Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Show Bing Ads in Poland

    Make possible advertising with Bing Ads in Poland.

    162 votes
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      3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

      Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

    • Allow Separate bid adjustments to be set for each device from -100% to +900%

      Now that Google allows for unique bid adjustments to be set for each device (mobile, tablet, desktop) from -100% to +900%, I would love to have the same capabilities in Bing. Thanks!

      120 votes
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        11 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

        We’re currently gathering feedback on this change. What bid adjustment ranges are you interested in us supporting for PC & tablet bidding. Would also love some context on why you want those ranges. ROI? Dedicated products per device? Etc.

        Thanks for the great feedback so far.

      • Importfunction - Ad Group Language Settings

        Due to the fact that I can just use a single language per ad group in Bing, but multilanguages at Google it would be really helpful if I could at least choose the language in the import function, before importing the Google campaigns to Bing Ads. This feature would be a big step to improve the import function.

        34 votes
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Custom Display URL on Expanded Text Ads

          Within Expanded Text Ads, the path URL takes the subdomain such as "store.contso.com" and uses it as a display URL. We would like the ability to override the subdomain and just display "contso.com" to add more creditability to the link.

          Is this possible?

          20 votes
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            3 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
          • Email Extension

            Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

            53 votes
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              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
            • ad position conversion

              Add a metric that shows the exact position of the ad for a conversion so we can correlate it with our sales results.

              9 votes
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                0 comments  ·  Flag idea as inappropriate…  ·  Admin →
              • Expanded text ads

                As Adwords launch a new feature of extended text ads, it'll be better if you'll have this feature so advertisers will not encounter any issues when we attempt to import it to Bing UI.

                https://support.google.com/adwords/answer/7048854?hl=en

                38 votes
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                  1 comment  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                • Please, please, please bring back the Last Week and This Week (Mon-Sun) date filtering options!

                  Please, please, please bring back the Last Week and This Week (Mon-Sun) date filtering options!

                  11 votes
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                    1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                  • Is there a way to ensure algorithms shows the same number of ads each time for football picks keyword.

                    Is there a way to ensure algorithms shows the same number of ads each time for football picks keyword.

                    15 votes
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                      1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                    • The ability to add extensions at the account level

                      Especially for Location Extensions when the campaigns are targeted nationally. Rather than apply Location Extensions campaign by campaign, upload the entire list of locations to the account and have it apply to all campaigns automatically. Since the platform will automatically serve the location that's closest to the user anyways.

                      50 votes
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                        1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                      • Update negative phrase match logic

                        The current negative phrase match setup makes it impossible to negative match some of the terms I need to avoid. For example, say I want to avoid anything containing "Progressive". Current phrase match rules will only negative match the query if "progressive" is a standalone word. Broad match is too broad (I want "auto insurance") and exact match can only be done afterwards on long-tail queries. How can I negative something like "progressiveagent" where there should be a space, but isn't?

                        28 votes
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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Bing Product Ads and Shopping Campaigns in Canada

                          Bing Product Ads and Shopping Campaigns in Canada:
                          https://advertise.bingads.microsoft.com/en-us/solutions/ad-products/bing-shopping-campaigns

                          Right now, it's only available in U.S., United Kingdom, France, Germany and Australia.

                          When will Bing Product Ads and Shopping Campaigns be available in Canada?

                          Advertisers in Canada will spend more in Bing / Yahoo if product ads are available.

                          23 votes
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                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                          • Click to Call Only Ad

                            Can you have include click to call only ads for smartphone devices.

                            124 votes
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                              Gathering Feedback  ·  12 comments  ·  Flag idea as inappropriate…  ·  Admin →
                            • Bring back the old image tracking pixel as an option

                              A lot of people myself included are having trouble with the UET system. Depending on the situation, I won't have the thank you page url because it's a third party. I can however use the cake platform to enter an image pixel. But with the current system, I can't general a pixel unless I know the thank you page url.

                              Please add the old pixel functionality back as an option.

                              12 votes
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                                0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                              • Make VND currency available

                                Expand the list of available currencies and make VND available for Vietnamese advertisers.

                                6 votes
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                                  1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Unable to see 0-click search terms in Bing Ads reporting

                                  This is needed to find out what search terms are not getting us clicks
                                  If I use broad match I need to know what search terms are not working for me

                                  18 votes
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                                    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Allow multiple (more than 1) agencies linkage per account

                                    The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

                                    Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

                                    132 votes
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                                      2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Schedule Sitelink Extensions

                                      Ability to schedule sitelinks that would set themselves live at a certain time and then pause automatically.

                                      If your promotion is running from oct 1 until october the 4th, you put those dates in and dont worry about forgetting to enable/pause the sitelink.

                                      4 votes
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                                        0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Ads inside a Windows application.

                                        Today it is possible to insert advertisements on mobile and webSites, but what about windows application? There are thousands of free software and billion users worldwide. Why not take advantage of it and allow advertising on Windows application?

                                        6 votes
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                                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Conversion Tracking

                                          create an option to delete a UET tag or Conversion goal

                                          5 votes
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                                            0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
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