Allow more than 6 goals per account
Currently the system limits goals per account to 6. This is severely restrictive when running campaigns with multiple landing page promotions which would be best served with unique goals for each. Increasing this number would be helpful to many advertisers.
The ability to create more than 6 goals is now available via Universal Event Tracking which you can learn more about from http://advertise.bingads.microsoft.com/en-us/blogpost/129483/bing-ads-blog/universal-event-tracking-a-new-and-improved-way-to-track-your-sites-activities-in-bing-ads
Thanks for your feedback and please let us know if you have any additional feedback on setting goals in Bing Ads.
Nishant Gupta commented
We are completely revamping the way we will support conversion tracking later this year. Amongst other things, it will allow you to specify any number of goals and will not even require separate tags to track the goals! Stay tuned!