Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Allow Bing advertisers to target LinkedIn Audiences

    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

    149 votes
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      10 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    • support free advertising for non profit 501(c)(3) organizations like google with its grant program

      I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

      117 votes
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        17 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
      • ad groups with no active keywords / ads

        It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

        110 votes
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          8 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
        • payoneer

          Please add payoneer as a payment method for Bangladeshi People Or open a Bank account in Bangladesh to pay for bing ads.

          102 votes
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            20 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Indicate exact/phrase match types with " " and [ ] symbols

            It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

            100 votes
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              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Email Invoice Prior to Billing Credit Card

              It would be very helpful if invoices were emailed prior to billing credit card. This would make it easier to manage expenditures with no surprises.

              79 votes
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                13 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
              • delete uet

                Make it so I can delete old UET tags and conversion goals.

                66 votes
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                  13 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                • Agency alerts

                  Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

                  65 votes
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                    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                    We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

                    Thank you!

                  • Import Adgroups from a Google Account

                    It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

                    63 votes
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                      1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                      An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

                      A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
                      - New ad groups for existing campaigns
                      - New ads for existing ad groups
                      - New keywords for existing ad groups
                      - New negative keywords for existing campaigns and ad groups
                      - New negative keyword lists

                      As always please let us know your feedback. Thanks!

                    • click performance report by msclkid

                      Can we get the click performance report by msclkid?

                      57 votes
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                        20 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

                        We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

                      • Ad customizer

                        Please add the Ad Customizer feature like what we have with Google Adwords.

                        56 votes
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                          9 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →

                          Thanks for your feedback on the need for ad customizer style capabilities in Bing Ads. We have started working on this and a beta should be available before the end of the year.

                        • 53 votes
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                            7 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Shared Library (cross-account) - Negative, Audiences etc etc

                            We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

                            50 votes
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                              2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Call Extension Conversions

                              Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

                              50 votes
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                                15 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

                                How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

                              • added/excluded negative keywords column

                                Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

                                47 votes
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                                  14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                  Added/Excluded column in search terms report should be available before the end of the year. We apologize for the delay on this.

                                • My week starts on a monday. Allow my week report to start on mondays as well.

                                  Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

                                  47 votes
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                                    3 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Campaign Experiments - Split Testing of Bids, etc.

                                    Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

                                    47 votes
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                                      3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                      We’ve begun looking into providing experiments and split-testing in Bing Ads. Stay tuned for more updates in the coming months.

                                    • Remarketing list size report

                                      It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

                                      42 votes
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                                        Gathering Feedback  ·  2 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Accept verified paypal and prepaid debit cards worldwide

                                        I would like Bing to accept verified Paypal accounts from other countries. In addition, they should also accept prepaid debit cards like those of Payoneer.

                                        38 votes
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                                          1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Time Zone Targeting Option

                                          Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

                                          Advertisers would like to have the option of which time zone is being used.

                                          38 votes
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                                            8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                            We have begun exploring providing this functionality. We’re planning to provide an option similar to ad extension scheduling where you can choose your account timezone or the searchers time zone. Please let us know how you plan to use this functionality and how much this impacts your business & search engine marketing today.

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