Bing Ads Feature Suggestion Forum

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Bitcoin

    Add Bitcoin payments in Bing Ads.

    177 votes
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      1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Please Undo Desktop/Laptop and Tablet Combined Targeting

      I appreciate the fact that Bing Ads is doing everything possible to make the user experience a good one.

      However, the merger of desktop/laptop and tablet targeting under one category has proven to be extremely detrimental to our campaigns as the two simply do not convert at same rate, and as a result the non-productive device is consuming precious campaign budgeting that was well spent on the productive device; thus this newly combined device targeting is making campaigns unsustainable from an ROI standpoint.

      As an alternative to undoing the device targeting merger, please consider adding bid reduction/increase functionality to both…

      146 votes
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        4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Prepaid cards should be accepted

        Paypal is accepted, and that is the same thing as a prepaid card. If we are paying for our ads ahead of time (prepaid balance), what does it matter what we pay with? I wish you big companies would stop spitting on the little man. Not all people are "rich", or some just might not want to have a credit card, or bank account. You are missing out on A LOT of business by simply not choosing to allow prepaid cards, or online bank accounts. MONEY IS MONEY.

        65 votes
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          10 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Allow targeting by county

          It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

          71 votes
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            3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • more ways to pay - the system only takes credit cards??? that is nuts! google takes any kind of card

            improve payment methods. This is not the 1980's you should accept more payment options

            22 votes
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              1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
            • ad groups with no active keywords / ads

              It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

              14 votes
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                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
              • Accept PayPal accounts from countries outside the United States

                To Bing Team,

                You have to accept all accounts PayPal from any country. I want to use bing but you accept only accounts from US . you lose 10000... of Affiliate Marketters who want to use this Network . now they spend money in other platform like adwords and 7 search .....

                Please accept PayPal accounts from all the World.

                GoodBye once you accept my order :)

                58 votes
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                  1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Editor Cannot Download Data on Very Large Account - Increase Size Limit

                  Error Code: 593017709

                  The account it too big to download. Try again and select campaigns only.

                  11 votes
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                    1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                  • please debug your webinterface. Working is terribly uncomfortable...

                    Problems:

                    - very slow speed
                    - switching between campaigns, groups or keywords does not work properly
                    - editor not for mac (well obviously no microsoft-product, but cmon guys...)
                    ...

                    19 votes
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                      1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Zip Code Exclusions

                      Bing Ads UI has a feature to exclude zip codes while bing ads editor does not have any of such feature. As we have started to get client requests to work on such tasks, can we add this as a feature in BAE as well.

                      25 votes
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                        1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                      • mainline redundant ad text & proper side ad display

                        mainline ads should not display ad text twice. it is redundant, takes up unnecessary room and makes the ads look sloppy. who thought of that bright idea? you just cant make this stuff up.

                        4 votes
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                          1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                        • invalid click reporting

                          invalid clicks should be not be simply refunded or excluded from billing, but instantly taken out of the data in an account. it makes no sense for me to have to run a report to find out how many clicks were invalid and then try to figure out which invalids are attributable to which keyword. how am i supposed to know? yet another ginormous waste of time.

                          7 votes
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                            0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                          • Event tracking: Where should code snippet go?

                            The new event tracking is very poorly documented. For instance, does the same code snippet apply to all goals? And if so, does it go onto every page? If instead it only goes on the goal page, when why doesn't the documentation say so right there on the code snippet page? And also if it only goes on the conversion page, why do I need to specify the URL when I set up the page?

                            12 votes
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                              1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                            • Add Ad Group tagging via Google Analytics auto-tagging by using the utm_content parameter.

                              While we now have auto-tagging, which is great, it leaves out the ad group which essentially makes this feature useless for our agency.

                              88 votes
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                                3 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              • End Date: Clarify definition to inclusive or exclusive of specified date.

                                The help text is ambiguous about how ad group end dates work. The language currently states: "You can schedule ads in a particular ad group to end on a specific date." This could mean that the ad runs through the specified end date, or it could mean that it stops at the very end of the day before the specified end date.

                                10 votes
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                                  2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Better interface to navigate more quickly and ability to monitor in real-time

                                  I found that the main campaign management control panel and interface was constantly lagging, freezing up or just slow to get from one area to the next. I have a VERY fast computer system. My internet speed nor system were the problem, but I had multiple problems, while running campaigns. Some, cost me money in the end. It was incredibly slow navigating from one area to the next and I found myself having to go back and forth a lot, while spending valuable time, waiting for certain sections and reports to load.

                                  At one point, my main dashboard showing my…

                                  7 votes
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                                    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Ability to report on Account Level Search Impression Share directly within the interface, similar to Google AdWords

                                    Currently, in order to view the account level Search Impression Share, one has to download a Share of Voice report in excel and then manually calculate the overall weighted-average Impression Share for the account. This process is quite lengthy, especially when compared to Google AdWords where you can see the overall avg search impression share straight within the interface. And its not just limited to account level, you can view campaign/adgroup/ keyword level impressio share for AdWords directly within the interface without downloading any reports!

                                    This kind of visibility will save immense amount of time and will allow us to…

                                    36 votes
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                                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Bing Ads Editor - Negative Keywords Tab

                                      Please make the Bing Ads Editor Negative Keyword screen a different color than the Keyword screen. A few times I have accidentally added negatives as regular keywords. A different color background would help!

                                      23 votes
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                                        started  ·  1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Please FINALLY add a user interface language selector to Bing Ads Editor.

                                        We are an international company, and you are making it impossible for me to share my screen with my colleagues, as they don't speak German (OS Language). Bing Editor should allow to select the display (UI) language.

                                        7 votes
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                                          3 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                          Hi Thomas,

                                          Thanks for your feedback. We are currently looking into exposing the capability to change the UI language. In the meanwhile, here’s a workaround that you can use.

                                          1. Navigate to localappdata\Bing Ads Editor folder on your machine
                                          2. Open the Microsoft.AdvertisingDesktop.exe.config file
                                          3. Add key=“ShowCultureOptions” value=“True” under the appSettings section
                                          4. Restart Bing Ads Editor
                                          5. Go to Tools > Options > MSFT Internal Setup. From here you will be able to change the UI language

                                          Note that the editor will take into account even the date, time and number formats of the locale that you select from the drop down.

                                          Hope this helps!

                                        • 1 vote
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                                            1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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