Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Email Extension

    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

    26 votes
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      0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

      Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

    • Sitelink ID dynamic URL parameter

      To include a dynamic parameter (ex. keyword={keyword}) that dynamically captures sitelink ID and reports it in the URL string to properly attribute last click conversions to sitelink clicks

      15 votes
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        0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
      • Image extensions

        Increase max. limit for Image Extensions per Account.

        14 votes
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          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
        • Action Based Modifers

          Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered

          8 votes
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            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
          • Pay Per Call feature - for local business

            For local businesses, would love a feature to only pay for phone calls ... under a "Pay Per Call" feature. This typically happens from mobile devices...and skips the landing page ... straight to a phone call. For businesses like "mobile locksmiths," the user just wants service/help..not go to another page and dial a number. thanks for the consideration!

            5 votes
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              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
            • Yopto Integration for Merchant Ratings

              I see you have a number of merchant ratings integration already but I am suggesting you add Yopto to your list of integrations.

              5 votes
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                1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
              • Click to Message PPC Ads Extension

                Hi, Google is just releasing Click-to-message ads. An extension that allows a consumer to connect with a business. Seems like a next logical step in engagement. Any chance this will be included in the near future? Would be a nice added feature for Bing Ads.

                Thanks

                Ref. https://adwords.googleblog.com/2016/10/click-to-message-ads-bring-new-and-easy.html

                4 votes
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                  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                • Sitelinks & Query String parameters

                  Could query string parameters ( < or > ) be compatible with Sitelinks destination url's as they are for classic ads in Search and RAIS ads format?

                  4 votes
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                    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                  • 3 votes
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                      1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                    • Let us preview our full ads (including extensions)

                      There should be a way to review the way our ads will look with the extensions. Similar to the preview when creating an ad. My ads don't show in the preview and diagnostic tool because my bids are too low. There should be an easy way to preview when you are creating/adding extensions. Thanks.

                      3 votes
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                        0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                      • Allow image extensions to all Geo location

                        This extension hss a lot of benefits, and it should be available in all Geo locations

                        2 votes
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                          1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                        • Price Extensions

                          Price Extensions have a huge positive impact on performance for Google Search Ads, and it would be great to be able to utliize them with Bing as well.

                          2 votes
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                            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                          • Ad extensions with demographic criteria

                            Please think about implementing being able to show different ad extensons based on demographics/time/etc. A company might offer completely different delivery options and perks to say 5 or more different areas in the same country. A company might want to boast a specific callout to a young audience and another to an older. Female/Male the possibilites are nearly endless. Extensions could really be much more targeted and striking in this way.

                            2 votes
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                              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                            • Filtering Ads, not to show at the sidebar

                              is there any filtering, when creating Ads in Bing, not to show the Ads in the sidebar? if not possible, would it be possible in the future?

                              2 votes
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                                0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                              • Tracking calls using conversion goal tracker

                                Hi there, what do you think about starting tracking calls using conversion goal tracker? Also, call-only campaigns would be a big plus!

                                2 votes
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                                  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                • Easier sitelink scheduling

                                  Currently you can only schedule sitelinks in the interface 1 sitelink at a time.

                                  I propose, adding the ability to
                                  A. upload sitelink schedule through bulk sheet
                                  B. manage sitelink schedule in Bing Ads Editor
                                  C. Edit multiple sitelinks at once

                                  2 votes
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                                    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                  • FIX YOUR SITELINK EXTENSION CREATION TOOL

                                    It's atrocious, even your Support agents are confused by it. It's not intuitive whatsoever, not for experienced agents, certainly not for news customers.

                                    2 votes
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                                      0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                    • PLEASE allow us to change sitelink placement

                                      PLEASEEE allow us to change sitelink extensions placement as we see most fit. For instance if I have 4 extensions, I would like the Testimonials to be first and Contact us to be last. Hoping I can customize this!!!!!

                                      2 votes
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                                        0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Allow image extensions to all Geo location

                                        I really like this extension, and I would like to have it available for all Geo location and especially my Geo location - Israel

                                        2 votes
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                                          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Allow for more than 4 sitelinks

                                          This one creates a real problem when you need sitelinks depending on certain criteria such as time of day. If I am only allowed 4 sitelinks then sitelinks that dont meet criteria will result in an ad that has less than 4. Google chooses sitelinks from a pool of more than 4, but then only shows 4. Im sure you can implement that as well.

                                          2 votes
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                                            1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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