Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Stop the Corruption of Match Types

    Bing has started changing how their match types work. For example, the term "comfortable bed" is matching to air comfort mattress. The keyword "coolsculpting" is showing up on colonics in houston. "fat freeze" has become fat-free meals. "doctors in manhattan" has become ent hospital in manhattan. This is just a very small sampling.

    And now today, I found where Bing is doing this for EXACT match terms: the term [rubber boots] has become rubber boots for women.

    I suggesting checking out your search queries as we are seeing this all our clients. We've had keywords that were performing very well…

    109 votes
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      4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Click to Call Only Ad

      Can you have include click to call only ads for smartphone devices.

      50 votes
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        7 comments  ·  Flag idea as inappropriate…  ·  Admin →
      • Automation Does not show which campaigns you have selected

        When you set up Automation on specific campaigns you cannot see which campaigns you have selected after you save. Which makes it impossible to remember what actions you had set on you different campaigns.

        21 votes
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          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Add a confirmation message after topping up a prepay account

          It would be nice if there wsa some sort of confirmation after adding funds to a prepay account via debit card. If there should be then it doesn't work.

          After making a payment there is no confirmation message at all and the page redirects (in my case back to the billing page).

          To make matters worse there was a banner at the top of the page insisting that there were no funds in the account.

          EVENTUALLY this banner changed to let me know that my details had been received and should soon be processed. Surely this should appear instantly?

          A…

          48 votes
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            7 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

            Thanks for the great feedback.

            We are currently working on giving instantaneous messaging for prepay payments, including appropriate messaging for when they have succeeded or failed.

            This solution will not only inform about the status of the payment authorization, but it will immediately reflect a successful payment in the account balance.

            Please stay tuned as this idea will be updated once the functionality is available.

          • Rolling Insertion order option

            Yahoo had this feature but now it is incredibly manual. The feature should allow an advertiser to set an IO amount for the month and select a number of months and have the IOs auto-populate month on month. I have an account with 60 IOs and am limited by your credit limits so have to create 60 IOs month on month or my accounts go dead. Really not a great user experience here.

            208 votes
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              2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Agency alerts

              Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

              109 votes
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                2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
              • make bingads available in Nepal

                There are many people in Nepal who want to go ahead through Bingads but currently it is not available in Nepal. I am surprised, why Bingads is available in selected country? Everyone will pay for the service they use, its not surely for free. Then why just Bingads cant be made available in all countries? I have seen in Nepal, there are many young minds, who are losing their hope to go ahead thorough marketing, only because they are not getting chance to use Bingads. And I am also one of them. Please understand us.

                15 votes
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                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                • Automation Scripts (AdWords Style)

                  Account-level scripts can be used for many account management tasks including link scans, performance reports, automated bidding, etc. I would love to be able to run the same scripts in Bing Ads that I run in AdWords.

                  38 votes
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                    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Annotation Release Updates, Visibility, Add/Remove Functionality

                    Please make it possible for there to be release updates on annotations which are being tested/widely released, this way everyone knows what to expect, the benefits and can then evaluate if the benefits outweigh any potential cons associated with the business.
                    As well, please provide the ability to know when annotations are being used for the account. For the same reason mentioned above. Many annotations may be useful but for some business they might not be beneficial due to industry regulation, etc.
                    Lastly, please provide a way for annotation add/removal functionality directly in our accounts.

                    15 votes
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                      1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                    • Add a delay to the delivery status dialog box when scrolling over the ellipsis box in the delivery column.

                      The dialog box for the real time delivery status pops up every time I scroll over the ellipsis box in the delivery column in the interface. Add a delay or make the ellipsis box clickable to avoid having the dialog box inadvertently pop up and get in the way.

                      12 votes
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                        0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                      • Import campaigns from AdWords

                        In the UI, selecting campaigns for the import from AdWords into Bing Ads could be made easier.
                        Currently it is not possible to either sort the campaigns in alphabetical order or to search for specific campaigns. Campaigns are listed in order of the Campaing IDs.

                        53 votes
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                          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Callout Extensions - Bulk Uploading

                          Bulk Uploading would be awesome! Also adding them in Editor would be easier as well. Right now you have to add them in the UI by campaign and it is not efficient. It would be great if you could have the same option they have in Google where you can add in Account level callout extensions when you have a lot of campaigns in your account!

                          15 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Allow Negative Audience targeting

                            Allow advertisers to use remarketing lists as negative audiences.

                            22 votes
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                              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                            • Please add a column for MerchantProductId in the GoalsAndFunnelsReport

                              It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the ProductOfferPerformanceReport, it would give us the performance data we need for a particular product in a shopping campaign to be able to know what kind of bid to set for it.

                              26 votes
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                                0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                              • Correct filter in Bing Ad Editor so that account exports can filter for Active Ad Groups within Active Campaigns instead of just campaigns.

                                When exporting files from Bing Ads Editor, it prompts you to choose "Entire Account" or "Selected Campaigns and/or Ad Groups". When I select "Selected Campaigns and/or Ad Groups" and then click the "Active" filter at the bottom of the box all the active campaigns are selected and I was under the impression all the active ad groups were also selected. Instead all the active campaigns are selected and then ALL ad groups whether active or not are also selected so instead of pulling active ad groups in active campaigns, I am pulling all ad groups in active campaigns which is…

                                15 votes
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                                  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                • Longer Look-back Window for Reporting

                                  Within both the UI and Reports tab, the look-back window for reports should go at least 5 years back. They window should also be consistent across all report types.

                                  There are instances when Clients would request or need to pull data that's older than what's currently allowed and not having it available creates a huge inconvenience for all parties.

                                  18 votes
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                                    2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Bulk Image Extension Upload

                                    Ability to upload the same image extension to multiple campaigns

                                    11 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Enable "Ad preview and diagnostics tool" for more Language / Location combinations

                                      For example the combination of the language "French" and the location "Switzerland" is not yet supportet but would make sense for the French speaking part of switzerland

                                      19 votes
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                                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Geo reporting on the zip code level

                                        Be able to segment geo locations down to the zip code level, particularly if these are already established in your campaign settings

                                        6 votes
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                                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Accept Prepaid Card for pyament

                                          Hello Everyone,

                                          This is Sabbir, I am from Bangladesh.

                                          Where I live, paypal is not available and the best method for payment is prepaid card. But sorry to say, bing ads do not support this option. So I have to go with a long hassle of bank transfer. Believe me it just made me slow now. Now I have to go to bank, make sure I add the proper identifier so that the fund can be added to my account. It is time consuming and now I am not sure when I will be able to do it.

                                          So, people…

                                          4 votes
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                                            0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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