Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Quick View Performance By Device

    Would be nice to get a quick view of this in the main interface rather than having to go to the reporting tab and download a performance report by device.

    1 vote
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      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • show campaign stats in IST

      show campaign stats in IST rather than PST by default for all the campaigns.

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      • Move Time Zone in Reporting

        I suggest you move the Time Zone drop down above the Show (unit of time) and Date Range fields. If you change the Time Zone, it refreshes the entire report and you have to re-select you unit of time and date ranges.

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        • Have a "View All Time" option for downloading statistics

          We should easily be able to choose "All Time" as a date range when running reports, or viewing statistics in Editor.

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          • What are Display Ads, why is all my money gone in display Ads in Google Adwords?

            I started with 200$ budget,

            I spent only 50$ in Search Ads...and , more than 200$ in Display Ads.. How to limit myself from spending on display Ads?

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            • How do we measure impact of Sitelinks on Bing Ads?

              Which report allows you to evaluate the % of ads which used Sitelinks (at KW, Ads, campaign or Acct level) and let you judge the KPIs?
              We think it increases CTR by 30% but there is no quick way to verify this!

              1 vote
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                1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                Hi Amandine, we agree that those statistics would be very useful, and we’re working on a report called the “Ad Extensions Impact Report” which will let you see how your ads are performing when they are displayed with Ad Extensions as opposed to without.

                Meanwhile, if you want to calculate this on your own, you can get close by running the “Ad Extensions by Ad” report and the “Ad Performance Report”. The “Ad Performance Report” includes the clicks and impressions from the Ad Extensions as well, so you can achieve the comparison you are looking for by subtracting the Ad Extensions by Ad data. This is a hassle, which is why we are working hard to release the “Ad Extensions Impact Report” as soon as possible!

                Regarding your other question, about % of Ads using Sitelinks, you should be able to calculate this by running the “Ad Extensions by Ad”…

              • Reports should include conversion data columns by default

                Conversion data columns should be added by default to all reports. Not sure who's looking at their performance without considering conversions.

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                • "Sign Out" capability not available on pages under "Old Version" of Report Center.

                  On Google Chrome, IE9 & IE10 I am unable to go to the "Sign Out" option in the upper right corner (should drop down under my username) when I'm using the Old Version of Reports/Report Center.

                  Please fix this as I currently have to go to another page such as "Campaigns" to sign out which seems like an unnecessary step.

                  Thanks,
                  Chris

                  1 vote
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                  • 1 vote
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                    • show the performance numbers when the date range is changed

                      the UI doesn't always show the performance numbers.

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                      • 1 vote
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                        • Chart PDF export feature with ability to add linear or polynomial trendlines

                          Ability to export the various charts that the report center displays. ie. Traffic chart- Impressions over Clicks. With this, the ability to add linear or polynomial trend lines would be incredible.

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                          • Keep keyword statistics if you move a keyword from 1 adgroup or campaign to another

                            keep the stats on a keyword if its moved from one ad group or campaign to another

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                            • Provide a view or report that shows only abnormal behavior (spikes & drops)

                              Each Monday morning, I just want to know if any kw perf the previous week went outside of a 'normal' range (up or down) and why (bid, competition, rejection, broken link, budget, etc). A current report will include all the noise of kw perf that is fine and expected. And I want to see what happened that isn't expected or normal - and to have that bubble to the top.

                              1 vote
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                                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              • Provide a Keyword report that shows overall stats for each word regardless of other settings.

                                It's surprisingly difficult to relay which keywords are doing best if the words are separated onto separate lines and you have to add them all up to see how the word is doing as a whole. If the keyword is "coffee," I want to see OVERALL (regardless of device, network, etc.) how the term is doing.

                                1 vote
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                                  1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Reports

                                  the spend amount should be available for age and gender report

                                  1 vote
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                                  • Convert currency in manger account (MCC)

                                    If you use a manager account, you may have accounts that show cost data in a local currency different from the one used by your manager account. With multi-currency reporting, you can convert this local currency data to the manager account’s currency, so that you can more easily analyze costs and performance across accounts.

                                    0 votes
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                                    • Bing Ads Intelligence

                                      Hi Team,

                                      I recently noticed that in BAI the first page bid is now gone. This makes is very difficult for me to gauge new bids. Your keyword planner is not a very good tool with bid estimates and BAI easily would show me when my bids were too low by highlighting them yellow. Now it seems the first page bid column is not producing any data. This is on multiple accounts that I help manage. Please advise if this is a bug. Thanks

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                                      • Custom IP Reports of Clicks across Conversion to reduce Irrelevant clicks and Save Spends

                                        This report saves your unnecessary spends and you can add this budget on more relevant clicks.

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                                        • 0 votes
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