Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Show Bing Ads in Poland

    Make possible advertising with Bing Ads in Poland.

    144 votes
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      3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

      Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

    • Allow Separate bid adjustments to be set for each device from -100% to +900%

      Now that Google allows for unique bid adjustments to be set for each device (mobile, tablet, desktop) from -100% to +900%, I would love to have the same capabilities in Bing. Thanks!

      91 votes
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        6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

        We’re currently gathering feedback on this change. What bid adjustment ranges are you interested in us supporting for PC & tablet bidding. Would also love some context on why you want those ranges. ROI? Dedicated products per device? Etc.

        Thanks for the great feedback so far.

      • Email Extension

        Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

        50 votes
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          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
        • Expanded text ads

          As Adwords launch a new feature of extended text ads, it'll be better if you'll have this feature so advertisers will not encounter any issues when we attempt to import it to Bing UI.

          https://support.google.com/adwords/answer/7048854?hl=en

          31 votes
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            1 comment  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
          • ad position conversion

            Add a metric that shows the exact position of the ad for a conversion so we can correlate it with our sales results.

            6 votes
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              0 comments  ·  Flag idea as inappropriate…  ·  Admin →
            • The ability to add extensions at the account level

              Especially for Location Extensions when the campaigns are targeted nationally. Rather than apply Location Extensions campaign by campaign, upload the entire list of locations to the account and have it apply to all campaigns automatically. Since the platform will automatically serve the location that's closest to the user anyways.

              48 votes
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                1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
              • Update negative phrase match logic

                The current negative phrase match setup makes it impossible to negative match some of the terms I need to avoid. For example, say I want to avoid anything containing "Progressive". Current phrase match rules will only negative match the query if "progressive" is a standalone word. Broad match is too broad (I want "auto insurance") and exact match can only be done afterwards on long-tail queries. How can I negative something like "progressiveagent" where there should be a space, but isn't?

                24 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Bing Product Ads and Shopping Campaigns in Canada

                  Bing Product Ads and Shopping Campaigns in Canada:
                  https://advertise.bingads.microsoft.com/en-us/solutions/ad-products/bing-shopping-campaigns

                  Right now, it's only available in U.S., United Kingdom, France, Germany and Australia.

                  When will Bing Product Ads and Shopping Campaigns be available in Canada?

                  Advertisers in Canada will spend more in Bing / Yahoo if product ads are available.

                  17 votes
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                    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                  • Click to Call Only Ad

                    Can you have include click to call only ads for smartphone devices.

                    102 votes
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                      Gathering Feedback  ·  10 comments  ·  Flag idea as inappropriate…  ·  Admin →
                    • Unable to see 0-click search terms in Bing Ads reporting

                      This is needed to find out what search terms are not getting us clicks
                      If I use broad match I need to know what search terms are not working for me

                      12 votes
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                        1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • Allow multiple (more than 1) agencies linkage per account

                        The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

                        Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

                        119 votes
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                          1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • keyword planner

                          In keywords planner, there is no option to add the recommendations to an existing ad group. It will only create a new one with the words in there. There needs to be a function to add the keywords to my ad group. And it is still not user friendly.

                          3 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Ad Extension Outputs in Bulk Operations Tool

                            Please add the ability to download Image, App, and Call Extensions when building a spreadsheet through the Bulk Operations Tool

                            20 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Automation Scripts (AdWords Style)

                              Account-level scripts can be used for many account management tasks including link scans, performance reports, automated bidding, etc. I would love to be able to run the same scripts in Bing Ads that I run in AdWords.

                              93 votes
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                                2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Increase Limit from 5 to 10 triggers per Automated Rule

                                Increase Limit from 5 to 10 triggers per Automated Rule as is available in Google Adwords. Client request.

                                7 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Prepaid cards should be accepted - 2

                                  We spend thousands of dollars each year with Google Adwords: we pay in advance with a prepaid credit card; with Bing Ads is not possible to use prepaid credit card, so we will not do campaigns with Bing Ads, as a matter of principle.
                                  Change this policy to avoid losing customers.

                                  15 votes
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                                    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Geolocation Report

                                    It will be super useful if the geolocation report could break down the information at the keyword level. That way we can see which keyword received the click and from where on the same report.

                                    3 votes
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                                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • andu

                                      Leart

                                      1 vote
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                                        1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Shared Library: Website Exclusions & IP

                                        A couple of syndicated search partners ruin the traffic. Just like there is a shared library for negative keywords. There should be one for IP and Websites.

                                        4 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • make bingads available in Nepal

                                          There are many people in Nepal who want to go ahead through Bingads but currently it is not available in Nepal. I am surprised, why Bingads is available in selected country? Everyone will pay for the service they use, its not surely for free. Then why just Bingads cant be made available in all countries? I have seen in Nepal, there are many young minds, who are losing their hope to go ahead thorough marketing, only because they are not getting chance to use Bingads. And I am also one of them. Please understand us.

                                          27 votes
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                                            1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                                            Can you clarify what is meant by showing Bing Ads in Nepal for your use case. Are you asking for the ability to target users searching from Nepal or the ability to sign up for Bing Ads as an advertiser in Nepal?

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