Bing Ads Feature Suggestion Forum

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Please Undo Desktop/Laptop and Tablet Combined Targeting

    I appreciate the fact that Bing Ads is doing everything possible to make the user experience a good one.

    However, the merger of desktop/laptop and tablet targeting under one category has proven to be extremely detrimental to our campaigns as the two simply do not convert at same rate, and as a result the non-productive device is consuming precious campaign budgeting that was well spent on the productive device; thus this newly combined device targeting is making campaigns unsustainable from an ROI standpoint.

    As an alternative to undoing the device targeting merger, please consider adding bid reduction/increase functionality to both…

    106 votes
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      3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Allow targeting by county

      It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

      51 votes
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        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Zip Code Exclusions

        Bing Ads UI has a feature to exclude zip codes while bing ads editor does not have any of such feature. As we have started to get client requests to work on such tasks, can we add this as a feature in BAE as well.

        19 votes
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          1 comment  ·  Flag idea as inappropriate…  ·  Admin →
        • Add Ad Group tagging via Google Analytics auto-tagging by using the utm_content parameter.

          While we now have auto-tagging, which is great, it leaves out the ad group which essentially makes this feature useless for our agency.

          69 votes
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            1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • Prepaid cards should be accepted

            Paypal is accepted, and that is the same thing as a prepaid card. If we are paying for our ads ahead of time (prepaid balance), what does it matter what we pay with? I wish you big companies would stop spitting on the little man. Not all people are "rich", or some just might not want to have a credit card, or bank account. You are missing out on A LOT of business by simply not choosing to allow prepaid cards, or online bank accounts. MONEY IS MONEY.

            10 votes
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              2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Bing Ads Editor - Negative Keywords Tab

              Please make the Bing Ads Editor Negative Keyword screen a different color than the Keyword screen. A few times I have accidentally added negatives as regular keywords. A different color background would help!

              16 votes
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                started  ·  1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
              • Include sitelink urls with the new auto-tagging functionality and make the tag adjustable

                Sitelinks are not tagged when utilising the recently released auto-tagging feature. It would be great if these can be included, as well as making the standard tag that is used adjustable.

                110 votes
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                  1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                • Please FINALLY add a user interface language selector to Bing Ads Editor.

                  We are an international company, and you are making it impossible for me to share my screen with my colleagues, as they don't speak German (OS Language). Bing Editor should allow to select the display (UI) language.

                  1 vote
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                    3 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                    Hi Thomas,

                    Thanks for your feedback. We are currently looking into exposing the capability to change the UI language. In the meanwhile, here’s a workaround that you can use.

                    1. Navigate to localappdata\Bing Ads Editor folder on your machine
                    2. Open the Microsoft.AdvertisingDesktop.exe.config file
                    3. Add key=“ShowCultureOptions” value=“True” under the appSettings section
                    4. Restart Bing Ads Editor
                    5. Go to Tools > Options > MSFT Internal Setup. From here you will be able to change the UI language

                    Note that the editor will take into account even the date, time and number formats of the locale that you select from the drop down.

                    Hope this helps!

                  • Ability to report on Account Level Search Impression Share directly within the interface, similar to Google AdWords

                    Currently, in order to view the account level Search Impression Share, one has to download a Share of Voice report in excel and then manually calculate the overall weighted-average Impression Share for the account. This process is quite lengthy, especially when compared to Google AdWords where you can see the overall avg search impression share straight within the interface. And its not just limited to account level, you can view campaign/adgroup/ keyword level impressio share for AdWords directly within the interface without downloading any reports!

                    This kind of visibility will save immense amount of time and will allow us to…

                    24 votes
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                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • Better Filters

                      Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

                      25 votes
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                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • Balance Insufficient alarm should be fix

                        I got lots of mails alarmed me that my balance was not enough, but I checked my account, it was still enough to ran my campaigns for many days. Or, when I got the alarm, my balance was zero!

                        27 votes
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                          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • End of month account balance

                          There is no function in Bing Ads UI that allows you to view/print your prepaid account balance at a certain date. This a fundamental failure with Bing Ads UI to not allow users to access their account balance for month end procedures.

                          25 votes
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                            0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Bing Ads Preview improvements

                            1. Add all countries to Location option. Now it only offers short list of around 35 countries (Canada is even listed twice) which makes it impossible to diagnose ads in other countries. List should match ad targeting options. If you can target countries like Russia, Portugal, most other EU countries, Arabic and African etc then it should be available for preview as well.

                            10 votes
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                              1 comment  ·  Flag idea as inappropriate…  ·  Admin →

                              Thanks for sharing this feedback.

                              It is correct that the Ad Preview tool does not provide previews for every market Bing Ads supports targeting. This is a limitation in the tool which the team is now reviewing.

                              We will update this item in the near future with our plans for how we will address this limitation.

                              We apologize for any inconvenience this gap in functionality has caused you. .

                            • Labels for Keywords/Campaigns/Ad Groups

                              In adwords you are able to lable keywords/campaigns/ad groups

                              this enables you to manage the account much more efficiently and be able to monitor what works in the account and what doesn't.
                              it enables you to label up "High Value" keywords or low performing keywords. this would be a valuable addition to Bing ads personally and for for everybody using Bing ads i think.

                              9 votes
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                                0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Bid oportunities

                                Please include in bid suggestions (into the opportunities tab) a column with Avg. position and estimated position with the new bid.

                                16 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Create more payment options for international customers

                                  Create more payment options for international customers that is more convenient. At least a verified Paypal which doesnt have to be with the US, would be greatly appreciated.

                                  7 votes
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                                    1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • This program always opens in full screen mode; it's annoying and keeps me from accessing other programs when I'm waiting for it to load.

                                    This program always opens in full screen mode; it's annoying and keeps me from accessing other programs when I'm waiting for it to load.

                                    10 votes
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                                      0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Inputfields Account-Login to small

                                      Longer e-mail adresses don't fit in the imput fields.

                                      7 votes
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                                        0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                      • 4 votes
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                                          1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • 13 votes
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                                            3 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
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