Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

You've used all your votes and won't be able to post a new idea, but you can still search and comment on existing ideas.

There are two ways to get more votes:

  • When an admin closes an idea you've voted on, you'll get your votes back from that idea.
  • You can remove your votes from an open idea you support.
  • To see ideas you have already voted on, select the "My feedback" filter and select "My open ideas".
(thinking…)

Enter your idea and we'll search to see if someone has already suggested it.

If a similar idea already exists, you can support and comment on it.

If it doesn't exist, you can post your idea so others can support it.

Enter your idea and we'll search to see if someone has already suggested it.

  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. Add a New Cost Per Click Parameter :)

    It would be game changing if a new parameter was added that would track cost(one of these: https://advertise.bingads.microsoft.com/en-us/blog/post/march-2016/new-tracking-parameters-for-urls-in-bing-ads) This would give the capability to pass a cost parameter that would pass the price of each click to a tracker.

    This would then give me and many others so much more flexibility. In my tracker, I can now see the conversions & revenue I get for each keyword, campaign, ad group, ad, etc, from other parameters, but with this feature I would then be able to see the profitability of each of those since the cost would be shown as…

    105 votes
    Vote
    Sign in
    Check!
    (thinking…)
    Reset
    or sign in with
    • facebook
    • google
      Password icon
      I agree to the terms of service
      Signed in as (Sign out)
      You have left! (?) (thinking…)
      1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    • Allow Bing advertisers to target LinkedIn Audiences

      Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

      137 votes
      Vote
      Sign in
      Check!
      (thinking…)
      Reset
      or sign in with
      • facebook
      • google
        Password icon
        I agree to the terms of service
        Signed in as (Sign out)
        You have left! (?) (thinking…)
        1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • Show search terms that received impressions but zero clicks (zero click search queries)

        It would be super useful to have a report of search terms that generated impressions but zero/no clicks aka zero click search queries.

        This would be beneficial because:

        1) We could find negative keywords to add to our campaigns without incurring the cost of paying for undesirable clicks

        2) We could find new search terms to target even if those search terms got no clicks.

        3) we could improve CTR by improving the relevancy of the search terms to our keywords

        4) we could improve Quality Scores by making sure the search terms are relevant to our keywords

        This zero-click…

        29 votes
        Vote
        Sign in
        Check!
        (thinking…)
        Reset
        or sign in with
        • facebook
        • google
          Password icon
          I agree to the terms of service
          Signed in as (Sign out)
          You have left! (?) (thinking…)
          1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
        • Move keywords to another campaign.

          Move keywords to another campaign.

          You can only move with Copy & Paste keywords to another campaign.

          It would be useful to extend the following functions:

          1.- Selected keywords move to
          2.- Copy selected keywords

          39 votes
          Vote
          Sign in
          Check!
          (thinking…)
          Reset
          or sign in with
          • facebook
          • google
            Password icon
            I agree to the terms of service
            Signed in as (Sign out)
            You have left! (?) (thinking…)
            2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Bing Ads needs to send every account a Year End Tax Statment

            This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

            26 votes
            Vote
            Sign in
            Check!
            (thinking…)
            Reset
            or sign in with
            • facebook
            • google
              Password icon
              I agree to the terms of service
              Signed in as (Sign out)
              You have left! (?) (thinking…)
              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • Add Labels to Bing ads Editor

              Please add labels to Bing Ads Editor

              37 votes
              Vote
              Sign in
              Check!
              (thinking…)
              Reset
              or sign in with
              • facebook
              • google
                Password icon
                I agree to the terms of service
                Signed in as (Sign out)
                You have left! (?) (thinking…)
                Gathering Feedback  ·  1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
              • Bing Ads Needs to Stop charging for Repetitive Clicking

                There is a problem right now with PPC and it seems Bing Ads - Google ads words are failing to resolve the Issue. Which is Negligence! The systems are okay with taking hundreds of dollars for a single IP address Clicking their hearts away and unless you notify them within 60 days the funds are forfeited to the shareholders.
                Bing Ads Calls it comparative shopping however it has become a high level of Fraudulent clicks by competitors just looking to serve within the network. Two clicks should be the maximum Bing Ads charge on any keyword being clicked on by…

                145 votes
                Vote
                Sign in
                Check!
                (thinking…)
                Reset
                or sign in with
                • facebook
                • google
                  Password icon
                  I agree to the terms of service
                  Signed in as (Sign out)
                  You have left! (?) (thinking…)
                  3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                • Unlimited ads per ad group

                  Currently ad groups are limited with the numbers of ads you can have within an ad group. If Bing could PLEASE open this up to be unlimited. It's quite frustrating when you need to create new duplicate ad groups within Bing, as these then don't lineup with Google when you're doing imports. :)

                  26 votes
                  Vote
                  Sign in
                  Check!
                  (thinking…)
                  Reset
                  or sign in with
                  • facebook
                  • google
                    Password icon
                    I agree to the terms of service
                    Signed in as (Sign out)
                    You have left! (?) (thinking…)
                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Sitelink ID dynamic URL parameter

                    To include a dynamic parameter (ex. keyword={keyword}) that dynamically captures sitelink ID and reports it in the URL string to properly attribute last click conversions to sitelink clicks

                    30 votes
                    Vote
                    Sign in
                    Check!
                    (thinking…)
                    Reset
                    or sign in with
                    • facebook
                    • google
                      Password icon
                      I agree to the terms of service
                      Signed in as (Sign out)
                      You have left! (?) (thinking…)
                      0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                    • Include Account Name in Automated Emails for Paused Accounts

                      Currently, in the automated emails sent out for paused accounts, it only lists the Bill-to customer and Account number. Please also include the Account name in these emails. It causes a lot of confusion when the Bill-to customer is an entirely different entity than the Account, which can often be the case.

