Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Show Bing Ads in Poland

    Make possible advertising with Bing Ads in Poland.

    204 votes
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      3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

      Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

    • Bing Ads Needs to Stop charging for Repetitive Clicking

      There is a problem right now with PPC and it seems Bing Ads - Google ads words are failing to resolve the Issue. Which is Negligence! The systems are okay with taking hundreds of dollars for a single IP address Clicking their hearts away and unless you notify them within 60 days the funds are forfeited to the shareholders.
      Bing Ads Calls it comparative shopping however it has become a high level of Fraudulent clicks by competitors just looking to serve within the network. Two clicks should be the maximum Bing Ads charge on any keyword being clicked on by…

      42 votes
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        4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • Add filter for editorial disapprovals/flag areas in UI

        Bing Ads Editor has a ‘editorial disapprovals’ filter where you can view the flag areas of all editorial rejections on the account. This gives you a quick overview of the rejections and is helpful for the editorial team as well as account managers and coordinators.

        As the editorial team is encouraged to use Bing Ads UI rather than BAE it would make perfect sense to add this filter option to the UI as well. Using this filter, we can get a quick and clear overview of the disapprovals and in some cases, we could avoid the work process of populating…

        26 votes
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          1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
        • 16 votes
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            1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Custom Display URL on Expanded Text Ads

            Within Expanded Text Ads, the path URL takes the subdomain such as "store.contso.com" and uses it as a display URL. We would like the ability to override the subdomain and just display "contso.com" to add more creditability to the link.

            Is this possible?

            36 votes
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              5 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
            • Columns in report Gender and Age

              Make possible:
              1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
              2) to add columns Conversions, CPA and Revenue

              30 votes
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                1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • Schedule Sitelink Extensions

                Ability to schedule sitelinks that would set themselves live at a certain time and then pause automatically.

                If your promotion is running from oct 1 until october the 4th, you put those dates in and dont worry about forgetting to enable/pause the sitelink.

                34 votes
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                  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                • Bring Back Campaign ID in columns

                  Add back Campaign ID to the columns list. Preferably under all levels Campaign, Adgroup, Ad, & Keyword.

                  16 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • ad position conversion

                    Add a metric that shows the exact position of the ad for a conversion so we can correlate it with our sales results.

                    17 votes
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                      2 comments  ·  Flag idea as inappropriate…  ·  Admin →
                    • Email pdf invoices directly to customers (instead of download link)

                      Currently Bing Ads users listed as invoice email recipients in the UI receive a notification including a link to download the new invoices. Can we change the Setup and email the invoice pdfs directly to minimize the effort for our customers?

                      8 votes
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                        1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Action Based Modifers

                        Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered

                        12 votes
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                          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                        • Email Extension

                          Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

                          60 votes
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                            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                          • Bring back the old image tracking pixel as an option

                            A lot of people myself included are having trouble with the UET system. Depending on the situation, I won't have the thank you page url because it's a third party. I can however use the cake platform to enter an image pixel. But with the current system, I can't general a pixel unless I know the thank you page url.

                            Please add the old pixel functionality back as an option.

                            26 votes
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                              1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                            • Improve Ad Filtering for Expanded Text Ads and Automated Rules

                              Improve filtering. If someone wants to set an automated rule for Expanded Text Ads he cannot filter either for Final URL or Tracking template. Only for Destination URL which is not available for ETAs. Until Labels are fully implemented, in the editor as well, thats an other idea, please include options in the ad filtering such as Final URL or tracking template

                              6 votes
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                                0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                              • Shopify Integration for shopping campaigns

                                Please release an app that integrates Shopify with the Bing Merchant Center, similar to Google.

                                13 votes
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                                  0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                • 10 votes
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                                    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Bing Product Ads and Shopping Campaigns in Canada

                                    Bing Product Ads and Shopping Campaigns in Canada:
                                    https://advertise.bingads.microsoft.com/en-us/solutions/ad-products/bing-shopping-campaigns

                                    Right now, it's only available in U.S., United Kingdom, France, Germany and Australia.

                                    When will Bing Product Ads and Shopping Campaigns be available in Canada?

                                    Advertisers in Canada will spend more in Bing / Yahoo if product ads are available.

                                    40 votes
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                                      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                    • The ability to add extensions at the account level

                                      Especially for Location Extensions when the campaigns are targeted nationally. Rather than apply Location Extensions campaign by campaign, upload the entire list of locations to the account and have it apply to all campaigns automatically. Since the platform will automatically serve the location that's closest to the user anyways.

                                      69 votes
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                                        1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Update negative phrase match logic

                                        The current negative phrase match setup makes it impossible to negative match some of the terms I need to avoid. For example, say I want to avoid anything containing "Progressive". Current phrase match rules will only negative match the query if "progressive" is a standalone word. Broad match is too broad (I want "auto insurance") and exact match can only be done afterwards on long-tail queries. How can I negative something like "progressiveagent" where there should be a space, but isn't?

                                        38 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Add CPA to goals report- I have an advertiser that has multiple goals and would like to be able to see the CPA for each individual goal.

                                          Advertisers with multiple conversion goals are not able to see separate CPA metrics with the current goals report- also if there was a way to implement goals in the campaign view that would be ideal.

                                          9 votes
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                                            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
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