Bing Ads Feature Suggestion Forum

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Please Undo Desktop/Laptop and Tablet Combined Targeting

    I appreciate the fact that Bing Ads is doing everything possible to make the user experience a good one.

    However, the merger of desktop/laptop and tablet targeting under one category has proven to be extremely detrimental to our campaigns as the two simply do not convert at same rate, and as a result the non-productive device is consuming precious campaign budgeting that was well spent on the productive device; thus this newly combined device targeting is making campaigns unsustainable from an ROI standpoint.

    As an alternative to undoing the device targeting merger, please consider adding bid reduction/increase functionality to both…

    81 votes
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      3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Allow targeting by county

      It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

      43 votes
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        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Zip Code Exclusions

        Bing Ads UI has a feature to exclude zip codes while bing ads editor does not have any of such feature. As we have started to get client requests to work on such tasks, can we add this as a feature in BAE as well.

        13 votes
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          1 comment  ·  Flag idea as inappropriate…  ·  Admin →
        • Better Filters

          Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

          25 votes
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            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • Include sitelink urls with the new auto-tagging functionality and make the tag adjustable

            Sitelinks are not tagged when utilising the recently released auto-tagging feature. It would be great if these can be included, as well as making the standard tag that is used adjustable.

            101 votes
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              1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • Add Ad Group tagging via Google Analytics auto-tagging by using the utm_content parameter.

              While we now have auto-tagging, which is great, it leaves out the ad group which essentially makes this feature useless for our agency.

              58 votes
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                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • Balance Insufficient alarm should be fix

                I got lots of mails alarmed me that my balance was not enough, but I checked my account, it was still enough to ran my campaigns for many days. Or, when I got the alarm, my balance was zero!

                27 votes
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                  0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Ability to report on Account Level Search Impression Share directly within the interface, similar to Google AdWords

                  Currently, in order to view the account level Search Impression Share, one has to download a Share of Voice report in excel and then manually calculate the overall weighted-average Impression Share for the account. This process is quite lengthy, especially when compared to Google AdWords where you can see the overall avg search impression share straight within the interface. And its not just limited to account level, you can view campaign/adgroup/ keyword level impressio share for AdWords directly within the interface without downloading any reports!

                  This kind of visibility will save immense amount of time and will allow us to…

                  21 votes
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                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Bid oportunities

                    Please include in bid suggestions (into the opportunities tab) a column with Avg. position and estimated position with the new bid.

                    16 votes
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Bing Ads Editor - Negative Keywords Tab

                      Please make the Bing Ads Editor Negative Keyword screen a different color than the Keyword screen. A few times I have accidentally added negatives as regular keywords. A different color background would help!

                      11 votes
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                        started  ·  1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                      • End of month account balance

                        There is no function in Bing Ads UI that allows you to view/print your prepaid account balance at a certain date. This a fundamental failure with Bing Ads UI to not allow users to access their account balance for month end procedures.

                        21 votes
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                          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Prepaid cards should be accepted

                          Paypal is accepted, and that is the same thing as a prepaid card. If we are paying for our ads ahead of time (prepaid balance), what does it matter what we pay with? I wish you big companies would stop spitting on the little man. Not all people are "rich", or some just might not want to have a credit card, or bank account. You are missing out on A LOT of business by simply not choosing to allow prepaid cards, or online bank accounts. MONEY IS MONEY.

                          4 votes
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                            2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • 13 votes
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                              3 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                            • Create more payment options for international customers

                              Create more payment options for international customers that is more convenient. At least a verified Paypal which doesnt have to be with the US, would be greatly appreciated.

                              4 votes
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                                1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • 4 votes
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                                  1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Bulk GEO Exclusion Import Option

                                  I need to be able to bulk import zip code exclusions within BING Editor. This would be a great feature to add. As of now the only way to exclude a zip code is to manually enter it one at a time. When you have 16K exclusions to enter this is just not possible.

                                  3 votes
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                                    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Please provide decrease bid estimation

                                    It is known that Bing Ads has provided a lot of features to assist customers to increase their bids, but for some small business like mine, we may not be able to afford the increasing bidding. Please provide an estimation for customers to know how can they lower their bids but can still have their ads being delivered.

                                    18 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Soccer previsional market in Italy

                                      Soccer previsional market company in Italy do not have to get a AAMS licence, because are not a bet or gambling company, so why continue to apply this restricted policy? It's not appropriate with the company aim and make Bing loose A LOT of new client and professional company.

                                      3 votes
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                                        0 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Make Accounts List Alphabetical

                                        When you drop down the list of accounts they should be alphabetical.

                                        3 votes
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                                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Möglichkeit Partnerseiten komplett auszuschließen

                                          Es gibt geine Möglichkeit die Partnerseiten auszuschließen bevor Sie Klicks und Kosten erzeugen...

                                          3 votes
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                                            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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