Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. conversion segmentation by type

    Allow for advertisers to add multiple conversion columns in in the UI where there are more than one type of conversion. Many clients get confused when they see the aggregate of conversions in one column.

    145 votes
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      14 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Show search terms that received impressions but zero clicks (zero click search queries)

      It would be super useful to have a report of search terms that generated impressions but zero/no clicks aka zero click search queries.

      This would be beneficial because:

      1) We could find negative keywords to add to our campaigns without incurring the cost of paying for undesirable clicks

      2) We could find new search terms to target even if those search terms got no clicks.

      3) we could improve CTR by improving the relevancy of the search terms to our keywords

      4) we could improve Quality Scores by making sure the search terms are relevant to our keywords

      This zero-click…

      118 votes
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        3 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • Phone Call Conversion ability from programs like If by phone and other providers. There is currently no way to track Phone Call conversions

        I suggest creating a way to integrate 3rd party call tracking programs. There are many services that allow you to track calls through Dynamic Number Insertion. Bing offers no way to integrate those services and thus, we are blind on what ads and keywords are driving our phone calls. We have this set up through Google Analytics and then it imports into Adwords. It can also be manually uploaded, referring to the call records, to apply conversions. This is a critical tracking element and very important conversion that many others must be needing. I hope you will come up with…

        111 votes
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          9 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

          Thanks for the suggestion. We’d like to understand what companies you use today for call tracking that you then integrate with Adwords. Someone mentioned CallRail. Are there any others?

        • Website Call Conversion Tracking

          I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.

          This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

          110 votes
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            Started  ·  6 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • My week starts on a monday. Allow my week report to start on mondays as well.

            Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

            90 votes
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              2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • Please add a column for AudienceId in the GoalsAndFunnels report

              It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

              62 votes
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                19 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • Better Savable Custom Reports

                The ability to save custom reports is account specific and covers one report. An amazing new feature would be the ability to save a set of custom reports under one report option that can be applied to the account you are on with one click. e.g. Account X123456 , in custom reports you would have a renameable report that would run a keyword report, share of voice report and Negative conflict report all with customised colums at the touch of one button.

                53 votes
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                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • Add Goals as a segment on the UI

                  Currently if an advertiser is measuring more than 1 goal, these are shown all together under the conversions column, impossible to disaggregate the number per Goal type or name. You can get a report for it on the Reports section, but is not practical and quick enough.
                  I prose to add a Goals segment, so if the UI is reporting 10 conversions, I can segment by Goals, and see those 10 conversion are 8 leads and 2 purchases(just giving an example).
                  Thanks for reading!

                  52 votes
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                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Call Extension Conversions

                    Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

                    52 votes
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                      9 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • Search term reports to show impression results even if those impressions had no clicks.

                      I need to see what searches triggered the ad impression so I can optimize. Especially for phrase and broad keywords, the info would be helpful.

                      47 votes
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                        2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • Remarketing list and Audience association audit

                        A date of creation for the Remarketing list as well as audience tab will be great to see to be able to determine any ad delivery issues that may occur

                        38 votes
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                          1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • Better Filters

                          Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

                          37 votes
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                            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                          • Geo reporting on the zip code level

                            Be able to segment geo locations down to the zip code level, particularly if these are already established in your campaign settings

                            36 votes
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                              2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                            • Make IP of clicks available as a reporting option

                              Visitors IP address details available as a report option to enable easier crosschecking with web server logs.

                              When tracking click on a website its neccessary to filter out all of the robots and hackers.
                              Many are easy but some are more subtle. Having a report available on Bing which gives the IP address of the machines the clicks orginate from would be very useful. It would enable interested Bing customers to crosscheck with their web server logs (or Drupal database) and thereby identify genuine visitors directed from Bing as distinct from robots and other web crawlers. Of coure we have…

                              35 votes
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                                1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              • Columns in report Gender and Age

                                Make possible:
                                1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
                                2) to add columns Conversions, CPA and Revenue

                                33 votes
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                                  1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Call Tracking

                                  Sync up Bing interface with call tracking companies or allow call data to be imported through reporting software

                                  30 votes
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                                    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Image pixel tracking

                                    In locations where scripts and iframes are not allowed, it would be possible to track adcenter conversions if there were also image tracking codes.

                                    28 votes
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                                      1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Improved Reporting on Ad Extensions

                                      At the minute, it appears that we only see performance based on if the ad extensions themselves are clicked - clicking on the image for the image ad extension returns a click, however clicking on the ad itself does not return a click for the extension.

                                      Creating a report that allows you to check the performance of ads themselves with each ad extension - measuring clicks anywhere on the ad when the extension is present to help measure the performance of different extensions. If an image is present, are users more likely to click on the ad itself? Are certain…

                                      28 votes
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                                        2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Bing Ads needs to send every account a Year End Tax Statment

                                        This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

                                        26 votes
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                                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                          We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

                                        • Make available conversion / revenue data in the 'Targeting' -> 'Age and gender' report

                                          In order to set multipliers for age and gender it would first be nice to know how each group performs. Unfortunately in the age and gender report you could only see the distribution of clicks and impressions. What is missing is costs (well, with average CPC and total clicks I could calculate this assuming there are not too many and too extreme age/gender multipliers at work in the overall bidding network so that I pay the same cpc for each gender / age group) and mostly conversion data (revenue and amount of transactions). Would be great to have these metrics…

                                          24 votes
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                                            1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                            We now have estimated conversions, and estimated conversion rate in the Age & Gender report. We will look into bringing in cost data as well. Thank you for your time and for the feedback!

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