as well.

                                  4 votes
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                                    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Yopto Integration for Merchant Ratings

                                    I see you have a number of merchant ratings integration already but I am suggesting you add Yopto to your list of integrations.

                                    4 votes
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                                      1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Let us preview our full ads (including extensions)

                                      There should be a way to review the way our ads will look with the extensions. Similar to the preview when creating an ad. My ads don't show in the preview and diagnostic tool because my bids are too low. There should be an easy way to preview when you are creating/adding extensions. Thanks.

                                      4 votes
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                                        0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Ad Extensions Issues

                                        I would like my ad extensions to serve equally among advertisers no matter how large or small my business is or how much money I spend with Bing Ads. My ads are not receiving the maximum clicks due to my ad extensions are not serving. It seems the system is designed to compensate and cater to Big Business companies. This is unacceptable. Microsoft Bing Ads should re-evaluate the criteria and formulas that triggers ad extension. I am a seasoned pay-per-click advertiser and longtime Bing Ads Advertiser, please correct this issue.
                                        Thank you,
                                        Cary Coleman
                                        cary.ileav@gmail.com

                                        3 votes
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                                          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Ad extensions with demographic criteria

                                          Please think about implementing being able to show different ad extensons based on demographics/time/etc. A company might offer completely different delivery options and perks to say 5 or more different areas in the same country. A company might want to boast a specific callout to a young audience and another to an older. Female/Male the possibilites are nearly endless. Extensions could really be much more targeted and striking in this way.

                                          3 votes
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                                            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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