Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. ad groups with no active keywords / ads

    It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

    170 votes
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      3 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
    • Import Adgroups from a Google Account

      It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

      94 votes
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        1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
        Started  ·  Devang GandhiDevang Gandhi responded

        Thanks for your feedback, we are currently looking into adding this feature. I’ll keep you updated.

      • comments

        I would like to see Bing Ads Editor add a local comments field, like AdWords Editor has. I find it very valuable when I can leave comments when I'm editing, because I can come back in the future to see what was previously done.

        50 votes
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          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
        • Desktop tool - Create a robust duplicate keyword analysis and optimization feature

          Emulate AdWords Editor and create a show or fix duplicate keywords feature. And maybe even add in even more intelligence by showing which keywords are recommended to be kept and where (which campaigns/ad groups) those recommended keywords are recommended to be kept

          37 votes
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            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
            Started  ·  Bing AdsBing Ads responded

            Thanks for the suggestion. The team has started to investigate adding this feature.

          • Editor Cannot Download Data on Very Large Account - Increase Size Limit

            Error Code: 593017709

            The account it too big to download. Try again and select campaigns only.

            32 votes
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              4 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

              Hi,

              We apologize for the issue you are seeing. Can you please send below information at princeba@microsoft.com to help us troubleshoot further?

              1. The account number to which you are trying to upload
              2. If you are trying to update through file import, can you share the import file?
              3. Send us the log file temp\AdCenterDesktopClient.log (Note: you can simply copy paste this path in your Windows File explorer)
              4. Version of BAE you are currently using.

              Thanks

            • Correct filter in Bing Ad Editor so that account exports can filter for Active Ad Groups within Active Campaigns instead of just campaigns.

              When exporting files from Bing Ads Editor, it prompts you to choose "Entire Account" or "Selected Campaigns and/or Ad Groups". When I select "Selected Campaigns and/or Ad Groups" and then click the "Active" filter at the bottom of the box all the active campaigns are selected and I was under the impression all the active ad groups were also selected. Instead all the active campaigns are selected and then ALL ad groups whether active or not are also selected so instead of pulling active ad groups in active campaigns, I am pulling all ad groups in active campaigns which is…

              23 votes
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                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
              • Change the default column sort from ascending to descending to be same as industry standards

                When you click on a column heading in Desktop, it should sort highest to lowest, not lowest to highest.

                23 votes
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                  2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                • make it possible to change target language in ad groups or campaign! at least somewhere!

                  make it possible to change target language in ad groups or campaign! at least somewhere! it is right now not possible to change language targetting at all!

                  19 votes
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                    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                    Thanks for the feedback on this. We’re working on enabling the ability to set and change target language at the campaign level.

                  • Allow more than one pixel in thank you page

                    As per many clients requests. Include the feature of adding more than one pixel in the thank you page in Bing. Supporting only one pixel limits the possibility of those big clients with several accounts. I saw a similar idea posted in July 2011, maybe this time it can be pushed further and have something that Google looks like they dont have.

                    18 votes
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                      0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                    • Make Geo-Bid Adjustments easier to implement on Bing Editor.

                      Ridiculous how difficult it is to make a large scale adjustment for something that is so seamless on Google's UI and Editor. Reverting changes after the default +15% is tacked on too is also something worth looking into.

                      18 votes
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                        0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                        Hi,

                        Thanks for your feedback.

                        1. Can you please clarify the problem you are having when editing Location bid adjustments in scale? Is it the latency issue?

                        2. Also, could you please elaborate more on what you meant by reverting changes after the default +15%?

                      • Wildcard * should be implemented in Bing Ads Editor to replace multiple text

                        As in Excel you can use the wildcard * to replace text in multiple lines of long text in sentences very fast. This option is not included in Bing Ads Editor under the button Replace Text. This will be very handy to change very quick multiple instances in ads, ad group names, URL, etc.

                        18 votes
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                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                        • Make Accounts List Alphabetical

                          When you drop down the list of accounts they should be alphabetical.

                          17 votes
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                            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                          • Bulk add site placement URLs for Content Network

                            When adding individual site placements (instead of using Microsoft Media Network), there is no way to just add a list of placements without searching for each URL one by one and then clicking to add it in the UI. There is no way to add or edit site placements in Bing Ads Editor.

                            17 votes
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                              3 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                            • improve bing ads editor

                              Have a go back button to undue the changes from the last import

                              16 votes
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                                2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                              • Add the ability to add bulk keywords within AdCenter Desktop without needing to specify a heading.

                                Often times I just want to copy a single list of keywords and add them to an adgroup. Adwords lets you do this with their "add keyword in bulk" tools without strictly adhering to an excel table or using headings. This significantly reduces the usefulness and time saving ability of the desktop tool.

                                16 votes
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                                  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                • Bing Ads Editor Copy Paste feature

                                  Instead of clicking "Copy to Excel" in the Bing Ad Editor, is it possible to highlight the items you'd like to copy and right click copy & paste into an already open Excel doc? I've noticed after working in the Editor, I end up with tons of Excel documents open because I click "copy to Excel" and each time a new document exports. It would save a lot of space and effort if I could just control + c in the Editor and control + v into Excel!

                                  15 votes
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                                    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Remove "Import from Google AdWords" ad updates cap (currently limited to 100 ad updates - more than that's just ignored)

                                    With the "Import from Google AdWords" tool, you may only import 100 ad updates, more than that's just ignored. This doesn't make much sense. What's the point of the tool if you have half ads updated and half ads outdated?

                                    15 votes
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                                      0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                    • email login link

                                      make the link to signin to Bing Ads with an email instead of a username more noticeable. It is obvious where the username/password sign in is, but when logging in with an email address, the email address doesnt fit in the username field, and not everyone sees to click that tiny link to login another way. Make it obvious that there are two ways to login- either with username or email address, and make both options obvious and not somewhat hidden

                                      14 votes
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                                        1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Bing Ads Editor - Installation

                                        I have an idea.. how about sticking to basics and fundamentals? I just installed bing ads editor and you can't select installation location and drive. It automatically installs on the C Drive. Unheard of :) 20 years of installing thousands of apps and this is the first time I've ever experienced this.

                                        14 votes
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                                          2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                          Hi,

                                          If you have upgraded from BAE v10 to BAE v11 then the accounts will not be migrated automatically. We understand your concern, however, BAE v11 is a completely new application built from ground up, so it requires re-adding the accounts.

                                          Being two separate applications you can run both BAE v10 and v11 side by side, and the accounts that you had added previous will still be present in BAE v10.

                                          Thanks.

                                        • Raise the limitation of 75 keywords in the Custom View Advanced Searches

                                          In the Deskptop Bing Ad Editor, when you create a custom view to filter keywords, there is a limit of 75 keywords that you can use.

                                          If you have more than 75 keywords in your search criteria, the ones after position 75 are ignored.

                                          It would be a great idea to raise this limit to a more substantial value and indicate to the user when the limit is reached.

                                          12 votes
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                                            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
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