Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Show search terms that received impressions but zero clicks (zero click search queries)

    It would be super useful to have a report of search terms that generated impressions but zero/no clicks aka zero click search queries.

    This would be beneficial because:

    1) We could find negative keywords to add to our campaigns without incurring the cost of paying for undesirable clicks

    2) We could find new search terms to target even if those search terms got no clicks.

    3) we could improve CTR by improving the relevancy of the search terms to our keywords

    4) we could improve Quality Scores by making sure the search terms are relevant to our keywords

    This zero-click…

    49 votes
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      1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Allow Bing advertisers to target LinkedIn Audiences

      Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

      151 votes
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        2 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • Add Labels to Bing ads Editor

        Please add labels to Bing Ads Editor

        48 votes
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          Gathering Feedback  ·  1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
        • Move keywords to another campaign.

          Move keywords to another campaign.

          You can only move with Copy & Paste keywords to another campaign.

          It would be useful to extend the following functions:

          1.- Selected keywords move to
          2.- Copy selected keywords

          44 votes
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            2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Bing Ads needs to send every account a Year End Tax Statment

            This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

            26 votes
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              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • Remarketing list size report

              It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

              17 votes
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                0 comments  ·  Flag idea as inappropriate…  ·  Admin →
              • Unlimited ads per ad group

                Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

                30 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Bing Ads Needs to Stop charging for Repetitive Clicking

                  There is a problem right now with PPC and it seems Bing Ads - Google ads words are failing to resolve the Issue. Which is Negligence! The systems are okay with taking hundreds of dollars for a single IP address Clicking their hearts away and unless you notify them within 60 days the funds are forfeited to the shareholders.
                  Bing Ads Calls it comparative shopping however it has become a high level of Fraudulent clicks by competitors just looking to serve within the network. Two clicks should be the maximum Bing Ads charge on any keyword being clicked on by…

                  154 votes
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                    3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                  • Sitelink ID dynamic URL parameter

                    To include a dynamic parameter (ex. keyword={keyword}) that dynamically captures sitelink ID and reports it in the URL string to properly attribute last click conversions to sitelink clicks

                    30 votes
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                      0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                    • Bing Product Ads (shopping) in Denmark

                      Right now, it's only available in U.S., United Kingdom, France, Germany and Australia.

                      When will Bing Product Ads and Shopping Campaigns be available in Denmark?

                      It would be an attractive product for many of our customers, as they are already advertising with great success on Google Shopping.

                      27 votes
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                        1 comment  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                      • Custom Combinations for Audiences

                        I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

                        At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

                        I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

                        The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

                        12 votes
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                          Started  ·  1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                        • Don't allow "close variation" terms for phrase or exact match keywords.

                          Most advertisers adding phrase or exact match keywords would expect them to function as described here: https://advertise.bingads.microsoft.com/en-us/resources/training/keyword-match-options
                          It is understood that "close variations" may trigger for grammatical variations as carefully outlined in the above link.

                          Unfortunately "close variations" also means "similar terms". See attached - my phrase match keyword is triggered by a search term that only contains one word in the phrase. This is not what I am expecting and means I need to carefully police all of my keywords by going back in and adding a number of negative keywords to combat the inaccuracies. That's just ridiculous.

                          I…

                          15 votes
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                            0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                          • Include Account Name in Automated Emails for Paused Accounts

                            Currently, in the automated emails sent out for paused accounts, it only lists the Bill-to customer and Account number. Please also include the Account name in these emails. It causes a lot of confusion when the Bill-to customer is an entirely different entity than the Account, which can often be the case.

                            30 votes
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                              0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • I was scammed out of $200 by Bing Ads promotion

                              Bing Ads sent me a promotional email on March 22, 2017 offering me $200 of "free advertising." The email included a Sign Up Now link, which I followed about a month later to create a new account. I assumed the $200 credit would be applied to my account.

                              Today, May 26, I reviewed my credit card statements, and was shocked to see charges over $150 from Bing Ads. I called support, and they told me I never applied a coupon code to the account. I had no idea I needed to do this. I went back and looked at the…

                              1 vote
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                                2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • New Bing accounts are getting Blocked without specifying any reason

                                Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

                                Please address this issue and give specific reasons.
                                Few accounts had no campaign. Just added payment methods and they got suspended.

                                Please take this issue seriously and at least release some press release regarding this issue.

                                4 votes
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                                  1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • being able to import labels

                                  One of the advertiser would like to have an option in importing his labels on his account.

                                  48 votes
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Mobile Only Bidding Capabilities

                                    Issue: The current Device Bidding system does not allow you to bid down -100% Desktop Traffic. So you cannot (or it is very difficult and inconvenient to) create a "Mobile Only" campaign.

                                    Suggestion: Allow users to bid down Desktop -100% (like you can for Tablet and Mobile). Google allows this. Not sure why Microsoft/Bing does not.

                                    At the moment, we refuse to bid on any Bing Mobile traffic (typically 60%+ of our total) because of this issue.

                                    35 votes
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                                      4 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                                    • UC browser (proxy browsers) in non-US countries being targeted for US only ads

                                      Hello,

                                      I want to run my campaign for US only traffic.

                                      When I run my ad, the incoming traffic to my site from Bing also contains traffic coming from proxy browsers like UC browsers (proxy browsers) etc. which are are originally from India, Pakistan etc. In my reports, I can see that those users are not from US but because the proxy service in their browser runs in US, they get targeted for my ad.

                                      It seems Bing (and its associates) does not check HTTP_X_FORWARDED_FOR header sent by proxy browsers.

                                      --------------------------------
                                      Normally when a user interacts with Bing, this would…

                                      10 votes
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                                        2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Show Bing Ads in Poland

                                        Make possible advertising with Bing Ads in Poland.

                                        285 votes
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                                          4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                                          Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

                                        • Timezone attribute in Reports API request

                                          Hi,
                                          we are able to specify a timezone that we want to use for the selected date range when creating a report from UI.

                                          Please, add a similar attribute to API request [1] to allow accurately scope reported data.

                                          Thanks.

                                          [1] https://msdn.microsoft.com/en-US/library/bing-ads-report-attributes-performance-statistics-guide.aspx

                                          28 votes
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                                            0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
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