Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Show Bing Ads in Poland

    Make possible advertising with Bing Ads in Poland.

    96 votes
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      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

      Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

    • Allow Separate bid adjustments to be set for each device from -100% to +900%

      Now that Google allows for unique bid adjustments to be set for each device (mobile, tablet, desktop) from -100% to +900%, I would love to have the same capabilities in Bing. Thanks!

      72 votes
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        6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

        We’re currently gathering feedback on this change. What bid adjustment ranges are you interested in us supporting for PC & tablet bidding. Would also love some context on why you want those ranges. ROI? Dedicated products per device? Etc.

        Thanks for the great feedback so far.

      • Email Extension

        Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

        33 votes
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          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
        • Allow Search Campaigns to target LinkedIn Audiences.

          Now that you own LinkedIn, may we use that data to target Search campaigns in an RLSA-like fashion? Pretty please!

          33 votes
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            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Callout Extensions - Bulk Uploading

            Bulk Uploading would be awesome! Also adding them in Editor would be easier as well. Right now you have to add them in the UI by campaign and it is not efficient. It would be great if you could have the same option they have in Google where you can add in Account level callout extensions when you have a lot of campaigns in your account!

            78 votes
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              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • The ability to add extensions at the account level

              Especially for Location Extensions when the campaigns are targeted nationally. Rather than apply Location Extensions campaign by campaign, upload the entire list of locations to the account and have it apply to all campaigns automatically. Since the platform will automatically serve the location that's closest to the user anyways.

              24 votes
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                1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
              • Click to Call Only Ad

                Can you have include click to call only ads for smartphone devices.

                86 votes
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                  Gathering Feedback  ·  9 comments  ·  Flag idea as inappropriate…  ·  Admin →
                • Allow multiple (more than 1) agencies linkage per account

                  The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

                  Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

                  102 votes
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                    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Update negative phrase match logic

                    The current negative phrase match setup makes it impossible to negative match some of the terms I need to avoid. For example, say I want to avoid anything containing "Progressive". Current phrase match rules will only negative match the query if "progressive" is a standalone word. Broad match is too broad (I want "auto insurance") and exact match can only be done afterwards on long-tail queries. How can I negative something like "progressiveagent" where there should be a space, but isn't?

                    15 votes
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Automation Scripts (AdWords Style)

                      Account-level scripts can be used for many account management tasks including link scans, performance reports, automated bidding, etc. I would love to be able to run the same scripts in Bing Ads that I run in AdWords.

                      73 votes
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                        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Dynamic Voucher code implementation

                        It would be great to have an opportunity to use dynamic voucher code files (unique voucher codes) that can be automatically pushed into the ads via dynamic parameters, both in text ads and shopping ads.

                        16 votes
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                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                        • Bing Product Ads and Shopping Campaigns in Canada

                          Bing Product Ads and Shopping Campaigns in Canada:
                          https://advertise.bingads.microsoft.com/en-us/solutions/ad-products/bing-shopping-campaigns

                          Right now, it's only available in U.S., United Kingdom, France, Germany and Australia.

                          When will Bing Product Ads and Shopping Campaigns be available in Canada?

                          Advertisers in Canada will spend more in Bing / Yahoo if product ads are available.

                          4 votes
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                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                          • Add a confirmation message after topping up a prepay account

                            It would be nice if there wsa some sort of confirmation after adding funds to a prepay account via debit card. If there should be then it doesn't work.

                            After making a payment there is no confirmation message at all and the page redirects (in my case back to the billing page).

                            To make matters worse there was a banner at the top of the page insisting that there were no funds in the account.

                            EVENTUALLY this banner changed to let me know that my details had been received and should soon be processed. Surely this should appear instantly?

                            A…

                            53 votes
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                              7 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                              Thanks for the great feedback.

                              We are currently working on giving instantaneous messaging for prepay payments, including appropriate messaging for when they have succeeded or failed.

                              This solution will not only inform about the status of the payment authorization, but it will immediately reflect a successful payment in the account balance.

                              Please stay tuned as this idea will be updated once the functionality is available.

                            • Use an order ID to minimize duplicate conversions

                              Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

                              https://support.google.com/adwords/answer/6386790?hl=en

                              18 votes
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                                1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                              • Allow Bing Ads To Target Traffic Per Browser (Chrome, IE, Firefox, etc)

                                If you can have Bing Ads target traffic per browser like Facebook does. If we can target the campaign on different web browsers this would be good. Some of the traffic we are looking for is very specific as in what type of browser we are looking for.

                                2 votes
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                                  1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • make bingads available in Nepal

                                  There are many people in Nepal who want to go ahead through Bingads but currently it is not available in Nepal. I am surprised, why Bingads is available in selected country? Everyone will pay for the service they use, its not surely for free. Then why just Bingads cant be made available in all countries? I have seen in Nepal, there are many young minds, who are losing their hope to go ahead thorough marketing, only because they are not getting chance to use Bingads. And I am also one of them. Please understand us.

                                  21 votes
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                                    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                                    Can you clarify what is meant by showing Bing Ads in Nepal for your use case. Are you asking for the ability to target users searching from Nepal or the ability to sign up for Bing Ads as an advertiser in Nepal?

                                  • Rolling Insertion order option

                                    Yahoo had this feature but now it is incredibly manual. The feature should allow an advertiser to set an IO amount for the month and select a number of months and have the IOs auto-populate month on month. I have an account with 60 IOs and am limited by your credit limits so have to create 60 IOs month on month or my accounts go dead. Really not a great user experience here.

                                    212 votes
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                                      2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Agency alerts

                                      Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

                                      114 votes
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                                        2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Unable to see 0-click search terms in Bing Ads reporting

                                        This is needed to find out what search terms are not getting us clicks
                                        If I use broad match I need to know what search terms are not working for me

                                        4 votes
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                                          1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Please allow for audience exclusions in Remarketing & Search Campaigns.

                                          I would love to be able to exclude audiences in my remarketing campaigns (love them btw!). For instance, exclude the checkout visits quickly across multiple campaigns, exclude all visits in a regular serach campaign so all remarketed visits automatically get into my RLSA campaigns, etc.

                                          156 votes
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                                            5 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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