Keyword editing in adCenter Desktop
Please allow keyword editing in the adCenter Desktop. Deleting the whole keyword and creating a new one is not a good alternative.
Once you have posted keywords in editor they aren't editable. Make it so!
Imagine a world where your phrase match keywords that have received no impressions can just have "+" dropped in front and re-posted without copy/paste swelling the number of keywords you have.
Bing recently took away the ability to change keywords, it said, for Quality Score purposes. Now the only way to 'change' a keyword is to delete it and add a new one. It's the same in both the UI and desktop. Couldn't you just reset the QS once a keyword is changed?
Marta Beltran commented
Many customers are requesting this feature. Please allow editing at kw level in the Editor. Google allows it.
Jordan McClements commented
Bring it back please.