Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Add Device Preference as column in Ad report

    Unable to add Device Preference as a column in the Ad report located in the Reports center. Only able to add it when exporting in the Ads tab of the Campaign dashboard.

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      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Change reporting default to "Summary"

      Please change the reporting default to "summary" rather than "day." Nothing is more frustrating than running a report for the previous month, only to have thousands of lines of data for every campaign/ad group/keyword for each day of the month. I like having the option to segment by day, but it shouldn't be the default. I have to run most reports twice because I forget to change the default to Summary.

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        1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • Forcing Excel to your customers for using Bing ads Intelligence is bad.

        Hello everyone.

        I was just stunned when I contacted your support, I had to buy and install Office just to be able to use your "tool" Bing ads Intelligence (very polite and good support though)

        I come from Adwords/Adsense (sorry but thats how it is), and I think everything should be 100% web based. Why?

        Well to start with, I did not have Office. Congrats on that sale though, I might not continue my Office 365 subscription though.

        And when I was talking to your support, being told to install Office I realized I had to Close down my chat…

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          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
        • Excel Exports

          When exporting keyword data export bids including default bids instead of leaving it blank.

          I included a CSV file of an account but deleted keywords, ad groups and campaigns for anonymity. Notice that under the bid column there are blanks where the default bid should be. This would be useful when using a formula in a spreadsheet to calculate bids. You can't use a formula on blank cell.

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            4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • 1 vote
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              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • Change History Report Delay

              It's not clear what the delay is for changes to show up in the Change History report. I recommend:
              * Putting something in the documentation
              * Putting a notice on the report configuration page that goes something like "Note: There may be a delay of up to XX hours for changes to be included in this report."

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                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • Magento Plugin and other eCommerce Sites

                I think Bing should look into creating plugins for the major ecommerce platforms so that people can integrate your tracking without having to edit their files on the server. So many platforms have Google Analytics by default but you have to jump through hoops to setup Bing tracking. I currently use Magento and there is no simple way to add your tracking because the one plugin I could find isn't updated anymore. I know you can add the tracking code to certain files but when it doesn't work, one is still at a lost as to why it isn't working.

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                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • Editorial Team Partial Not Fair

                  Bing Editorial Team disallowed my ad campaign for the same keywords, services. But allowing others to advertise for the same thing. May I know why? Did they pay you more?

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                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Create Effective Ads tool online - or for Mac Users

                    Apparently the tool is only available on Windows 7 and up.
                    Incredible!

                    1 vote
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                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • ad extension details

                      This report takes forever. Please redo methodology or crank up the speed of the calculations. It's slow both in UI and API.

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                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • Restore previous report printing system

                        In current system, report heads are overprinted. Never happened before. I took this up with customer support. They ended up blaming it on my printer. Not so. Have never had this kind of problem until BING downgraded its interface.

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                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • Bring back the % increase/decrease in the performance trend graph.

                          When comparing performance of one period over another there used to be a percentage displayed. This allowed one to quickly compare ranges of dates at a glance.

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                            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                          • Report button specifies that reports can be pulled by ad group but they cannot

                            Despite the setting that says you can pull reports by ad groups you cannot. Has this changed? The setting specifies ad groups so we should be able to pull only the ad group we want, not have to pull all and then filter them.

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                              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                            • Add Keywords Column in Geographic Report to Identify Which Keywords are Getting More Clicks in a Particular Country or City?

                              This is a very Basic Feature that should be available in Geographic Report to understand a geography searches better.

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                              • 1 vote
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                                • Extend date range that you can back track performance

                                  Extend date range that you can back track performance

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                                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Report Interface is not exact for ad extension.

                                    Report Interface is not exact for ad extension.

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                                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • change history comparison tool

                                      Keyword/Ad change history comparison tool will automaticly pull in the data from when you made the change to the current date and compare it to the similiar previous time period. This would be a very dynamic tool and will let see the performance from before to after the change. So, say you changed a bid on 4/1 it will show you the performance data from after that date and compare it to same amount of time before the change. if you changed a different keyword on 4/2 it will do the same. If both keywords were in the same ad…

                                      1 vote
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                                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                      • CPA tracking

                                        Should be encouraged CPA tracking supported like facebook with SDK or Adwords with linked to Google Play.
                                        And many keywords should be changed cost at the same time.

                                        1 vote
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                                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Clicking Ad Groups In Left-Side Column Does Not Show Ad Group Specific Keywords/Ads On Right

                                          When in the Bing Ads web-interface within the main "Campaigns" tab... there is a right-side column (gray background) that lists all available campaigns in the account, and each campaign can expand open to show the ad groups within.

                                          If you click on one of the ad groups listed in the left-side bar column, and then try to view it's Keywords or Ads on the right (the data tables), the data that populates in the tables is NOT specific to the ad group you clicked on, but rather is an aggregate of all campaigns!

                                          This never used to work like this…

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