                      30 votes
                      Vote
                      Sign in
                      Check!
                      (thinking…)
                      Reset
                      or sign in with
                      • facebook
                      • google
                        Password icon
                        I agree to the terms of service
                        Signed in as (Sign out)
                        You have left! (?) (thinking…)
                        0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Custom Combinations for Audiences

                        I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

                        At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

                        I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

                        The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

                        9 votes
                        Vote
                        Sign in
                        Check!
                        (thinking…)
                        Reset
                        or sign in with
                        • facebook
                        • google
                          Password icon
                          I agree to the terms of service
                          Signed in as (Sign out)
                          You have left! (?) (thinking…)
                          1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                        • UC browser (proxy browsers) in non-US countries being targeted for US only ads

                          Hello,

                          I want to run my campaign for US only traffic.

                          When I run my ad, the incoming traffic to my site from Bing also contains traffic coming from proxy browsers like UC browsers (proxy browsers) etc. which are are originally from India, Pakistan etc. In my reports, I can see that those users are not from US but because the proxy service in their browser runs in US, they get targeted for my ad.

                          It seems Bing (and its associates) does not check HTTP_X_FORWARDED_FOR header sent by proxy browsers.

                          --------------------------------
                          Normally when a user interacts with Bing, this would…

                          10 votes
                          Vote
                          Sign in
                          Check!
                          (thinking…)
                          Reset
                          or sign in with
                          • facebook
                          • google
                            Password icon
                            I agree to the terms of service
                            Signed in as (Sign out)
                            You have left! (?) (thinking…)
                            2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                          • being able to import labels

                            One of the advertiser would like to have an option in importing his labels on his account.

                            42 votes
                            Vote
                            Sign in
                            Check!
                            (thinking…)
                            Reset
                            or sign in with
                            • facebook
                            • google
                              Password icon
                              I agree to the terms of service
                              Signed in as (Sign out)
                              You have left! (?) (thinking…)
                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Show Bing Ads in Poland

                              Make possible advertising with Bing Ads in Poland.

                              284 votes
                              Vote
                              Sign in
                              Check!
                              (thinking…)
                              Reset
                              or sign in with
                              • facebook
                              • google
                                Password icon
                                I agree to the terms of service
                                Signed in as (Sign out)
                                You have left! (?) (thinking…)
                                4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                                Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

                              • Timezone attribute in Reports API request

                                Hi,
                                we are able to specify a timezone that we want to use for the selected date range when creating a report from UI.

                                Please, add a similar attribute to API request [1] to allow accurately scope reported data.

                                Thanks.

                                [1] https://msdn.microsoft.com/en-US/library/bing-ads-report-attributes-performance-statistics-guide.aspx

                                28 votes
                                Vote
                                Sign in
                                Check!
                                (thinking…)
                                Reset
                                or sign in with
                                • facebook
                                • google
                                  Password icon
                                  I agree to the terms of service
                                  Signed in as (Sign out)
                                  You have left! (?) (thinking…)
                                  0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                • Device bidding done in main screen on Bing Ads Editor

                                  Device bidding done in main screen on Bing Ads Editor. Instead of having to change it in a separate screen in settings have it similarly to AdWords Editor's ability to change it within the same ad group or campaign view screen

                                  17 votes
                                  Vote
                                  Sign in
                                  Check!
                                  (thinking…)
                                  Reset
                                  or sign in with
                                  • facebook
                                  • google
                                    Password icon
                                    I agree to the terms of service
                                    Signed in as (Sign out)
                                    You have left! (?) (thinking…)
                                    Gathering Feedback  ·  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                  • 42 votes
                                    Vote
                                    Sign in
                                    Check!
                                    (thinking…)
                                    Reset
                                    or sign in with
                                    • facebook
                                    • google
                                      Password icon
                                      I agree to the terms of service
                                      Signed in as (Sign out)
                                      You have left! (?) (thinking…)
                                      1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Allow for unlimited sub-accounts for agencies

                                      Many clients don't want to be bothered with creating online advertising accounts. That is why they hire an agency to begin with.

                                      It also creates the issue of having individual log ins per client which is very inefficient.

                                      As well many changes that agencies make could be utilized across multiple clients instead of having to re-enter the same information over and over again.

                                      8 votes
                                      Vote
                                      Sign in
                                      Check!
                                      (thinking…)
                                      Reset
                                      or sign in with
                                      • facebook
                                      • google
                                        Password icon
                                        I agree to the terms of service
                                        Signed in as (Sign out)
                                        You have left! (?) (thinking…)
                                        0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                      • 23 votes
                                        Vote
                                        Sign in
                                        Check!
                                        (thinking…)
                                        Reset
                                        or sign in with
                                        • facebook
                                        • google
                                          Password icon
                                          I agree to the terms of service
                                          Signed in as (Sign out)
                                          You have left! (?) (thinking…)
                                          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Bing Product Ads (shopping) in Denmark

                                          Right now, it's only available in U.S., United Kingdom, France, Germany and Australia.

                                          When will Bing Product Ads and Shopping Campaigns be available in Denmark?

                                          It would be an attractive product for many of our customers, as they are already advertising with great success on Google Shopping.

                                          15 votes
                                          Vote
                                          Sign in
                                          Check!
                                          (thinking…)
                                          Reset
                                          or sign in with
                                          • facebook
                                          • google
                                            Password icon
                                            I agree to the terms of service
                                            Signed in as (Sign out)
                                            You have left! (?) (thinking…)
                                            1 comment  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                          ← Previous 1 3 4 5 99 100
                                          • Don't see your idea?

                                          Feedback and Knowledge Base