Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Client Level (MCC) Conversion Tracking

    Have an option to create a conversion tracking code on client level, the same way as MCC level conversion tracking code in Google.

    5 votes
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      1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • import google analytics data

      Import google analytics data
      Since I now can import Adwords, I can autotag so I can more or less track all in Google analytics I only miss the possibility to get the tracked data back into Bing Ads. Either manually or on regular basis. Might also be good if other data based on Adwords(in analytics) might be imported also. That could be a good base for further expansion of the bing ads account, especially in countries where Bing are very small compared to Google and thus the base for intelligence is limitied for bing. Even if searchpatterns are different there…

      5 votes
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        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • has no one asked for reports like time on page, page views per keyword, bounce rates, impression share???

        time on page, pages views for keywords, bounce rates, impression share???

        5 votes
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          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
        • Full Search Term Reports

          Currently the Search Term Report only shows searches that resulted in a click. Please update this to show the full search term report for all impressions. This way we don't have to wait for an irrelevant search term to result in a click/charge before we can add it as a negative. This will help prevent wasteful ad spend.

          4 votes
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            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • Addition of all conversions column

            Addition of All conversions column for reporting to help advertisers track other important sales funnel conversions (without having them as part of existing conversions column. It will lead to more informed ad optimization

            4 votes
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              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • data retention -- we need to be able to retrieve data going back to the beginning of time. This is bizarre that we can't.

              WE should be able to retrieve data older than just 3 years. Google Adwords let's us retrieve data going back to the beginning of time and we expect the same from Bing. We lost some critical data that we can't recreate because of this.

              4 votes
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                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • It would be great to pull a report within Bing Ads that shows IP addresses of the clicks

                It would be great to pull a report within Bing Ads that shows IP addresses of the clicks

                4 votes
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                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • reports need total spend

                  reports do not automatically total the spend column - need to manually go in each one. please fix this

                  4 votes
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                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Search queries from Cortana and Siri in Bing Ads performance reports

                    With the nature of search evolving rapidly in the mobile environment, it would be highly beneficial to be able to analyze KPIs and share of search queries coming from Cortana and Siri in the Bing Ads performance reports. This will help advertisers to further refine their keyword portfolio and adapt to more innovative ways of search.

                    4 votes
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                      1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • I'd like to "easily" generate a DayParting Report for at least a year across the account and adgroups.

                      Right now I am trying to generate Dayparting reports for many of my adgroups. Currently in Bing I can get hourly data for up to six months but it doesn't break that data down by day of the week. Through some Excel wizardry I am able to assign Days to Dates, but It would be awesome if this was available as a report in Bing where I can generate a report for the full year of 2014 where I can see who adgroups perform hourly by the day of the week.

                      This of course directly translates to how I would…

                      4 votes
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                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • Like your basic ads, there needs to be a live way that an advertiser can review how their Site Extensions will appear.

                        Like your basic ads, there needs to be a live way that an advertiser can review how their Site Extensions will appear.

                        4 votes
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                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • Allow exclusion of 0 click queries in Search Query Reports

                          Can you please allow users to exclude 0 click queries from Search Query reports?

                          A box allowing that split would let advertisers exporting data that right now is just not manageable for large size accounts (excel/tsv files are way too large to open if 0 click queries are included).

                          Thank you

                          4 votes
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                            1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                          • Do not count some Conversions, under "conversion" column

                            Similar to Google Adwords,
                            We want to have the ability for each conversion goal, to choose whether its conversions will get counted under "conversion" column or not.

                            The segmentation feature is not enough, because it looks too messy, and doesn't allow to sort the column by conversion rate.

                            The motivation:
                            I have 2 conversion goals: checkout page view, and sale. I upload sales offline.
                            I want the conversion column to count the checkout page view goal, since it is important enough to know whether visitors go where i want them to go.

                            however, if the same visitor also makes a…

                            3 votes
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                              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                            • Add a field for current campaign budget to campaigns report

                              Currently, the ONLY sad way of pulling a report containing the "Budget" column is to do it each account at a time. You can't pull it from the "Reports" section (In any Budgets and Billing report type) nor through the API. It's just not a field that has been exposed (for some reason).

                              What I want to be able to do is simple: pull a campaign report from the API or the UI to get the current campaign budget amounts for each campaign across accounts I select.

                              Ex. Header: Account name, Campaign name, Budget, ...

                              3 votes
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                                1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              • search term

                                I received 1,500 impressions in one of my keywords from yesterday performance but when I tried to run a search term report I have not seen any search term matched to the keyword.

                                Please update your system and allow us to see search term result for high-volume keywords.

                                It doesn't make much sense that I can see data for a keyword that had one impression and one click but not a keyword that supposedly received more than 1,500 impressions.

                                It makes me wonder how reliable the data is because if there is no corresponding information in the search terms, the…

                                3 votes
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                                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Historical Reports - 3 Year Limit?

                                  Hello, I noticed in the main campaigns dashboard area that the TIME drop down has "ENTIRE TIME." That entire time is actually only the last 3 years.

                                  If you have had an account longer than three years, it's not accurate to say ENTIRE TIME. "Last 3 years" would be accurate.

                                  Furthermore, in REPORTS > Campaign, you can select DATE RANGE: From this drop down menu, there is an "ALL TIME" range that only goes back in my case to 2015. Again, this is inaccurate and mislabeled.

                                  So you have two mistakes, both of which contradict each other, and both of…

                                  3 votes
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                                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • All. Conv Column / Ability To Not Have A Conversion Goal Be Listed in Conv Column

                                    As with Google you can push a conversion event into the interface, but not have it record in the conversions column. It then populated in the All. Conv column with any other conversions you may be tracking.

                                    The end goal would be to have transactions flowing into the conversions column and then a separate column for (Transactions + Adds to Cart), that can be downloaded and used for bidding optimizations around this micro conversion.

                                    This would allow much more insight into how we should bid for keywords that do not have a direct last paid click conversion.

                                    3 votes
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                                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Add CPA to goals report- I have an advertiser that has multiple goals and would like to be able to see the CPA for each individual goal.

                                      Advertisers with multiple conversion goals are not able to see separate CPA metrics with the current goals report- also if there was a way to implement goals in the campaign view that would be ideal.

                                      3 votes
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                                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Geolocation Report

                                        It will be super useful if the geolocation report could break down the information at the keyword level. That way we can see which keyword received the click and from where on the same report.

                                        3 votes
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                                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Add BMM as a match type for reporting filters in the UI

                                          In the reporting for search terms/keywords, you can sort by Exact, Phrase, and Broad. You cannot sort by BMM and instead have to manually look for keywords with “+”.

                                          3 votes
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