Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Bulk Download of Bing Places Performance Data

    Allowing bulk download or access of Bing Places performance data. This would be very useful for users with multiple locations.

    2 votes
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      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Please make available to import Google AdWords Express

      Please make available to import Google AdWords Express

      2 votes
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      • DAY AND TIME AD SCHEDULE

        Enable DAY AND TIME COMBINED ad schedule at the campaign level, please!!! Currently, it's so hard to adjust bidding and optimise targeting...

        2 votes
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        • Create Conversion Tracking Code to Track Phone Call Durations

          Please add a Conversion Tracking type to track call durations as a conversion. Basically you have the call duration info in the Call Forwarding Details. All you would need to do is add another Conversion Tracking type for "Call Duration Conversions" which advertisers could specify a xx sec call = a conversion. That conversion then would be added to the conversion column and figure into the CPA so the Target CPA would then be figured correctly. Without this, the reports will always show 0 conversions on calls that actually converted. The way it is would eventually kill all traffic when…

          2 votes
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          • Show purchase ID/unique conversion IDs.

            Unique conversions still do not tell one, which conversions happened via Bing ads. Add purchase/conversion ID of each conversion to the reports, so that one can compare with the database of the website/app, and see which exact transactions came via Bing.

            2 votes
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            • Implement a feature that allows you to pull a report on the performance of automated rules

              I have a couple of automated rules in place and would like to see the performance of the rules and see if they're working.

              2 votes
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              • Enable dynamically passing the user's age range and gender in the URL string

                Enable dynamically passing the user's age range and gender in the URL string

                2 votes
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                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • Share Custom Reports

                  With the custom reporting feature once a report is saved it is only view able by the user that created the report. We should have an option to be able to share the saved custom report with other users in our group.

                  2 votes
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                    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Increase data set for segmentation in the UI

                    Supporting segmentation of performance by day over a longer period would make reporting that much easier.

                    2 votes
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                    • 2 votes
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                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • Make the Product ID column available in Search Term Reports

                        Make the Product ID column available in Search Term Reports:

                        When running a search term report for shopping campaigns, it would be helpful if the advertiser were able to see the product ID for the product that was triggered, in order to optimize the product description column in the product feed.

                        2 votes
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                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • A way to check unique clicks, from unique IPs.

                          This really should be a feature.

                          2 votes
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                          • Segmenting Auction Insight Report but time!

                            Need to be able to select a time frame and pull an auction insight report and segment it by week. Please Help! Google Adwords does it just fine

                            2 votes
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                              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                            • Retain records longer than 36 months

                              I cannot believe that Bing does not allow its customers to access data longer than 36 months. Google allows you. The statue of limitations for wire fraud is 5 years so this data is retained for legal reasons. Plus no data company would no retain this information for a tons of obvious reasons. I really hope this changes. I'll say again, Google Adwords let's you create reports going back to the beginning of time.

                              2 votes
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                                1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              • Shopping Report

                                Hello.
                                We need a very simple report that shows Product ID, Product Name, Bid, and Avg. position. I cannot find any displays or reports that include both bid and Avg. position.
                                I appreciate your help in resolving this.
                                Jean Steckler on behalf of Flows.com

                                2 votes
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                                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Time zone in Ad group level

                                  Some customers just wanted Bing Ads data to match their data's time zone on their backend. The idea that aside from setting it under campaign level, setting it under Ad group level would be useful as well.

                                  2 votes
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                                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Add Clicks, CPC and CPA to Gender/Age Reporting

                                    Without this information it is uncertain what changes to make to specific age/gender groups without knowing their performance.

                                    Adwords does this with ease and it something i'd really like to see on bingads!

                                    It would help drive better CPA and cut costs on groups that simply don't convert well.

                                    2 votes
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                                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Paid vs. Organic

                                      I want to be able to see how often a user clicks on my paid ad versus the organic listing on bing.

                                      2 votes
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                                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Reports

                                        Hi Bing Ads,

                                        I wanted to raise a suggestion on your reporting. I suggest that you include a webquery report. This way if we run a report, it will be stored in URL and connect it to Excel. That way, we can easily refresh the page and get the report that we want in Excel.

                                        2 votes
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                                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Fix the formatting of the catalog reports

                                          Currently when downloading the reports for rejections in the Bing Merchant Center the formatting will be messed up by any commas in the feed. So anywhere that a feed has a comma will break the formatting for that line.
                                          The reports that are affected are the ones which can be downloaded off the "Edit a catalog" tab within the Catalog in BMC. The All offers and errors, rejected offers only, and rejected offers and errors reports.
                                          It appears that this is caused by any commas in the feed. Since most feeds include a comma in the Title, Brand, or description…

                                          2 votes
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