Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Allow multiple (more than 1) agencies linkage per account

    The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

    Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

    76 votes
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      1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Rolling Insertion order option

      Yahoo had this feature but now it is incredibly manual. The feature should allow an advertiser to set an IO amount for the month and select a number of months and have the IOs auto-populate month on month. I have an account with 60 IOs and am limited by your credit limits so have to create 60 IOs month on month or my accounts go dead. Really not a great user experience here.

      170 votes
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        1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Agency alerts

        Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

        82 votes
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          2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Add a confirmation message after topping up a prepay account

          It would be nice if there wsa some sort of confirmation after adding funds to a prepay account via debit card. If there should be then it doesn't work.

          After making a payment there is no confirmation message at all and the page redirects (in my case back to the billing page).

          To make matters worse there was a banner at the top of the page insisting that there were no funds in the account.

          EVENTUALLY this banner changed to let me know that my details had been received and should soon be processed. Surely this should appear instantly?

          A…

          37 votes
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            5 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Import campaigns from AdWords

            In the UI, selecting campaigns for the import from AdWords into Bing Ads could be made easier.
            Currently it is not possible to either sort the campaigns in alphabetical order or to search for specific campaigns. Campaigns are listed in order of the Campaing IDs.

            44 votes
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              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Automation Scripts (AdWords Style)

              Account-level scripts can be used for many account management tasks including link scans, performance reports, automated bidding, etc. I would love to be able to run the same scripts in Bing Ads that I run in AdWords.

              15 votes
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                2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Enable "Ad preview and diagnostics tool" for more Language / Location combinations

                For example the combination of the language "French" and the location "Switzerland" is not yet supportet but would make sense for the French speaking part of switzerland

                13 votes
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                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                • Filter for several campaigns at the same time

                  If we want to set a rule for just a few campaigns, we can't select several campaigns at the same time. There should be the possibility (like in google adwords) to filter by "campaign". There you should be able to choose the campaigns you need.

                  43 votes
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                    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Response Time On Feed Issues...

                    I've been a programmer for over 15 years and I know you guys could do better. The company I work for HardwareTools.com would love to give Bing our business. We've been waiting almost two weeks for a response from the technology department not sales, they have been great, the technology department. We have had no activity from our feed and therefore can not do business with Bing. We've done everything to resolve the issue, but no response from the technological aspect of our shopping feed not working. Please advise, Bing (Microsoft)

                    10 votes
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                      1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                    • Opportunities suggestions are really bad

                      It's been a few times that I look into opportunities in Bing, wondering if they will suggest something relevant, that could actually help me... not at all.

                      They contains some of my negative keywords, for a start !
                      Also, I am in a very targeted industry and the suggestions are very generic. If I were a fool and applied them all, I would lose so much, it's ridiculous. Sometimes it makes me laugh how much the suggestions are bad.
                      I took the time to look at each one of them, to make sure, to see if maybe some suggestions could…

                      11 votes
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                        3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • 3rd Party Tech Support Not Allowed Rule Is Not Good For Everyone Big Number Of Genuine Advertisers Are Also Getting Affected With This Rule.

                        3rd Party Tech Support Not Allowed Rule Is Not Good For Everyone Big Number Of Genuine Advertisers Are Also Getting Affected With This Rule.

                        Read The Chat Conversation To Know What Someone Can Feel In Case Of Being Genuine.

                        3 votes
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                          2 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                        • systemwide deployment with customizable installation path

                          There needs to be some way, preferably via commandline, to deploy the Bing Ads Editor, preferably silently, into a folder of the admin's choice.
                          As of yet, the BAE installs itself into the user's %appdata% folder.

                          7 votes
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                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                          • In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

                            In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

                            9 votes
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                              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Here's an idea. Ensure your system works all the time.

                              These regular outages and data problems are one reason why Google is making 15 billion a year and you are not.

                              4 votes
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                                0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                              • Please send account holders email alerts of known issues such as the current reporting issue. We need to know about things like this.

                                Please send account holders email alerts of known issues such as the current reporting issue that affected reports but not ad delivery. This was the 2/6 issue.

                                4 votes
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                                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                • Export Reports w/ Custom Columns

                                  It would be great to be able to not only save a set of custom columns but also export data in this format to make reporting easier - just like Facebook and Adwords do already. Right now the performance reporting data is way more comprehensive than the typical advertiser needs it to be...

                                  4 votes
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                                    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                    We’re working to improve the way exporting data handles columns so you only get the data that you need.

                                    When we are finished, you will be able to download the exact view that you have in your grid instead of all the columns that you may or may not be interested in.

                                    /jamie

                                  • Allow adding of negative keywords direct from the dimensions tab

                                    In the dimensions tab (either in Campaigns or AdGroups) you can easily see all the search terms data. It would be great to be able to select terms here and directly add them as negative keywords (or other match type!)

                                    4 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • thank you for the discouragement im sure you would like to take my ideas and make them your own

                                      some people will never change i feel sorry for you you need to be a bit more encouraging

                                      4 votes
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                                        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Search queries from Cortana and Siri in Bing Ads performance reports

                                        With the nature of search evolving rapidly in the mobile environment, it would be highly beneficial to be able to analyze KPIs and share of search queries coming from Cortana and Siri in the Bing Ads performance reports. This will help advertisers to further refine their keyword portfolio and adapt to more innovative ways of search.

                                        2 votes
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                                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • 6 votes
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                                            1 comment  ·  Flag idea as inappropriate…  ·  Admin →
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