Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Allow Bing advertisers to target LinkedIn Audiences

    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

    56 votes
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      1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    • Bing Ads Needs to Stop charging for Repetitive Clicking

      There is a problem right now with PPC and it seems Bing Ads - Google ads words are failing to resolve the Issue. Which is Negligence! The systems are okay with taking hundreds of dollars for a single IP address Clicking their hearts away and unless you notify them within 60 days the funds are forfeited to the shareholders.
      Bing Ads Calls it comparative shopping however it has become a high level of Fraudulent clicks by competitors just looking to serve within the network. Two clicks should be the maximum Bing Ads charge on any keyword being clicked on by…

      69 votes
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        5 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • Show Bing Ads in Poland

        Make possible advertising with Bing Ads in Poland.

        234 votes
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          4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

          Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

        • 21 votes
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            2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Add filter for editorial disapprovals/flag areas in UI

            Bing Ads Editor has a ‘editorial disapprovals’ filter where you can view the flag areas of all editorial rejections on the account. This gives you a quick overview of the rejections and is helpful for the editorial team as well as account managers and coordinators.

            As the editorial team is encouraged to use Bing Ads UI rather than BAE it would make perfect sense to add this filter option to the UI as well. Using this filter, we can get a quick and clear overview of the disapprovals and in some cases, we could avoid the work process of populating…

            27 votes
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              2 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
            • Schedule Sitelink Extensions

              Ability to schedule sitelinks that would set themselves live at a certain time and then pause automatically.

              If your promotion is running from oct 1 until october the 4th, you put those dates in and dont worry about forgetting to enable/pause the sitelink.

              50 votes
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                1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
              • Custom Display URL on Expanded Text Ads

                Within Expanded Text Ads, the path URL takes the subdomain such as "store.contso.com" and uses it as a display URL. We would like the ability to override the subdomain and just display "contso.com" to add more creditability to the link.

                Is this possible?

                45 votes
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                  5 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                • Bring back the old image tracking pixel as an option

                  A lot of people myself included are having trouble with the UET system. Depending on the situation, I won't have the thank you page url because it's a third party. I can however use the cake platform to enter an image pixel. But with the current system, I can't general a pixel unless I know the thank you page url.

                  Please add the old pixel functionality back as an option.

                  41 votes
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                    5 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                  • Columns in report Gender and Age

                    Make possible:
                    1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
                    2) to add columns Conversions, CPA and Revenue

                    30 votes
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                      1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • Bring Back Campaign ID in columns

                      Add back Campaign ID to the columns list. Preferably under all levels Campaign, Adgroup, Ad, & Keyword.

                      19 votes
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • mainline bids

                        Currently when you select "edit" at the keyword level to increase bids, it only gives the option to increase to "Top of Page" or "First Page", but it gives estimates in the grid for best position, mainline and first page. It would be great to have all three options available. It also doesn't distinguish if "Top of Page" is "mainline" or "best position" so t the terminology is different and confusing for customers.

                        5 votes
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                          2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Location Based Dynamic Text

                          Using the location data that bing gathers from the searcher to allow an advertiser to show a location based ad. This makes it easier for someone advertising multiple locations to make sure they are showing the ad for the closest one.

                          9 votes
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                            1 comment  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                          • ad position conversion

                            Add a metric that shows the exact position of the ad for a conversion so we can correlate it with our sales results.

                            19 votes
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                              2 comments  ·  Flag idea as inappropriate…  ·  Admin →
                            • Action Based Modifers

                              Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered

                              12 votes
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                                0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                              • Allow image extensions to all Geo location

                                This extension hss a lot of benefits, and it should be available in all Geo locations

                                6 votes
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                                  1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                • Email pdf invoices directly to customers (instead of download link)

                                  Currently Bing Ads users listed as invoice email recipients in the UI receive a notification including a link to download the new invoices. Can we change the Setup and email the invoice pdfs directly to minimize the effort for our customers?

                                  8 votes
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                                    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Leverage browser caching

                                    We use PageSpeed Insights to improve speed and usability of our website (https://developers.google.com/speed/pagespeed/insights/). It flags Bing js as one with no caching on server side.

                                    Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
                                    Leverage browser caching for the following cacheable resources:

                                    https://bat.bing.com/bat.js (expiration not specified)

                                    Adding caching would improve page speed which influences other platforms too.

                                    23 votes
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                                      5 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Mobile Only Bidding Capabilities

                                      Issue: The current Device Bidding system does not allow you to bid down -100% Desktop Traffic. So you cannot (or it is very difficult and inconvenient to) create a "Mobile Only" campaign.

                                      Suggestion: Allow users to bid down Desktop -100% (like you can for Tablet and Mobile). Google allows this. Not sure why Microsoft/Bing does not.

                                      At the moment, we refuse to bid on any Bing Mobile traffic (typically 60%+ of our total) because of this issue.

                                      8 votes
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                                        0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Email Extension

                                        Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

                                        60 votes
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                                          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

                                          Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

                                        • Shopify Integration for shopping campaigns

                                          Please release an app that integrates Shopify with the Bing Merchant Center, similar to Google.

                                          10 votes
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                                            1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
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