Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. The ability to add extensions at the account level

    Especially for Location Extensions when the campaigns are targeted nationally. Rather than apply Location Extensions campaign by campaign, upload the entire list of locations to the account and have it apply to all campaigns automatically. Since the platform will automatically serve the location that's closest to the user anyways.

    77 votes
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      1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

      Thank you for letting us know type of feature is valuable to you. We appreciate your input and may reach out to you for more information in the future!

    • Email Extension

      Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

      60 votes
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        0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

        Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

      • Sale Countdown Timer

        Moving into the holidays, other partners allow for countdown timers for promotional offers. Example- "sale ends in 3 hours/4 days" This would be an interesting additional to our text and shopping ads.

        56 votes
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          1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
        • Sitelink ID dynamic URL parameter

          To include a dynamic parameter (ex. keyword={keyword}) that dynamically captures sitelink ID and reports it in the URL string to properly attribute last click conversions to sitelink clicks

          28 votes
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            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
          • Action Based Modifers

            Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered

            13 votes
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              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
            • 9 votes
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                1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
              • Click to Message PPC Ads Extension

                Hi, Google is just releasing Click-to-message ads. An extension that allows a consumer to connect with a business. Seems like a next logical step in engagement. Any chance this will be included in the near future? Would be a nice added feature for Bing Ads.

                Thanks

                Ref. https://adwords.googleblog.com/2016/10/click-to-message-ads-bring-new-and-easy.html

                8 votes
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                  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                • Allow image extensions to all Geo location

                  This extension hss a lot of benefits, and it should be available in all Geo locations

                  6 votes
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                    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                  • Allow image extensions to all Geo location

                    I really like this extension, and I would like to have it available for all Geo location and especially my Geo location - Israel

                    6 votes
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                      0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                    • Allow for more than 4 sitelinks

                      This one creates a real problem when you need sitelinks depending on certain criteria such as time of day. If I am only allowed 4 sitelinks then sitelinks that dont meet criteria will result in an ad that has less than 4. Google chooses sitelinks from a pool of more than 4, but then only shows 4. Im sure you can implement that as well.

                      6 votes
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                        1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                      • Sitelinks & Query String parameters

                        Could query string parameters ( < or > ) be compatible with Sitelinks destination url's as they are for classic ads in Search and RAIS ads format?

                        5 votes
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                          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                        • Yopto Integration for Merchant Ratings

                          I see you have a number of merchant ratings integration already but I am suggesting you add Yopto to your list of integrations.

                          4 votes
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                            1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                          • Ad extensions with demographic criteria

                            Please think about implementing being able to show different ad extensons based on demographics/time/etc. A company might offer completely different delivery options and perks to say 5 or more different areas in the same country. A company might want to boast a specific callout to a young audience and another to an older. Female/Male the possibilites are nearly endless. Extensions could really be much more targeted and striking in this way.

                            3 votes
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                              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                            • PLEASE allow us to change sitelink placement

                              PLEASEEE allow us to change sitelink extensions placement as we see most fit. For instance if I have 4 extensions, I would like the Testimonials to be first and Contact us to be last. Hoping I can customize this!!!!!

                              3 votes
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                                0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                              • Make SiteLink Extentions Like Call Out Extentions

                                It's really hard to work with the SiteLink extensions when they are grouped together.

                                If they could be more like the Call Out extensions where you can drag-and-drop that would be very much helpful.

                                3 votes
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                                  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                • Call Extension Limitation - Use Bing tracking or else

                                  We shouldn't be limited to the Call Extension being only allowed on Mobile Devices IF we don't wish to use Bing Call Tracking. I'm currently using and happy with a 3rd party on call tracking and have created a call fowarding number. It seems redundant to have a call forwarding/tracking number to my already created call forwarding/tracking number.

                                  I think having a 3rd option of showing my number for both desktop and mobile will be helpful and solve that issue. If you want to use Bing call tracking, that's your right, but Bing UI shouldn't limit people to only mobile…

                                  3 votes
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                                    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Pay Per Call feature - for local business

                                    For local businesses, would love a feature to only pay for phone calls ... under a "Pay Per Call" feature. This typically happens from mobile devices...and skips the landing page ... straight to a phone call. For businesses like "mobile locksmiths," the user just wants service/help..not go to another page and dial a number. thanks for the consideration!

                                    1 vote
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                                      0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Allow Multiple Unique Country Call Extensions per Campaign

                                      Currently, only one call extension per campaign is allowed to be selected. It would be nice if a campaign that is targeting multiple countries could have one call extension per country selected for the campaign. The call extension already requires a country input when setting up the call extension.

                                      1 vote
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                                        0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Remove call extension qualifications

                                        I can't use a call extension because I haven't been advertising long enough. So, I don't have enough clicks, and I haven't spent enough money. This is non-sense. Advertisers should not have to qualify just to use a call extension. So, I'm calling for the removal of all qualifications regarding call extensions. Bing Ads are supposed to help me advertise, not get in my way.

                                        1 vote
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                                          Gathering Feedback  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Call Extensions In South Africa

                                          Can you please activate call extensions in South Africa?

                                          1 vote
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                                            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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