Bing Ads Feature Suggestion Forum

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Compare to: Same Day Last Week

    It would be very helpful if in the Bing Ads Web UI in the graphs "Compare to:" option included Same Day Last Week as an option. I would much prefer to compare Mondays stats with last Mondays stats, not Sundays as you would get with the Previous Period option.

    75 votes
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      2 comments  ·  Flag idea as inappropriate…  ·  Admin →
    • Indicate exact/phrase match types with " " and [ ] symbols

      It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

      32 votes
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        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • possibility for choosing may elements at a time

        In the interface, it would be nice if you could checkmark a kw/ad/campaign/adgroup and then scroll down for example 20 rows and hit 'shift' and mark one again to mark the entire series of objects. That is possible in adwords.

        It is really annoying if you need to mark 20 or (gulp1) 100+ objects that you need to click each and every one.

        56 votes
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          3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Negative Keyword Notifications like AdWords

          BingAds should implement a feature similar to Google adwords that notifies you to any negative Keyword conflicts that arise immediately after adding the keywords that have the issues. These notifications are found on the home tab or within the notification area.

          10 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Prepaid cards should be accepted

            Paypal is accepted, and that is the same thing as a prepaid card. If we are paying for our ads ahead of time (prepaid balance), what does it matter what we pay with? I wish you big companies would stop spitting on the little man. Not all people are "rich", or some just might not want to have a credit card, or bank account. You are missing out on A LOT of business by simply not choosing to allow prepaid cards, or online bank accounts. MONEY IS MONEY.

            163 votes
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              15 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
            • ad groups with no active keywords / ads

              It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

              66 votes
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                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
              • Fix Auto-tagging Bug for Keywords Using Broad Match Modifier

                When keywords using the broad match modifier are auto-tagged, the + character is not url encoded in the url parameter "utm_term", making Google Analytics ignore or misreport the click. So we have no stats in Analytics about broad match modified keywords, which significantly impacts our optimization process.

                E.g. As is, no url encoding: http://www.mysite.com/page.html?utm_source=bing&utm_medium=cpc&utm_campaign=My-Campaign&utm_term=+bing%20+keyword

                Desired fix with url encoding: http://www.mysite.com/page.html?utm_source=bing&utm_medium=cpc&utm_campaign=My-Campaign&utm_term=%2Bbing%20%2Bkeyword

                11 votes
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                  2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • Call Tracking

                  Sync up Bing interface with call tracking companies or allow call data to be imported through reporting software

                  12 votes
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                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • 4 votes
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Please Undo Desktop/Laptop and Tablet Combined Targeting

                      I appreciate the fact that Bing Ads is doing everything possible to make the user experience a good one.

                      However, the merger of desktop/laptop and tablet targeting under one category has proven to be extremely detrimental to our campaigns as the two simply do not convert at same rate, and as a result the non-productive device is consuming precious campaign budgeting that was well spent on the productive device; thus this newly combined device targeting is making campaigns unsustainable from an ROI standpoint.

                      As an alternative to undoing the device targeting merger, please consider adding bid reduction/increase functionality to both…

                      221 votes
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                        5 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Don't allow display ad campaign to be imported from Google

                        Bing does not support display ads, so maybe block those campaigns from being imported from Google adwords. Better yet, introduce contextual placing of display ads! Works like a charm.

                        5 votes
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                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                        • Russian Rubble Currency

                          Please, this is going to be more convenient.

                          9 votes
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                            0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Suggestion New Features at dimensions tab

                            At Dimensions tab - SHOW :search terms , column ''search term'' should add option to select '' search term'' and after that add that terms in appropriate add group.

                            4 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Phone Call Conversion ability from programs like If by phone and other providers. There is currently no way to track Phone Call conversions

                              I suggest creating a way to integrate 3rd party call tracking programs. There are many services that allow you to track calls through Dynamic Number Insertion. Bing offers no way to integrate those services and thus, we are blind on what ads and keywords are driving our phone calls. We have this set up through Google Analytics and then it imports into Adwords. It can also be manually uploaded, referring to the call records, to apply conversions. This is a critical tracking element and very important conversion that many others must be needing. I hope you will come up with…

                              36 votes
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                                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              • Effective tracking solution

                                The new coming "tracking" solution, instead of improve the process, will make in worst for many users, specially agencies and affiliates. Before (actual system) we can have only one pixel code implemented in our tracking system, no matter how many different campaigns we have in any account.
                                Now if we run 20 different campaigns with 20 different "Thank You" pages, we need to create 20 goals and implement 20 pixels in the tracking provider what makes the job very difficult and give us the "opportunity" to make many mistakes.
                                For all the clients like agencies or affiliates, would be more…

                                6 votes
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                                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                • Make available to target your system to Russia with Russian-speaking population

                                  Make available to target your system to Russia with Russian-speaking population and replace the current ads on Yandex Direct on Bing Ads

                                  10 votes
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • 1 vote
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                                      1 comment  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Accept PayPal accounts from countries outside the United States

                                      To Bing Team,

                                      You have to accept all accounts PayPal from any country. I want to use bing but you accept only accounts from US . you lose 10000... of Affiliate Marketters who want to use this Network . now they spend money in other platform like adwords and 7 search .....

                                      Please accept PayPal accounts from all the World.

                                      GoodBye once you accept my order :)

                                      151 votes
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                                        8 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • 1 vote
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                                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • After funds are added from cradit card there is no notification message about success of transaction.

                                          After funds are added from cradit card there is no notification message about success of transaction.

                                          1 vote
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                                            0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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