Allow automatic bidding, similar to Google Adwords.
Google allows automatic bidding where it determines the appropriate bid for a keyword. Modifications are allowed to set a max CPC. This makes management of large campaigns easier.
Automated bidding is now available in Bing Ads. You can learn more about the new enhanced CPC bid strategy from here – https://advertise.bingads.microsoft.com/en-us/blog/post/august-2016/get-more-conversions-with-the-new-enhanced-cpc-bid-strategy
Thanks for the great suggestion and please keep it coming.
Nick Colombo commented
Similar to adwords, Bing could allow users to create bid strategies that use formulas that take into account placement on the page + bidding increases and decreases based on set variables.
This would allow keywords that wish to be placed high to have a bid strategy that, if this shared bid strategy is applied, would increase the bid to get the ad to a certain spot (first page + 15%) or top spot (top of first page + 20%) for example.
We could then use these under a "bid strategy" tab in the interface: "use campaign bid strategy".
Is it possible to have one's keyword bids automatically adjusted to match a choice of best position, mainline or first page, up to a certain bid?
alex phillips commented
i feel that this will help. howvere until Bing sort out real time data it will be hard for them to add rules, especially those who use bing ads and their bidding stratergy is very aggressive as mine is
I agree! This will help us keep up with our competitors. It's an important feature and makes it easier for the customer.
Please add auto bidding