Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Show search terms that received impressions but zero clicks (zero click search queries)

    It would be super useful to have a report of search terms that generated impressions but zero/no clicks aka zero click search queries.

    This would be beneficial because:

    1) We could find negative keywords to add to our campaigns without incurring the cost of paying for undesirable clicks

    2) We could find new search terms to target even if those search terms got no clicks.

    3) we could improve CTR by improving the relevancy of the search terms to our keywords

    4) we could improve Quality Scores by making sure the search terms are relevant to our keywords

    This zero-click…

    79 votes
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      6 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Website Call Conversion Tracking

      I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.

      This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

      48 votes
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        Started  ·  9 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • My week starts on a monday. Allow my week report to start on mondays as well.

        Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

        38 votes
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          2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
        • Call Extension Conversions

          Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

          26 votes
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            9 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • Please add a column for AudienceId in the GoalsAndFunnels report

            It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

            25 votes
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              19 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • Better Savable Custom Reports

              The ability to save custom reports is account specific and covers one report. An amazing new feature would be the ability to save a set of custom reports under one report option that can be applied to the account you are on with one click. e.g. Account X123456 , in custom reports you would have a renameable report that would run a keyword report, share of voice report and Negative conflict report all with customised colums at the touch of one button.

              20 votes
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                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • Remarketing list and Audience association audit

                A date of creation for the Remarketing list as well as audience tab will be great to see to be able to determine any ad delivery issues that may occur

                18 votes
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                  1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • Better Filters

                  Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

                  15 votes
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                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Call Tracking

                    Sync up Bing interface with call tracking companies or allow call data to be imported through reporting software

                    13 votes
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                      1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • Make IP of clicks available as a reporting option

                      Visitors IP address details available as a report option to enable easier crosschecking with web server logs.

                      When tracking click on a website its neccessary to filter out all of the robots and hackers.
                      Many are easy but some are more subtle. Having a report available on Bing which gives the IP address of the machines the clicks orginate from would be very useful. It would enable interested Bing customers to crosscheck with their web server logs (or Drupal database) and thereby identify genuine visitors directed from Bing as distinct from robots and other web crawlers. Of coure we have…

                      13 votes
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                        1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • Image pixel tracking

                        In locations where scripts and iframes are not allowed, it would be possible to track adcenter conversions if there were also image tracking codes.

                        11 votes
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                          1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • Columns in report Gender and Age

                          Make possible:
                          1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
                          2) to add columns Conversions, CPA and Revenue

                          11 votes
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                            1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                          • Bing Ads needs to send every account a Year End Tax Statment

                            This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

                            10 votes
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                              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                              We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

                            • Make available conversion / revenue data in the 'Targeting' -> 'Age and gender' report

                              In order to set multipliers for age and gender it would first be nice to know how each group performs. Unfortunately in the age and gender report you could only see the distribution of clicks and impressions. What is missing is costs (well, with average CPC and total clicks I could calculate this assuming there are not too many and too extreme age/gender multipliers at work in the overall bidding network so that I pay the same cpc for each gender / age group) and mostly conversion data (revenue and amount of transactions). Would be great to have these metrics…

                              10 votes
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                                1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                We now have estimated conversions, and estimated conversion rate in the Age & Gender report. We will look into bringing in cost data as well. Thank you for your time and for the feedback!

                              • Improved Reporting on Ad Extensions

                                At the minute, it appears that we only see performance based on if the ad extensions themselves are clicked - clicking on the image for the image ad extension returns a click, however clicking on the ad itself does not return a click for the extension.

                                Creating a report that allows you to check the performance of ads themselves with each ad extension - measuring clicks anywhere on the ad when the extension is present to help measure the performance of different extensions. If an image is present, are users more likely to click on the ad itself? Are certain…

                                10 votes
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                                  2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Provide a Keyword Perf Report that shows Keywords with Zero Activity, by time period.

                                  So many accounts are clogged with keywords that never generate traffic. If I had a report of them, I could choose to delete them. That would make my campaigns leaner, easier to export, easier to understand.

                                  9 votes
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                                    4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                    Could you please provide more information about this feature suggestion? The ability to export a keyword list with activity by time period is currently available in the keyword tab under “more”, “export to Excel”. Are you looking for a different type of report or additional attributes that would make it easier for you to accomplish your goal?

                                  • Provide SOV data for longer than 3-month ago when pulling under Summary view

                                    Currently, if you want to pull SOV report, the number only goes back 3 months. I have clients requesting numbers for a year ago by their fiscal quarter so we cannot possibly do this. It would be helpful to get at least 2 years of data for QBR data look back.

                                    9 votes
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                                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Need a BOUNCE RATE column for reports

                                      I can not believe there is not a BOUNCE RATE column for reporting in Bing Ads!!! That seems like a pretty common sense thing to have. If I have a million clicks to my website and no one is staying on it long enough to make a conversion....that's pretty important to know because obviously something is wrong with my ads, keywords, or website!! Please put a bounce rate on there!! And it's not just a "Google" thing....every type of tracking software I use has a bounce rate in my reporting!!

                                      8 votes
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                                        3 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Bring back the performance graphs to the reports.

                                        Bring back the performance graphs to the reports.

                                        8 votes
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                                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Schedule compare reports

                                          Being able to compare dates is great, but I need these reports monthly. I would like to be able to schedule my comparison reports to run every 30 days, and email me a spreadsheet

                                          8 votes
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                                            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
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