Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Add a New Cost Per Click Parameter :)

    It would be game changing if a new parameter was added that would track cost(one of these: https://advertise.bingads.microsoft.com/en-us/blog/post/march-2016/new-tracking-parameters-for-urls-in-bing-ads) This would give the capability to pass a cost parameter that would pass the price of each click to a tracker.

    This would then give me and many others so much more flexibility. In my tracker, I can now see the conversions & revenue I get for each keyword, campaign, ad group, ad, etc, from other parameters, but with this feature I would then be able to see the profitability of each of those since the cost would be shown as…

    61 votes
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      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    • Allow Bing advertisers to target LinkedIn Audiences

      Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

      81 votes
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        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • Move keywords to another campaign.

        Move keywords to another campaign.

        You can only move with Copy & Paste keywords to another campaign.

        It would be useful to extend the following functions:

        1.- Selected keywords move to
        2.- Copy selected keywords

        24 votes
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          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Bing Ads Needs to Stop charging for Repetitive Clicking

          There is a problem right now with PPC and it seems Bing Ads - Google ads words are failing to resolve the Issue. Which is Negligence! The systems are okay with taking hundreds of dollars for a single IP address Clicking their hearts away and unless you notify them within 60 days the funds are forfeited to the shareholders.
          Bing Ads Calls it comparative shopping however it has become a high level of Fraudulent clicks by competitors just looking to serve within the network. Two clicks should be the maximum Bing Ads charge on any keyword being clicked on by…

          96 votes
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            3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
          • Sitelink ID dynamic URL parameter

            To include a dynamic parameter (ex. keyword={keyword}) that dynamically captures sitelink ID and reports it in the URL string to properly attribute last click conversions to sitelink clicks

            21 votes
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              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
            • Show Bing Ads in Poland

              Make possible advertising with Bing Ads in Poland.

              272 votes
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                4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

              • Allow the advertising of CBD Oils and Hemp Oils.

                The use of CBD and Hemp oils are all natural. Please revise your policies for advertising these types of products.

                10 votes
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                  0 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                • Unlimited ads per ad group

                  Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

                  15 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Timezone attribute in Reports API request

                    Hi,
                    we are able to specify a timezone that we want to use for the selected date range when creating a report from UI.

                    Please, add a similar attribute to API request [1] to allow accurately scope reported data.

                    Thanks.

                    [1] https://msdn.microsoft.com/en-US/library/bing-ads-report-attributes-performance-statistics-guide.aspx

                    24 votes
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                      0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                    • Mobile Only Bidding Capabilities

                      Issue: The current Device Bidding system does not allow you to bid down -100% Desktop Traffic. So you cannot (or it is very difficult and inconvenient to) create a "Mobile Only" campaign.

                      Suggestion: Allow users to bid down Desktop -100% (like you can for Tablet and Mobile). Google allows this. Not sure why Microsoft/Bing does not.

                      At the moment, we refuse to bid on any Bing Mobile traffic (typically 60%+ of our total) because of this issue.

                      24 votes
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                        3 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                      • 30 votes
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                          1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • being able to import labels

                          One of the advertiser would like to have an option in importing his labels on his account.

                          26 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Include Account Name in Automated Emails for Paused Accounts

                            Currently, in the automated emails sent out for paused accounts, it only lists the Bill-to customer and Account number. Please also include the Account name in these emails. It causes a lot of confusion when the Bill-to customer is an entirely different entity than the Account, which can often be the case.

                            15 votes
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                              0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Adwords import improvement bidding

                              We started to try out importing some of our campaigns from Adwords to Bing. In Adwords we are using Target CPA bidding as that one gave us the best results, but when as Bing doesn't support this bidding strategy the import of the bids turned the Target CPA-s values for CPC.
                              Even if you are not supporting Target CPA it would be a good optional feature to use the prev. month's avg. cpc-s of keywords in AdWords as target keyword CPC-s in Bing after the import. The data is there, and could be used ideally even with a multiplier option.…

                              15 votes
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                                0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                              • 13 votes
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                                  0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Custom Display URL on Expanded Text Ads

                                  Within Expanded Text Ads, the path URL takes the subdomain such as "store.contso.com" and uses it as a display URL. We would like the ability to override the subdomain and just display "contso.com" to add more creditability to the link.

                                  Is this possible?

                                  49 votes
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                                    5 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                  • office 365

                                    Direct Support within Office 365 Administration Portal would be a huge benefit. Or, at the least, allow Microsoft Office 365 Login credentials to work as a "Microsoft Account". It is terrible that one must create a Microsoft Account when you can already access many of the Microsoft Platforms using your Office 365 account. Combined Ads and Office 365 billing would be a nice bonus. But, what it really comes down to is if you create a new Microsoft Account using your Office 365 login/email, then you may expect your Office 365 apps to stop working correctly on your PC if…

                                    13 votes
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                                      4 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Support Reporting of Offline Conversion back to Bing outside the browser context (API, etc.)

                                      Conversions occur at our clients' sites. Some of the clients cannot plant client image pixel (script, iframe etc.) in conversion page.
                                      We do have API access to these clients and can retrieve all conversions and get to the sources of the conversion.
                                      The problem is - Bing (in contrary to Adwords) does not support report the conversion back to them - Bing rely solely on cookies when matching the conversion with its click origin.
                                      InAdwords, a unique token is passed in GCLID query parameter, and we report this ID to google when a conversion occurs.
                                      Implementing this feature has business…

                                      7 votes
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                                        1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                      • 7 votes
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                                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Columns in report Gender and Age

                                          Make possible:
                                          1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
                                          2) to add columns Conversions, CPA and Revenue

                                          30 votes
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                                            1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
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