How can we improve Bing Ads to create a better experience?

Allow bidding by CPA (cost per acquisition) instead of CPC

I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

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    Greg HollandGreg Holland shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
    RalphRalph shared a merged idea: Conversion Optimizer  ·   · 
    started  ·  dareoAdmindareo (Admin, Bing Ads) responded  · 

    Thank you for letting us know type of automation is valuable to you. We appreciate your input and may reach out to you for more information in the future!

    7 comments

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      • EddieEddie commented  ·   ·  Flag as inappropriate

        Before Adword's offered conversion optimizer, they had eCPC, enhanced CPC, where you'll allow the system to increase your max bid on higher convertible traffic. An eCPC feature would be helpful as well

      • SumitSumit commented  ·   ·  Flag as inappropriate

        yes, it would be really helpful if Bing Ads starts Conversion Optimizer.

      • RalphRalph commented  ·   ·  Flag as inappropriate

        Currently we are using Marin as a bid management tool to achieve our cpa goals and target margins.

      • RalphRalph commented  ·   ·  Flag as inappropriate

        Your competitor (Google) offers conversion optimizer with max cpa goals. Our team finds this tool very valuable, and Highly recommends Adcenter implementation.

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